{"product_id":"kerastase-genesis-strengthening-nutri-fortifiant-shampoo-16-9-fl-oz-reduces-breakage-hydrates","title":"KÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo 16.9 fl oz — reduces breakage, hydrates","description":"\u003cp\u003e\u003cstrong\u003eKérastase Genesis Strengthening Nutri-Fortifiant Shampoo gently cleanses, nourishes and helps reduce hair breakage for weak or damaged normal-to-dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated, salon-grade shampoo is formulated to clarify the scalp while delivering targeted nourishment to fragile strands. It pairs well with the Fondant Renforcateur Conditioner to detangle and reinforce hair fibers, leaving hair smoother, more manageable and less prone to breakage from brushing or styling. The formulation focuses on hydration and fiber strength without weighing down normal-to-dry hair types.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce hair breakage?\u003c\/h3\u003e\n\u003cp\u003eThe Genesis Nutri-Fortifiant targets weakened areas of the strand to reinforce structure and limit snapping during daily handling. Ingredients help smooth the cuticle and restore flexibility so hair resists tension from brushing, styling, and mechanical stress. Regular use supports stronger-looking lengths and fewer split ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFortifying complex that reinforces fiber resilience\u003c\/li\u003e\n  \u003cli\u003eSmoothing agents that minimize friction between hairs\u003c\/li\u003e\n  \u003cli\u003eHydrating components to restore elasticity and prevent brittleness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for a sensitive or oily scalp while treating dry lengths?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated to clarify the scalp without stripping, making it suitable when roots are normal-to-oily and lengths are dry. The gentle cleansing action removes excess sebum and buildup while the nourishing elements focus on the mid-lengths and ends. It balances refreshment at the scalp with hydration where hair needs it most.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild surfactants that cleanse without harsh dehydration\u003c\/li\u003e\n  \u003cli\u003eConditioning agents targeted to damaged ends, not weighing down roots\u003c\/li\u003e\n  \u003cli\u003ePairs with conditioner for added detangling and moisture control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, lather gently at the scalp, and work the foam through to the ends before rinsing. For optimal strengthening and detangling, follow with the Fondant Renforcateur Conditioner and leave it in for one to three minutes. Use regularly in place of your daily shampoo or alternate with a clarifying wash for heavier product buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork through wet hair focusing on scalp and roots first\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and apply conditioner mid-length to ends\u003c\/li\u003e\n  \u003cli\u003eUse consistently for visible reduction in breakage over weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and when will I see them?\u003c\/h3\u003e\n\u003cp\u003eVisible improvements such as easier detangling and smoother texture can appear after a few washes; measurable reduction in breakage typically becomes apparent with regular use over several weeks. Hair may feel stronger, shinier and more resilient to daily styling. Results vary by hair porosity, damage level and styling habits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: cleaner scalp, softer texture, improved manageability\u003c\/li\u003e\n  \u003cli\u003eShort term (2–4 weeks): reduced snapping during brushing\u003c\/li\u003e\n  \u003cli\u003eLonger term: stronger-looking lengths and fewer split ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kérastase Genesis Nutri-Fortifiant Shampoo is designed for people with weak, fragile or damaged hair that is normal to dry—especially hair that tends to break or fall out when brushed. It suits anyone looking for a salon-quality cleanser that clarifies the scalp while delivering nourishing, detangling benefits to compromised lengths. Ideal for those who want to combine scalp freshness with targeted fiber reinforcement without heavy residue.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1227618 B - Ingredients: Aqua \/ Water \/ Eau • Sodium Laureth Sulphates • Sodium Chloride • Cocamidopropyl Betaines • Dimethicone • Citric Acid • Hexylene Glycol • Sodium Benzoate • Sodium HYDIUM HYDIUM •••••••AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERINE • SALICYLIC ACID • LIMONEN • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • LINLINALOOLOLOLSTEARETH-6 • PHENOXYTHANOL • COCO-BETINE • TRIDECETH-3 • CI 77891 \/ TITANIUM DIOXIDE • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT TRACT TRACT TRACT TRITRAL • BENZYL ALCOHOL • CITRONELLOL • ACTIC ACID • FUMARIC ACID • XYLITYL GLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHANE GUM • DI. PEPEPTIDE PEPAminobutyroyl Benzylamide Diacetate • Perfume \/ FRAGRANCE (F.I.L. C240805\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s gentle enough for regular use; adjust frequency if your scalp becomes dry or if you prefer alternating with a clarifying wash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is compatible with color-treated hair and aims to cleanse without stripping color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":49622928588938,"sku":"B09686D4X5","price":187.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kerastase-genesis-front-bottle.jpg?v=1782876087","url":"https:\/\/auviraskincare.com\/products\/kerastase-genesis-strengthening-nutri-fortifiant-shampoo-16-9-fl-oz-reduces-breakage-hydrates","provider":"Auvira Beauty","version":"1.0","type":"link"}