{"product_id":"kerastase-strengthening-nutri-fortifiant-shampoo-for-weak-or-damaged-normal-to-dry-hair-reduces-breakage","title":"KÉRASTASE Strengthening Nutri-Fortifiant Shampoo — For Weak or Damaged, Normal to Dry Hair, Reduces Breakage","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo is a fortifying cleanser that gently clarifies the scalp, nourishes dry weakened strands and helps reduce hair fall caused by breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis luxury shampoo combines Edelweiss Native Cells and Ginger Root extract to target hair weakened by daily stress, brushing and styling. It’s designed for normal to dry hair that’s prone to breaking: the formula cleans the scalp without stripping moisture, reinforces the fiber and delivers slip to make detangling easier after washing. The scent is subtle and the texture produces a creamy lather that rinses clean, leaving hair feeling softer and more resilient.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce hair fall due to breakage?\u003c\/h3\u003e\n\u003cp\u003eThe formulation focuses on strengthening the hair fiber rather than altering the root. Edelweiss Native Cells help protect against oxidative stress while Ginger Root contributes to resilient-looking strands. Regular use supports the hair structure so it resists breakage during combing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFortifying active complex targets weakened fiber\u003c\/li\u003e\n  \u003cli\u003eGently clarifies to remove product buildup that increases friction\u003c\/li\u003e\n  \u003cli\u003eImproved detangling reduces mechanical breakage during brushing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo hydrate without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eYes — the Nutri-Fortifiant formula provides moisture and nourishment tailored for normal to dry hair without creating a heavy residue. Hydrating agents smooth the surface of the cuticle so hair moves more freely and appears shinier, while the cleanser maintains a balanced scalp environment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, creamy lather cleans without over-drying\u003c\/li\u003e\n  \u003cli\u003eNourishing ingredients smooth and detangle strands\u003c\/li\u003e\n  \u003cli\u003eFormulated to preserve natural movement and volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, emulsify gently on the scalp and lengths, then rinse thoroughly. For hair prone to breakage, follow with a KÉRASTASE conditioner or mask from the Genesis range to reinforce fiber and improve combing. Use regularly as part of a strengthening haircare routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp and run through lengths for even coverage\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with complementary conditioner or treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this suit color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe gentle cleansing action and focus on nourishment make it compatible with many color-treated and sensitive scalps, but always patch-test new products or consult your stylist for specific color-care needs. It’s formulated to clarify without aggressive sulfates that can strip tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle enough for many color-treated routines\u003c\/li\u003e\n  \u003cli\u003eClarifies without harsh stripping agents\u003c\/li\u003e\n  \u003cli\u003eRecommended to pair with color-safe KÉRASTASE products when needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo is aimed at people with normal to dry hair that breaks easily and shows signs of fiber weakening. It’s ideal for anyone seeking a premium daily or regular shampoo that clarifies the scalp, restores slip for easier detangling, and supports stronger-looking hair when used alongside conditioners or treatments from the Genesis family. Avoid if you prefer very lightweight, volumizing clarifiers for oily hair—the formula is tuned toward nourishment and reinforcement.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSalicylic Acid, Piroctone Olamine, Glycerin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use KÉRASTASE Genesis Nutri-Fortifiant Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly or as needed; increase frequency if daily cleansing is required, then pair with a strengthening conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s gentle and formulated to clarify without harsh stripping, but follow with color-safe KÉRASTASE products for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":49623750639754,"sku":"B083JK13DH","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kerastase-front-bottle.jpg?v=1782879161","url":"https:\/\/auviraskincare.com\/products\/kerastase-strengthening-nutri-fortifiant-shampoo-for-weak-or-damaged-normal-to-dry-hair-reduces-breakage","provider":"Auvira Beauty","version":"1.0","type":"link"}