{"product_id":"kerastase-initialiste-scalp-hair-concentrate-advanced-leave-in-serum-strengthens-and-adds-shine","title":"KÉRASTASE Initialiste Scalp \u0026 Hair Concentrate — Advanced Leave-In Serum, Strengthens and Adds Shine","description":"\u003cstrong\u003eKÉRASTASE Initialiste is an advanced scalp and hair concentrate designed to strengthen strands, improve shine, and reduce breakage starting at the scalp.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight serum targets the hair at its source — the scalp — to improve fiber uniformity and smoothness so lengths look shinier and feel softer. Formulated for regular at-home use, it absorbs quickly without greasiness and supports stronger-looking hair when used consistently. The formula is intended to hydrate the scalp while adding polish to the hair from roots to ends.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concentrate reduce hair breakage?\u003c\/h3\u003e\n\u003cp\u003eThe concentrate helps fortify hair fibers and restore surface smoothness, which lowers the friction and fragility that lead to breakage. By working at the scalp, it supports healthier strand formation and helps existing hair appear more resilient.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRestores uniformity across hair fibers to prevent weak points\u003c\/li\u003e\n  \u003cli\u003eHydrates scalp to improve the environment for stronger growth\u003c\/li\u003e\n  \u003cli\u003eLightweight texture avoids weighing hair down while reinforcing strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I apply the serum for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on clean, towel-dried hair about three times per week for a routine that balances effectiveness with daily styling. Apply directly to the scalp in sections from front to back, gently massage to distribute, and leave in—no rinsing required.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended frequency: roughly 3x weekly\u003c\/li\u003e\n  \u003cli\u003eApply on cleansed, slightly damp hair for optimal absorption\u003c\/li\u003e\n  \u003cli\u003eMassage from front to back to ensure even coverage; do not rinse\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat visible benefits will I notice and how quickly?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, hair typically looks shinier and feels softer, while individual strands appear less prone to snapping. Improvements in surface smoothness and texture can be noticed after several applications, with more visible strengthening over weeks of continued use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdded shine and illuminated lengths\u003c\/li\u003e\n  \u003cli\u003eSofter texture from mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eProgressively reduced breakage with routine use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for my hair type and styling routine?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to be lightweight and non-greasy, making it compatible with most hair types and daily styling habits. It can be integrated into color-treated, chemically processed, or natural hair care routines as a supplemental strengthening step applied at the scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight finish works with fine to thick hair types\u003c\/li\u003e\n  \u003cli\u003eSafe to use alongside color and styling products\u003c\/li\u003e\n  \u003cli\u003eDesigned as a leave-in treatment to fit existing regimens\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Initialiste Advanced Scalp and Hair Concentrate is for anyone wanting to improve hair shine and softness while addressing fragility that begins at the scalp. It suits people looking for a non-greasy, leave-in serum to add polish and help strengthen strands over time, whether hair is naturally fine, textured, color-treated, or regularly styled.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Polyquaternium-37, Paraffinum Liquidum\/Mineral Oil, Amodimethicone, Polysorbate 20, Quaternium-87, Stearyl Alcohol, Menthoxypropanediol, Behentrimonium Chloride, Safflower Glucoside, Candelilla Cera\/Candelilla Wax, PPG-1 Trideceth-6, Chlorhexidine Digluconate, Trideceth-6, Malus Domestica Fruit Cell Culture Extract, Polyquaternium-11, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Camellia Sinensis Leaf Extract, Fragrance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use KÉRASTASE Initialiste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use about three times a week on cleansed, towel-dried hair; apply to the scalp and leave in—do not rinse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No; the formula is lightweight and designed to absorb quickly without leaving a greasy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":49622865477770,"sku":"B009ZTUWEQ","price":171.22,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kerastase-initialiste-front-packaging.jpg?v=1782875614","url":"https:\/\/auviraskincare.com\/products\/kerastase-initialiste-scalp-hair-concentrate-advanced-leave-in-serum-strengthens-and-adds-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}