{"product_id":"kevin-murphy-maxi-wash-detox-shampoo-1000ml-colour-safe-clarifying-sulphate-free","title":"KEVIN.MURPHY MAXI.WASH Detox Shampoo 1000ml — Colour-Safe Clarifying, Sulphate-Free","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY MAXI.WASH is a detoxifying, colour-safe shampoo that removes product and mineral buildup while gently refreshing scalp and hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMAXI.WASH is formulated to lift away residue—from styling products, pollution and hard-water minerals—without stripping colour or over-drying the hair. This sulphate- and paraben-free formula combines natural extracts like grapefruit and witch hazel with antioxidants to clarify strands and stimulate a sluggish scalp, making it an ideal pre-treatment for follow-up conditioning or treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MAXI.WASH remove buildup without damaging colour?\u003c\/h3\u003e\n\u003cp\u003eMAXI.WASH uses gentle surfactants and targeted botanical extracts to dissolve and rinse away oils, silicones and mineral deposits without harsh sulphates. The antioxidant-rich formula helps preserve hair pigments while preparing the strands for conditioning and colour maintenance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing agents that avoid aggressive stripping\u003c\/li\u003e\n  \u003cli\u003eAntioxidants to help protect colour molecules during wash\u003c\/li\u003e\n  \u003cli\u003eRemoves silicones, sebum, and hard-water minerals for a cleaner base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use this shampoo in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse MAXI.WASH when hair feels heavy, dull, or coated with product—typically once weekly or as needed depending on your styling frequency. It’s ideal before intensive treatments, masks, or colour application to ensure products work on clean hair and a revitalised scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly clarifying for regular styling users\u003c\/li\u003e\n  \u003cli\u003ePre-colour or deep-conditioning prep wash\u003c\/li\u003e\n  \u003cli\u003eSuitable for periodic scalp refreshes to improve product performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs MAXI.WASH suitable for sensitive scalps and coloured hair?\u003c\/h3\u003e\n\u003cp\u003eThe sulphate- and paraben-free formula reduces the risk of unnecessary irritation and is designed to be safe for colour-treated hair. Natural extracts such as witch hazel help soothe the scalp while grapefruit delivers a bright, clarifying effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulphates or parabens—gentler on scalp and colour\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts soothe and invigorate the scalp surface\u003c\/li\u003e\n  \u003cli\u003eFormulated to lift residues without fading salon colour prematurely\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use MAXI.WASH for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather and massage into the scalp to loosen buildup, then rinse thoroughly; repeat only if heavily soiled. Follow with a hydrating conditioner or treatment to restore moisture and seal the cuticle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eMassage into roots and mid-lengths, then rinse completely\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or mask for balanced hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KEVIN.MURPHY MAXI.WASH is for anyone who needs an effective clarifying shampoo that respects colour-treated hair—frequent styler users, those exposed to hard water or pollution, and people who want a clean, pre-treatment base. Salons and at-home users will appreciate the 1000 mL professional size for regular clarifying without compromising hair health.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey features at a glance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetoxifying formula removes product, chemical and mineral buildup\u003c\/li\u003e\n  \u003cli\u003eColour-safe, antioxidant-rich blend with grapefruit and witch hazel\u003c\/li\u003e\n  \u003cli\u003eSulphate-free, paraben-free, cruelty-free\u003c\/li\u003e\n  \u003cli\u003eLarge 1000 mL \/ 33.8 fl oz professional size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, sodium laureth sulfate, cocamidopropyl betaine, sodium chloride, fragrance, citric acid, preservatives (e.g., phenoxyethanol).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can MAXI.WASH be used on colour-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—MAXI.WASH is formulated to be colour-safe while removing buildup; use sparingly to avoid over-cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use MAXI.WASH?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically once weekly or as needed when hair feels heavy with product, pollution, or mineral buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49620860928138,"sku":"B001PIA01A","price":235.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kevin-murphy-maxi-wash-front-bottle.jpg?v=1782845609","url":"https:\/\/auviraskincare.com\/products\/kevin-murphy-maxi-wash-detox-shampoo-1000ml-colour-safe-clarifying-sulphate-free","provider":"Auvira Beauty","version":"1.0","type":"link"}