{"product_id":"kerastase-genesis-hydra-fortifiant-shampoo-for-weak-or-damaged-hair-8-5-fl-oz-anti-breakage-hydrating-silicone-free","title":"KÉRASTASE Genesis Hydra-Fortifiant Shampoo for Weak or Damaged Hair, 8.5 fl oz — Anti-Breakage, Hydrating Silicone-Free","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Hydra-Fortifiant Shampoo is a daily strengthening cleanser formulated to hydrate the scalp and reduce hair breakage from brushing for weak, oily, or combination hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis silicone-free bain from KÉRASTASE gently removes sebum, pollution and product build-up while nourishing fragile strands. Enriched with Ginger Root and Edelweiss native cells, the formula targets hair weakened by heat styling and mechanical stress without weighing hair down. It’s designed to be used regularly as the cleansing step in the Genesis routine to prep hair for conditioning and targeted serums.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce hair fall caused by breakage?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula fortifies the hair fiber to make strands less prone to snapping during brushing and styling. It focuses on improving hair resilience rather than altering scalp oil levels excessively, so you get reinforcement where fragile fibers need it most.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains Ginger Root and Edelweiss cells to strengthen the hair fiber.\u003c\/li\u003e\n  \u003cli\u003eGently cleanses to remove sebum and pollution that can cling to weakened roots.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free texture avoids coating hair, preserving lightness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for oily or combination scalps without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the Hydra-Fortifiant formula balances effective cleansing with hydration, stripping excess oil and buildup while maintaining scalp comfort. It’s suitable for normal, oily and combination hair types that need strengthening without heavy conditioners.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRemoves oil buildup and traces of pollution for a cleaner scalp feel.\u003c\/li\u003e\n  \u003cli\u003eHydrating actives prevent tightness that can follow harsher clarifying shampoos.\u003c\/li\u003e\n  \u003cli\u003eRecommended follow-up: use a lightweight conditioner in the Genesis line to avoid weighing roots down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results in a daily routine?\u003c\/h3\u003e\n\n\u003cp\u003eApply the shampoo to thoroughly wet hair, lather, rinse and repeat to ensure an even, gentle cleanse. Pairing with the matching Genesis conditioner and hair serum maximizes strengthening and detangling benefits for fragile or heat-stressed hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet hair completely, apply a small amount, emulsify into a lather and rinse.\u003c\/li\u003e\n  \u003cli\u003eRepeat if hair has heavy product or oil buildup for a deeper clean.\u003c\/li\u003e\n  \u003cli\u003eFollow with a Genesis conditioner and finish with the collection’s serum for targeted reinforcement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for thin or fine hair types?\u003c\/h3\u003e\n\n\u003cp\u003eThe lightweight, silicone-free composition is formulated to preserve volume while delivering nourishment, making it appropriate for thin or fine hair that becomes vulnerable to breakage. It strengthens fibers without coating them, helping hair retain natural movement and body.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSilicone-free to avoid flattening fine strands.\u003c\/li\u003e\n  \u003cli\u003eDesigned to detangle and nourish without heavy residue.\u003c\/li\u003e\n  \u003cli\u003eSuitable for use as part of a daily haircare routine for fine, fragile hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Hydra-Fortifiant Shampoo is intended for people with weak, damaged or heat-stressed hair—especially those with oily or combination scalps, or thin strands prone to breaking during brushing. If you want a daily shampoo that cleans thoroughly, hydrates the scalp, and reinforces fragile fibers without silicones or heavy buildup, this product is designed to be the cleansing step in a reinforcing regimen when used alongside the Genesis conditioner and serum.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • GLYCERIN • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYLGLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHAN GUM • DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is KÉRASTASE Genesis Hydra-Fortifiant Shampoo suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for daily cleansing and gentle enough for regular use on weak or oily hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo contain silicones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is silicone-free to avoid weighing down fine or fragile hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":49623544332426,"sku":"B0BS56C3G3","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kerastase-genesis-front-packaging_bae1b26c-2a40-4303-a7eb-948b0330f5e9.jpg?v=1782878144","url":"https:\/\/auviraskincare.com\/products\/kerastase-genesis-hydra-fortifiant-shampoo-for-weak-or-damaged-hair-8-5-fl-oz-anti-breakage-hydrating-silicone-free","provider":"Auvira Beauty","version":"1.0","type":"link"}