{"product_id":"kevin-murphy-anti-ageing-moisturising-shampoo-250-ml-sulphate-free-strengthening","title":"KEVIN.MURPHY Anti-Ageing Moisturising Shampoo 250 mL — Sulphate-Free, Strengthening","description":"\u003cb\u003eYOUNG.AGAIN.WASH is a sulphate- and paraben-free moisturising anti-ageing shampoo that restores softness, strength and youthful bounce to ageing, damaged or brittle hair.\u003c\/b\u003e\n\n\u003cp\u003eDesigned by KEVIN.MURPHY, this salon-grade wash pairs amino acids, baobab seed oil and lotus flower extract in a hydrating formula that targets dryness, frizz and weakened hair fibers. It cleanses gently while supporting hair elasticity and surface smoothness without stripping natural oils, making it suitable for regularly stressed or chemically treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does YOUNG.AGAIN.WASH improve the feel and appearance of ageing hair?\u003c\/h3\u003e\n\u003cp\u003eThe blend of amino acids and botanical extracts works to rebuild tensile strength and add slip, reducing breakage and making hair easier to detangle. Regular use helps hair look smoother, shinier and more resilient to styling stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthens hair fibers with amino acids\u003c\/li\u003e\n  \u003cli\u003eAdds moisture and softness via baobab seed oil\u003c\/li\u003e\n  \u003cli\u003eImproves surface smoothness using lotus flower extract\u003c\/li\u003e\n  \u003cli\u003eControls frizz for a sleeker finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo suit colour-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYOUNG.AGAIN.WASH is formulated without sulphates and parabens, so it cleanses without aggressive surfactants that can strip colour. Its conditioning components help protect treated hair from further brittleness and fading caused by over-drying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulphate-free cleansing reduces colour fade\u003c\/li\u003e\n  \u003cli\u003eHydrating actives help secure moisture after chemical services\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent salon use or at-home routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, lathering into the scalp and working gently through mid-lengths to ends before rinsing thoroughly. For deeper repair, follow with a suitable KEVIN.MURPHY conditioner or treatment concentrated on the ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage into scalp\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat if needed for heavy styling product buildup\u003c\/li\u003e\n  \u003cli\u003ePair with a nourishing conditioner or mask for enhanced results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this an anti-ageing hair product?\u003c\/h3\u003e\n\u003cp\u003eThe formula relies on amino acids to fortify keratin structure, while baobab seed oil supplies fatty acids and antioxidants that improve elasticity. Lotus flower extract contributes smoothing and softening benefits, creating an overall effect of restored, youthful-looking hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmino acids: rebuild and strengthen hair fibers\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil: hydrates and adds shine\u003c\/li\u003e\n  \u003cli\u003eLotus flower extract: smooths and calms the hair surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? YOUNG.AGAIN.WASH is aimed at anyone noticing dryness, brittleness or loss of bounce—especially mature, chemically treated or frequently heat-styled hair. If you want a hydrating, salon-grade shampoo that reduces frizz and supports hair resilience while avoiding sulphates and parabens, this product is a practical daily or weekly wash to rebuild strength and surface condition.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Amodimethicone, Panthenol, Acronychia Acidula Fruit Extract, Callitris Columellaris Leaf\/Wood Extract, Callitris Glaucophylla Leaf Extract, Butyrospermum Parkii Butter, Oryza Sativa Bran Oil, Rice Amino Acids, Hydrolyzed Pea Protein, Bromelain, Papain, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propylene Glycol Dicaprylate\/Dicaprate, Polyquaternium-37, Silicone Quaternium-16,\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is YOUNG.AGAIN.WASH safe for colour-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulphate-free and formulated to cleanse gently, helping preserve colour and reduce fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo—daily or several times weekly—pairing with conditioner or mask for extra repair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49622723166346,"sku":"B00EYPKAHK","price":132.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kevin-murphy-young-again-wash-front-bottle_ba32e5e4-9d3c-4cf9-9ba7-df4150455386.jpg?v=1782873965","url":"https:\/\/auviraskincare.com\/products\/kevin-murphy-anti-ageing-moisturising-shampoo-250-ml-sulphate-free-strengthening","provider":"Auvira Beauty","version":"1.0","type":"link"}