{"product_id":"kevin-murphy-rough-rider-clay-moldable-styling-clay-matte-high-hold-strengthening-sulphate-free","title":"KEVIN.MURPHY ROUGH.RIDER Clay – Moldable Styling Clay, Matte High Hold \u0026 Strengthening, Sulphate-Free","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY ROUGH.RIDER Clay is a moldable, matte-finish styling clay that delivers strong hold while strengthening and sealing hair with plant-derived extracts.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for creative, textured styles, ROUGH.RIDER offers an oily, gritty texture that sculpts and locks hair into place without a shiny residue. Formulated with soya bean and bamboo extracts, this clay aims to help fortify strands and smooth rough ends while staying free from sulphates, parabens, and cruelty. It’s suitable for all hair types and lengths, making it a versatile tool whether you want a defined, structured look or a more undone, lived-in finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ROUGH.RIDER create a strong matte hold?\u003c\/h3\u003e\n\u003cp\u003eThis clay's gritty composition and concentrated formulation give it high hold and long-lasting control. It grips hair to maintain shape throughout the day and resists collapse without leaving a greasy sheen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOily, gritty texture for tactile control\u003c\/li\u003e\n  \u003cli\u003eHigh-hold formula that keeps styles intact\u003c\/li\u003e\n  \u003cli\u003eMatte finish avoids visible shine\u003c\/li\u003e\n  \u003cli\u003eWorks across short and longer lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product help improve hair strength and appearance?\u003c\/h3\u003e\n\u003cp\u003eWhile primarily a styling product, ROUGH.RIDER contains soya bean and bamboo extracts known for their strengthening and smoothing properties. Regular use can help seal rough ends and support the hair’s resilience while you style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoya bean extract for reinforced fibers\u003c\/li\u003e\n  \u003cli\u003eBamboo extract to help smooth and seal ends\u003c\/li\u003e\n  \u003cli\u003eSupports styled hair without stiff crusting\u003c\/li\u003e\n  \u003cli\u003eSuitable for frequent use as part of daily styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this clay for best results?\u003c\/h3\u003e\n\u003cp\u003eA little goes a long way: warm a small amount between your palms and work through dry or towel-dried hair to shape and define. Reapply sparingly for added texture or hold; it’s easy to mold and restyle throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount for short hair, more for thicker or longer lengths\u003c\/li\u003e\n  \u003cli\u003eWarm between palms before applying to avoid clumps\u003c\/li\u003e\n  \u003cli\u003eWork from roots to ends for uniform hold and texture\u003c\/li\u003e\n  \u003cli\u003eLayer if needed—build hold rather than applying too much at once\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs ROUGH.RIDER suitable for sensitive scalps or eco-conscious shoppers?\u003c\/h3\u003e\n\u003cp\u003eROUGHRIDER avoids sulphates and parabens and is cruelty-free, aligning with cleaner beauty preferences. If you have a sensitive scalp, patch-test first; the product’s textured formulation may be more noticeable on very fine or irritated scalps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulphate-free and paraben-free formulation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free brand standards from KEVIN.MURPHY\u003c\/li\u003e\n  \u003cli\u003ePlant-derived extracts instead of heavy synthetic additives\u003c\/li\u003e\n  \u003cli\u003ePatch-test recommended for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ROUGH.RIDER suits anyone wanting a reliable, matte styling clay that doubles as a strengthening styling aid. It’s especially useful for people who prefer textured, defined looks—from short, sculpted cuts to mid-length messy styles—and for those seeking cleaner, cruelty-free grooming products that still deliver robust hold and tactile control.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKaolin clay, bentonite, water, glycerin, dimethicone, fragrance, preservatives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can ROUGH.RIDER be used on wet hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply to towel-dried hair for softer hold or dry hair for a firmer, textured finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — ROUGH.RIDER is sulphate- and paraben-free, suitable for color-treated hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49621870510218,"sku":"B00HZSJZ9M","price":107.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kevin-murphy-rough-rider-front-packaging.jpg?v=1782862821","url":"https:\/\/auviraskincare.com\/products\/kevin-murphy-rough-rider-clay-moldable-styling-clay-matte-high-hold-strengthening-sulphate-free","provider":"Auvira Beauty","version":"1.0","type":"link"}