{"product_id":"kevin-murphy-maxi-wash-detox-clarifying-shampoo-250ml-colour-safe-sulphate-paraben-free","title":"KEVIN.MURPHY MAXI.WASH Detox Clarifying Shampoo 250ml — Colour-Safe, Sulphate \u0026 Paraben-Free","description":"\u003cp\u003e\u003cstrong\u003eMAXI.WASH is a powerful clarifying shampoo that gently strips away product buildup, minerals and pollutants while keeping colour vibrancy intact.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to deliver a deep cleanse without over-drying, KEVIN.MURPHY MAXI.WASH refreshes the scalp and restores hair clarity. Its blend of botanical extracts and essential oils targets residue, hard-water minerals and styling product accumulation to leave hair feeling lighter and more manageable. Sulphate- and paraben-free, this detox shampoo is suitable as a weekly clarifier, a pre-colour prep, or an occasional reset for any haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MAXI.WASH remove buildup without stripping colour?\u003c\/h3\u003e\n\u003cp\u003eMAXI.WASH uses a milder cleansing base combined with targeted botanical agents that lift impurities from the hair shaft without aggressive surfactants. Antioxidant-rich extracts help dissolve residues while preserving pigments, so treated hair keeps its tone and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle surfactant blend that cleanses without harsh stripping\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts like tea tree and rosemary to break down product film\u003c\/li\u003e\n  \u003cli\u003eFormulated to be safe on colour-treated strands and pre-colour prep\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use this detox shampoo in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse MAXI.WASH once a week or whenever hair feels weighed down by products, minerals or environmental grime. It can be applied as a pre-wash before conditioning or as a preparatory step before colouring services to ensure even colour uptake.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly clarifying wash to remove daily buildup\u003c\/li\u003e\n  \u003cli\u003ePre-colour treatment to improve dye penetration and uniformity\u003c\/li\u003e\n  \u003cli\u003eUse before styling for lighter, more responsive hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients give MAXI.WASH its detoxifying and soothing effects?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines natural essential oils and plant extracts known for cleansing and calming the scalp. Tea tree oil provides clarifying and balancing benefits while rosemary leaf brightens and supports healthy-looking strands. These actives help remove residues while leaving the scalp feeling refreshed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTea Tree Oil: clarifies scalp and helps remove impurities\u003c\/li\u003e\n  \u003cli\u003eRosemary Leaf Extract: adds antioxidant support and brightness\u003c\/li\u003e\n  \u003cli\u003eFree from sulphates and parabens for gentler cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply MAXI.WASH for the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and massage gently through scalp and lengths—avoid heavy scrubbing—to allow the formula to lift buildup. Leave on for about one minute so the active ingredients can work, then rinse thoroughly and follow with your conditioner or treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before application\u003c\/li\u003e\n  \u003cli\u003eMassage gently into scalp and through hair for one minute\u003c\/li\u003e\n  \u003cli\u003eRinse and continue with conditioner or your next treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MAXI.WASH suits anyone seeking a thorough clarify without compromising colour — ideal for people with colour-treated, styled, or frequently product-used hair, and for those exposed to hard water or pollution. It’s also a good choice for stylists needing a salon-grade pre-colour cleanse or clients wanting a weekly reset to restore hair bounce and manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MAXI.WASH safe for colour-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. MAXI.WASH is formulated to remove buildup while preserving hair colour and can be used as a pre-colour treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this detox shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once a week or as needed when hair feels weighed down by product, minerals or pollution.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49621816836234,"sku":"B000KHPFJE","price":115.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kevin-murphy-maxi-wash-front-packaging.jpg?v=1782861952","url":"https:\/\/auviraskincare.com\/products\/kevin-murphy-maxi-wash-detox-clarifying-shampoo-250ml-colour-safe-sulphate-paraben-free","provider":"Auvira Beauty","version":"1.0","type":"link"}