{"product_id":"kevin-murphy-free-hold-styling-paste-100-g-medium-hold-natural-shine-touchable-texture","title":"KEVIN.MURPHY FREE.HOLD Styling Paste — 100 g Medium Hold, Natural Shine \u0026 Touchable Texture","description":"\u003cstrong\u003eFREE.HOLD by KEVIN.MURPHY is a medium-hold styling paste that shapes hair with natural shine and thickness while staying paraben- and sulphate-free.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned to deliver flexible control for all hair types, FREE.HOLD blends waxes and plant extracts to thicken, lubricate and add glossy definition without stiffness. Its formulation resists heat and humidity so styles remain workable throughout the day while preserving a natural finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does FREE.HOLD create texture without looking crunchy?\u003c\/h3\u003e\n\u003cp\u003eFREE.HOLD combines carnauba and lanolin waxes to build body and grip while keeping strands soft and movable. The result is a touchable texture that defines shape without that stiff, sticky feel of heavy gels.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCarnauba wax for added thickness and structure\u003c\/li\u003e\n  \u003cli\u003eLanolin wax provides smoothness and manageability\u003c\/li\u003e\n  \u003cli\u003eLight cream base spreads evenly to avoid clumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this paste work for my hair type and daily routine?\u003c\/h3\u003e\n\u003cp\u003eThis paste is formulated for universal use — from fine to coarse hair — letting you sculpt or tame hair with a medium, flexible hold. It’s suitable for quick daily styling and for reworking your look through the day without reapplying heavy product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAppropriate for fine, medium and thick textures\u003c\/li\u003e\n  \u003cli\u003eEasy to rework during the day for refreshed styles\u003c\/li\u003e\n  \u003cli\u003eMedium hold supports shaping without crunchy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat performance benefits come from the key ingredients?\u003c\/h3\u003e\n\u003cp\u003eFREE.HOLD’s ingredient mix focuses on shine, thickness and scalp-friendly lubrication. Yerba mate adds a vibrant, glossy finish while the waxes deliver structure and smoothness for lasting shape.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eYerba mate enhances natural luster and vibrancy\u003c\/li\u003e\n  \u003cli\u003eCarnauba wax increases volume and hold\u003c\/li\u003e\n  \u003cli\u003eLanolin wax adds slip for easier styling and comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs FREE.HOLD a clean-formula product?\u003c\/h3\u003e\n\u003cp\u003eYes — the paste is free from parabens and sulphates and is cruelty-free, aligning with cleaner beauty preferences. It’s intended to give reliable styling performance without those contested additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eParaben-free and sulphate-free formulation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free brand standards\u003c\/li\u003e\n  \u003cli\u003eCompact 100 g (3.5 oz) jar for at-home or travel use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: FREE.HOLD is ideal for anyone seeking a medium-hold styling paste that enhances thickness and shine while remaining touchable and reworkable. Choose it if you want controlled texture without stiffness, prefer cleaner formulas, and need a versatile product that suits everyday styling and quick touch-ups.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, glycerin, dimethicone, cetyl alcohol, stearic acid, fragrance, tocopherol (vitamin E), preservatives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can FREE.HOLD be used on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for softer definition or to dry hair for stronger texture and separation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does FREE.HOLD contain parabens or sulphates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is paraben-free and sulphate-free and the brand adheres to cruelty-free standards.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49620410564746,"sku":"B011SFW486","price":107.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kevin-murphy-free-hold-front-jar.jpg?v=1782840565","url":"https:\/\/auviraskincare.com\/products\/kevin-murphy-free-hold-styling-paste-100-g-medium-hold-natural-shine-touchable-texture","provider":"Auvira Beauty","version":"1.0","type":"link"}