{"product_id":"kerastase-genesis-daily-strengthening-hair-serum-1-fl-oz-silicone-free-anti-breakage","title":"KÉRASTASE Genesis Daily Strengthening Hair Serum, 1 fl oz — Silicone-Free, Anti-Breakage","description":"\u003cstrong\u003eKérastase Genesis Hair Serum is a lightweight, silicone-free daily treatment that strengthens weak, brittle hair and reduces breakage from brushing.\u003c\/strong\u003e\n\n\u003cp\u003eThis daily serum from Kérastase combines ginger, caffeine and arginine in a non-greasy formula to reinforce hair fibers and support scalp vitality. Designed for use on dry or towel-dried hair, the treatment is applied directly to the scalp and distributed by massage. Over consistent use it targets areas of lower density and helps improve hair resistance to mechanical stress like brushing, while leaving no visible residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum reduce hair fall caused by brushing?\u003c\/h3\u003e\n\n\u003cp\u003eThe serum works by fortifying the hair fiber and supporting scalp microcirculation. Ginger and caffeine help invigorate the scalp environment while arginine contributes to healthier root support; together they make the strand less prone to breakage when handled. The lightweight vehicle penetrates without weighing hair down or creating buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTargets mechanical breakage from brushing with fortifying active ingredients\u003c\/li\u003e\n  \u003cli\u003eLight, silicone-free texture that avoids residue and heaviness\u003c\/li\u003e\n  \u003cli\u003eApply section-by-section for targeted coverage where hair is weakest\u003c\/li\u003e\n  \u003cli\u003eClinical use shows majority of users see reduced breakage over weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I apply Genesis Hair Serum for best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse the serum morning or evening for a minimum of six weeks to evaluate benefits. Apply four doses to dry or towel-dried scalp in sections, then massage to distribute and absorb; no rinsing required. Regular, consistent application ensures actives concentrate on areas of reduced density.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply 4 doses per session to the scalp, section by section\u003c\/li\u003e\n  \u003cli\u003eMassage gently to promote even distribution and absorption\u003c\/li\u003e\n  \u003cli\u003eUse daily, morning or night, for at least six weeks for visible improvement\u003c\/li\u003e\n  \u003cli\u003eDo not rinse out—leave in to work continuously between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients are inside and what does each do?\u003c\/h3\u003e\n\n\u003cp\u003eGenesis Hair Serum is formulated with ginger and caffeine plus arginine, each chosen to support hair strength and scalp health. Ginger and caffeine help stimulate the scalp environment; arginine supports blood flow and root support. The composition focuses on reinforcement of the fiber rather than temporary coating, and it is free from silicones for a lighter feel.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGinger: invigorates the scalp environment and helps fortify hair fiber\u003c\/li\u003e\n  \u003cli\u003eCaffeine: supports scalp vitality and energizes the area of application\u003c\/li\u003e\n  \u003cli\u003eArginine: helps sustain microcirculation and supports healthy root conditions\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formula: lightweight finish with no visible buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use the serum with other products from the Genesis line?\u003c\/h3\u003e\n\n\u003cp\u003eYes—the serum complements Bain Nutri-Fortifiant shampoo, Fondant Renforçateur conditioner and Defense Thermique primer to create a full regimen. Together these products work to nourish hair, improve combing resistance and protect strands from heat styling. Use the conditioner and shampoo for routine cleansing and nourishment, then apply the serum as a targeted strengthening step.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePair with Bain Nutri-Fortifiant for gentle cleansing and fortified fiber\u003c\/li\u003e\n  \u003cli\u003eUse Fondant Renforçateur to detangle and boost softness\u003c\/li\u003e\n  \u003cli\u003eFinish styling with Defense Thermique for heat protection\u003c\/li\u003e\n  \u003cli\u003eLayering the line supports comprehensive anti-breakage care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kérastase Genesis Hair Serum is intended for people with normal to dry weakened hair who notice breakage from brushing or have areas of lower density. It suits those who prefer a silicone-free, leave-in treatment that targets mechanical breakage rather than temporary cosmetic coating. Ideal for anyone seeking a lightweight daily fortifying step to integrate into a broader strengthening routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Genesis Hair Serum safe to leave in every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated as a leave-in daily treatment—apply to dry or towel-dried scalp and do not rinse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long until I see reduced hair breakage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Most users report improvements after consistent use for around six weeks; results vary by individual.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":49620377206922,"sku":"B0G3D8F18H","price":107.42,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kerastase-genesis-front-packaging.jpg?v=1782839821","url":"https:\/\/auviraskincare.com\/products\/kerastase-genesis-daily-strengthening-hair-serum-1-fl-oz-silicone-free-anti-breakage","provider":"Auvira Beauty","version":"1.0","type":"link"}