{"product_id":"kevin-murphy-anti-gravity-volumising-texturising-lotion-150-ml-weightless-root-lift-shine","title":"KEVIN.MURPHY ANTI.GRAVITY Volumising \u0026 Texturising Lotion — 150 mL, Weightless Root Lift \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY ANTI.GRAVITY is a lightweight volumising and texturising lotion that adds body, shine and long-lasting lift to all hair types without residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for salon-quality styling at home, ANTI.GRAVITY delivers weightless volume and natural texture while staying free from sulphates and parabens. Its lotion formula layers easily under heat or air-dried styles to create thicker-looking hair, reduce flyaways, and support structure for updos and blown-out looks. The product is cruelty-free and formulated to be kind to hair while offering workable hold and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ANTI.GRAVITY create volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eANTI.GRAVITY uses a lightweight base and styling polymers to lift strands at the root and increase body without leaving a sticky or heavy film. It’s meant to be applied to damp hair so the formula can coat fibers evenly and set with heat or air-drying for long-lasting fullness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a palm-sized amount to damp roots and lengths for root lift and mid-length body\u003c\/li\u003e\n  \u003cli\u003eWorks under blow-dry heat to lock in volume and shape\u003c\/li\u003e\n  \u003cli\u003eDries cleanly—no crunchy or sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this suit my hair type—fine, thick, curly or straight?\u003c\/h3\u003e\n\u003cp\u003eANTI.GRAVITY is formulated for all hair types and adjusts to different textures: it builds density on fine hair, adds control and separation for thick hair, and enhances definition in wavy or curly styles. Because the lotion is weightless, you can layer a small amount on fine hair or use a little more on coarser textures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: use sparingly at roots for lift without collapse\u003c\/li\u003e\n  \u003cli\u003eMedium hair: apply through mid-lengths for added body and movement\u003c\/li\u003e\n  \u003cli\u003eCurly\/wavy hair: scrunch into damp curls for enhanced separation and reduced frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply ANTI.GRAVITY for best results?\u003c\/h3\u003e\n\u003cp\u003eFor everyday volume, distribute a small amount into towel-dried hair, concentrating at the roots and mid-lengths. Follow with a round-brush blow-dry for maximum lift or allow to air-dry for textured, natural movement. It layers well with other KEVIN.MURPHY styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDamp application: works best on towel-dried hair\u003c\/li\u003e\n  \u003cli\u003eBlow-dry technique: use a brush to direct lift at the root\u003c\/li\u003e\n  \u003cli\u003eAir-dry option: scrunch for beachy texture and separation\u003c\/li\u003e\n  \u003cli\u003eFinish: add a light mist of hairspray for extended hold if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling benefits and ingredients should I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect immediate body, a subtle sheen, and improved manageability. The formula avoids sulphates and parabens, aligning with cleaner-beauty preferences, and is cruelty-free. While not a nourishing treatment, it provides workable hold that won’t compromise softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVolumising effect without residue or stiffness\u003c\/li\u003e\n  \u003cli\u003eEnhances texture for updos, blow-outs, and lived-in styles\u003c\/li\u003e\n  \u003cli\u003eSulphate-free, paraben-free and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003e150 mL (5.1 fl oz) size suitable for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: ANTI.GRAVITY is ideal for anyone seeking light, long-lasting volume and texture—especially those with fine to medium hair wanting thicker-looking strands, or anyone who styles frequently and needs a non-sticky base product. It’s also a good pick for users who prefer formulations without sulphates or parabens and value cruelty-free haircare. Professional stylists can use it to build structure in salon finishes, while at-home users will appreciate its easy application and predictable lift.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua) (Eau), VP\/VA Copolymer, Lavandula Intermedia Flower\/Leaf\/Stem Extract*, Honey (Mel) (Miel), Squalane, Hydrogenated Polydecene, Trideceth-10, Polysorbate 20, Polysorbate 60, VP\/DMAPA Acrylates Copolymer, Sodium Laneth-40 Maleate\/Styrene Sulfonate Copolymer, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Benzalkonium Chloride, Fragrance (Parfum), Linalool, Limonene, Benzyl Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ANTI.GRAVITY suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulphate- and paraben-free formula is safe for color-treated hair and won’t strip dye when used as a styling lotion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use on fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-to-dime-sized amount at the roots, then add more sparingly through lengths if needed to avoid weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49621823651978,"sku":"B00140RXHS","price":108.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kevin-murphy-anti-gravity-front-packaging_51339a4a-f5f8-4eb5-870f-9d8a1efe3ae7.jpg?v=1782862057","url":"https:\/\/auviraskincare.com\/products\/kevin-murphy-anti-gravity-volumising-texturising-lotion-150-ml-weightless-root-lift-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}