{"product_id":"laura-geller-new-york-always-there-waterproof-lengthening-mascara-black-long-wear-volume-lift","title":"LAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara — Black, Long-Wear Volume \u0026 Lift","description":"\u003cp\u003e\u003cstrong\u003eAlways There Waterproof Lengthening Mascara from LAURA GELLER NEW YORK is a smudge-proof, flake-proof black mascara engineered to lift, lengthen and add volume that lasts through sweat and moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis long-wear mascara combines a creamy, richly pigmented formula with an innovative brush design to coat each lash evenly without clumping. A balance of soft and hard waxes gives the wand a texture that grips and separates lashes while building visible length. Waterproof and designed to resist smudging and flaking, this mascara is formulated to hold its shape and finish for extended wear so you can rely on dramatic-looking lashes from morning until evening.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create both length and volume?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a unique blend of waxes and a specialty brush to deposit pigment and structure in one pass. Soft waxes help the formula glide and coat each lash, while harder waxes provide hold and lift, resulting in a lengthened appearance without stiffness. The brush’s wavy, soft fibers are designed to reach inner and lower lashes for an all-around effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft + hard wax blend for glide and hold\u003c\/li\u003e\n  \u003cli\u003eRich black pigment for intense color\u003c\/li\u003e\n  \u003cli\u003eWavy-fiber brush reaches and separates lashes\u003c\/li\u003e\n  \u003cli\u003eBuildable formula for customizable volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara stay put during a long day or wet conditions?\u003c\/h3\u003e\n\u003cp\u003eYes — the Always There formula is 100% waterproof and formulated to resist smudging and flaking, making it suitable for humid days, light rain, or long wear. The waterproof properties help maintain curl and separation so lashes don’t transfer product onto skin. Removal requires an oil-based makeup remover or a waterproof formula cleanser for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof and smudge-proof finish\u003c\/li\u003e\n  \u003cli\u003eFlake-resistant for cleaner under-eye area\u003c\/li\u003e\n  \u003cli\u003eMaintains curl and lift over hours\u003c\/li\u003e\n  \u003cli\u003eRemoves with oil-based or waterproof makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for the best, clump-free results?\u003c\/h3\u003e\n\u003cp\u003eBegin at the base of your lashes and sweep the wand upward through the tips to coat each lash evenly. For extra lift and volume, wiggle the brush gently at the base and pull through to the ends; repeat in light layers until you reach your desired intensity. The formula is designed to build without clumping if layers are applied sparingly and allowed a moment to set between coats.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart at the lash root and comb upward\u003c\/li\u003e\n  \u003cli\u003eWiggle at the base for added lift\u003c\/li\u003e\n  \u003cli\u003eApply thin layers, let set, then add more if needed\u003c\/li\u003e\n  \u003cli\u003eUse the brush tip for inner and lower lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this mascara work well with lash curlers and other eye makeup?\u003c\/h3\u003e\n\u003cp\u003eIt pairs well with eyelash curlers and most eye looks; curl lashes before applying mascarato lock in shape, then add one to three light coats for definition. Because the formula holds curl and resists smearing, it’s a practical choice under eyeshadows or liners without muddying the overall look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-curl lashes for enhanced lift\u003c\/li\u003e\n  \u003cli\u003eLayerable with eyeliners and shadows\u003c\/li\u003e\n  \u003cli\u003eMaintains separation even with multiple products\u003c\/li\u003e\n  \u003cli\u003eIdeal for dramatic or natural lash styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This waterproof lengthening mascara is aimed at anyone seeking dependable, high-impact lashes that remain defined through humid days, long shifts, workouts, or events. It suits users who want buildable volume without clumps, those who prefer a rich black finish, and makeup lovers who need a smudge- and flake-resistant option that holds curl. If you need mascara that performs in active or long-wear situations while still delivering visible length and separation, this formula is tailored for you.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: ISODODECANE, AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, IRON OXIDES (CI 77499), CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, VP\/EICOSENE COPOLYMER, ALCOHOL DENAT., PEG-30 DIPOLYHYDROXYSTEARATE, PENTAERYTHRITYL HYDROGENATED ROSINATE, POLYVINYL ALCOHOL, LANOLIN, PHENOXYETHANOL, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), ASCORBYL PALMITATE, TOCOPHERYL ACETATE, TRIETHANOLAMINE, ETHYLHEXYLGLYCERIN.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara truly waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — Always There is formulated to be 100% waterproof and resists smudging and flaking for extended wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this waterproof mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based makeup remover or a cleanser designed for waterproof eye makeup to remove it gently and effectively.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":49632832422026,"sku":"B09TTTBMWL","price":68.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/laura-geller-new-york-mascara-front-packaging.jpg?v=1782964955","url":"https:\/\/auviraskincare.com\/products\/laura-geller-new-york-always-there-waterproof-lengthening-mascara-black-long-wear-volume-lift","provider":"Auvira Beauty","version":"1.0","type":"link"}