{"product_id":"l-luseta-purple-shampoo-for-blonde-gray-hair-16-9-oz-sulfate-free-toner-hydrating-formula","title":"L LUSETA Purple Shampoo for Blonde \u0026 Gray Hair - 16.9 oz, Sulfate‑Free Toner \u0026 Hydrating Formula","description":"\u003cp\u003e\u003cstrong\u003eL LUSETA Purple Shampoo is a sulfate- and paraben-free toning cleanser that neutralizes brassy yellow and orange tones while hydrating color-treated, blonde, gray, and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-style purple shampoo uses violet pigments to counteract unwanted warm tones and refresh cool shades like platinum, ash, silver, and pastel. Formulated without sulfates or harsh salts, it cleanses gently while helping preserve color and moisture. The 16.9 oz bottle delivers a buildable treatment you can use weekly for maintenance or more often when correcting heavy brassiness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassiness without drying hair out?\u003c\/h3\u003e\n\n\u003cp\u003eThe violet pigments deposit color that cancels yellow and orange tones based on color-wheel neutralization. At the same time, moisturizing agents in the formula soften the cuticle so hair feels smoother, not stripped. That balance helps preserve color vibrancy while keeping hair manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeposits purple pigments to neutralize warm tones.\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients restore softness and reduce roughness.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing protects color and natural oils.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair ready for styling without heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use L LUSETA Purple Shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eUse the shampoo according to the level of brassiness and your maintenance goals. For regular upkeep, one application per week is common; for deeper correction, apply for 2–5 minutes once or twice weekly until desired tone returns. Always adjust timing to your hair’s porosity and starting color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOily or porous hair: shorter application time (2–3 minutes).\u003c\/li\u003e\n  \u003cli\u003eModerate brassiness: weekly 3–5 minute treatments.\u003c\/li\u003e\n  \u003cli\u003eHeavy brassiness: 1–2 times weekly with careful monitoring.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or mask to replenish moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hair types and colors get the best results with this product?\u003c\/h3\u003e\n\n\u003cp\u003eL LUSETA Purple Shampoo works best on cool-toned and lightened hair—platinum, ash blonde, silver, gray, white, pastel, bleached, highlighted, and balayage. It’s formulated to brighten highlights and neutralize warmth on lighter shades. It is not recommended for untreated dark brown or black hair because the purple pigments won’t produce visible toning benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal: bleached, highlighted, and gray or silver hair.\u003c\/li\u003e\n  \u003cli\u003eGreat for maintaining pastel and ash tones.\u003c\/li\u003e\n  \u003cli\u003eHelpful for lightened balayage and face-framing highlights.\u003c\/li\u003e\n  \u003cli\u003eNot suitable for deep natural browns and unbleached dark hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or curly, damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—its sulfate-free, gentle cleansing base helps protect salon color while adding hydration to maintain curl definition and reduce frizz. The formula avoids harsh salts that can strip pigment, making it an appropriate choice for processed, curly, or chemically treated hair when used as directed. Always patch-test if you have a sensitive scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eNourishing components help smooth and detangle curls.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment minimizes sudden color shifts.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to lock in moisture and sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L LUSETA Purple Shampoo suits anyone with lightened, blonde, silver, or highlighted hair seeking to remove yellow and brassy tones without over-drying. It’s especially useful for salon-goers who want to extend the life of toning services, at-home color maintainers with bleached or pastel shades, and those with curly or damaged color-treated hair needing gentle cleansing plus hydration. Avoid using on dark, unbleached hair where toning benefits won’t appear.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Disodium Laureth Sulfosuccinate, Sodium Chloride, Coco-Glucoside, Phenoxyethanol, Fragrance, Disodium Cocoyl Glutamate, Sodium Benzoate, Coconut Acid, Acrylates Copolymer, Citric Acid, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Sodium Isethionate, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Chenopodium Quinoa Seed Extract, Butylene Glycol, Benzyl Alcohol, 1,2-Hexanediol, Hydroxyacetophenone, Potassium Sorbate, Ethylhexylglycerin, Biotin, Tripeptide-1, Ext. D\u0026amp;C Violet No. 2\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave L LUSETA Purple Shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 2–5 minutes depending on brassiness; start short and increase as needed to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate- and paraben-free and designed to be gentle on color-treated and highlighted hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L LUSETA","offers":[{"title":"Default Title","offer_id":49626113704074,"sku":"B07PXQJMTQ","price":74.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/lluseta-front-packaging-purple-shampoo.jpg?v=1782905247","url":"https:\/\/auviraskincare.com\/products\/l-luseta-purple-shampoo-for-blonde-gray-hair-16-9-oz-sulfate-free-toner-hydrating-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}