{"product_id":"kerastase-genesis-hair-mask-6-8-fl-oz-anti-breakage-strengthening-mask-for-weakened-damaged-hair","title":"KÉRASTASE Genesis Hair Mask 6.8 fl oz — anti-breakage strengthening mask for weakened, damaged hair","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Masque Reconstituant is a rich, fortifying hair mask designed to nourish, detangle and reinforce weakened or damaged hair to reduce breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis intensive mask from the KÉRASTASE Genesis line targets hair weakened by mechanical stress and chemical processing. Formulated with Native Edelweiss Cells, Ginger, and Arginine, the mask delivers concentrated moisture and structural support to hair strands, leaving hair softer, easier to comb, and more resilient against breakage caused by brushing and environmental factors.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mask repair and strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on reinforcing the hair fiber and improving resistance to breakage rather than altering hair structure. Active ingredients work to replenish moisture, smooth the cuticle, and support the fiber so strands are less prone to snapping when handled.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNative Edelweiss Cells help protect and preserve fiber integrity.\u003c\/li\u003e\n  \u003cli\u003eGinger contributes antioxidant and fortifying properties.\u003c\/li\u003e\n  \u003cli\u003eArginine supports the hair’s internal resilience and vitality.\u003c\/li\u003e\n  \u003cli\u003eRich emollients deeply condition lengths and ends for smoother texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use the Genesis hair mask in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse the mask after cleansing with a compatible shampoo—KÉRASTASE recommends Bain Hydra-Fortifiant from the same range. Apply to towel-dried hair, leave in briefly, then rinse to achieve optimal nourishment without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after shampooing on damp hair for best absorption.\u003c\/li\u003e\n  \u003cli\u003eLeave on for about 5 minutes for a daily or weekly boost.\u003c\/li\u003e\n  \u003cli\u003eConcentrate on mid-lengths and ends where damage is most visible.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to maintain natural movement and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mask help reduce hair fall from breakage?\u003c\/h3\u003e\n\u003cp\u003eThis treatment is formulated to lower hair fall specifically caused by breakage — not hair loss from medical or hormonal causes. By improving fiber strength and detangling hair, it reduces mechanical shedding that happens during brushing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReinforces fragile strands to resist snapping during styling.\u003c\/li\u003e\n  \u003cli\u003eDetangling effect minimizes tugging and breakage when combing.\u003c\/li\u003e\n  \u003cli\u003eRegular use alongside Genesis shampoo and conditioner supports cumulative protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will this mask feel and perform on different hair types?\u003c\/h3\u003e\n\u003cp\u003eThe texture is a rich, creamy mask that spreads smoothly and rinses clean, delivering softness without excessive residue. It suits weakened, chemically treated, or frequently styled hair; finer hair may prefer shorter contact time to avoid heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThicker, damaged hair: intenser moisturizing and improved manageability.\u003c\/li\u003e\n  \u003cli\u003eFine, weakened hair: use sparingly on lengths and ends to prevent weighing down.\u003c\/li\u003e\n  \u003cli\u003eColor-treated hair: safe for added nourishment and protection of dyed strands.\u003c\/li\u003e\n  \u003cli\u003eCurly or textured hair: enhances detangling and definition when combined with proper leave-in care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Masque Reconstituant is ideal for anyone with weakened or damaged hair seeking a professional-strength mask that nourishes, detangles and reinforces strands to minimize breakage from brushing and styling. Use it as part of the Genesis regimen for cumulative improvement in softness, manageability, and fiber resistance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA WATER EAU - CETEARYL ALCOHOL - AMODIMETHICONE - BEHENTRIMONIUM CHLORIDE - CETYL ESTERS - ISOPROPYL ALCOHOL - TRIDECETH-6 - PHENOXYETHANOL - LIMONENE - CETRIMONIUM CHLORIDE - LINALOOL - CHLORHEXIDINE DIHYDROCHLORIDE - BENZYL SALICYLATE - COUMARIN - GLYCERIN - ZINGIBER OFFICINALE ROOT EXTRACT GINGER ROOT EXTRACT - CITRAL - BENZYL ALCOHOL - CITRONELLOL - XYLITYLGLUCOSIDE - ANHYDROXYLITOL - LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT - XYLITOL - CITRIC ACID - XANTHAN GUM - DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE - PARFUM FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the KÉRASTASE Genesis mask in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it on for about 5 minutes after shampooing; adjust shorter for fine hair and longer for very damaged hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this mask on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s suitable for color-treated hair and helps nourish and protect dyed strands from breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":49623669833866,"sku":"B0877818P3","price":179.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kerastase-genesis-mask-front-packaging.jpg?v=1782878602","url":"https:\/\/auviraskincare.com\/products\/kerastase-genesis-hair-mask-6-8-fl-oz-anti-breakage-strengthening-mask-for-weakened-damaged-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}