{"product_id":"kerastase-genesis-homme-thickening-strengthening-shampoo-8-5-fl-oz-volume-boosting-cleanse","title":"KÉRASTASE Genesis Homme Thickening \u0026 Strengthening Shampoo, 8.5 fl oz — Volume-Boosting Cleanse","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Homme Bain De Masse is a thickening shampoo for men that gently cleanses the scalp, hair, and beard while helping to strengthen and add immediate volume to weakened hair prone to thinning.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated specifically for men's hair needs, combining cleansing agents with fortifying ingredients to remove impurities and build body. It works on the scalp and hair fiber, aiming to deliver a cleaner base and fuller-looking strands when used as part of the Genesis Homme routine. The texture produces a creamy lather that rinses clean without leaving heavy residue, making it suitable for daily or frequent use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help fine or thinning hair?\u003c\/h3\u003e\n\u003cp\u003eBain De Masse targets hair that appears weakened or lacks density by providing a dual action: a clarifying wash to remove oil and build-up, plus ingredients that support strand strength and texture. The result is hair that feels thicker and looks fuller from the roots to the tips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClarifies scalp to remove excess oil and impurities\u003c\/li\u003e\n  \u003cli\u003eFortifies hair fibers to reduce the look of breakage\u003c\/li\u003e\n  \u003cli\u003eCreates instant texture and volume for a denser appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich key ingredients are in the formula and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo blends active ingredients selected for strengthening and stimulating the hair environment. Rather than masking issues with heavy silicones, the formula focuses on ingredients that support the fiber and scalp health you need for fuller-looking hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreatine: helps reinforce the hair fiber and improve resilience\u003c\/li\u003e\n  \u003cli\u003eGinger Root Extract: known for its invigorating properties on the scalp\u003c\/li\u003e\n  \u003cli\u003eMild cleansing agents: remove dirt and oil without over-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Bain De Masse for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to thoroughly wet hair, work into a rich lather across scalp, hair, and beard, then rinse well. For targeted density and styling control, follow with complementary products from the Genesis Homme line like a thickening spray or wax pomade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or several times weekly depending on oiliness and activity level\u003c\/li\u003e\n  \u003cli\u003eMassage gently into the scalp for 30–60 seconds to boost circulation\u003c\/li\u003e\n  \u003cli\u003ePair with Genesis Homme Thickening Spray or Wax Pomade for added volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this weigh hair down or leave residue?\u003c\/h3\u003e\n\u003cp\u003eBain De Masse is formulated to deliver body without heavy buildup; it rinses clean to preserve lift and movement. Its lightweight finish is designed to leave hair manageable and textured rather than flattened.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, creamy lather that rinses completely\u003c\/li\u003e\n  \u003cli\u003eNo greasy after-feel when used as directed\u003c\/li\u003e\n  \u003cli\u003eCompatible with styling products for added hold and shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Homme Bain De Masse is aimed at men looking to improve the appearance and manageability of weakened or thinning hair. It's a suitable choice for those who want a daily clarifying shampoo that also provides strengthening benefits and instant thickness, and it integrates well into a routine with additional Genesis Homme treatments and styling products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Hexylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Alcohol Denat., Polyquaternium-30, Glycerin, Salicylic Acid, Limonene, Benzoic Acid, Creatine, Linalool, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract\/Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Ci 42090 \/Blue 1, Ci 17200\/Red 33, Parfum\/Fragrance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bain De Masse safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to cleanse without heavy stripping, suitable for regular use depending on your hair’s oiliness and needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on my beard?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it gently cleanses beard hair and skin, removing impurities while supporting thicker-looking facial hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":49623092297866,"sku":"B0B1J9SPQM","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kerastase-genesis-homme-bain-de-masse-front-packaging.jpg?v=1782876667","url":"https:\/\/auviraskincare.com\/products\/kerastase-genesis-homme-thickening-strengthening-shampoo-8-5-fl-oz-volume-boosting-cleanse","provider":"Auvira Beauty","version":"1.0","type":"link"}