{"product_id":"kenra-violet-shampoo-purple-toner-for-blonde-gray-hair-33-8-fl-oz-neutralizes-brassiness-adds-moisture","title":"Kenra Violet Shampoo — Purple Toner for Blonde \u0026 Gray Hair, 33.8 fl oz | Neutralizes Brassiness \u0026 Adds Moisture","description":"\u003cp\u003e\u003cstrong\u003eKenra Violet Shampoo is a purple-toned shampoo that neutralizes yellow\/brassy tones while adding moisture and shine to processed blonde or gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated as part of the Kenra Violet system, this salon-grade purple shampoo deposits violet pigment to counteract unwanted warm tones between color appointments. It gently cleanses while helping maintain color integrity and manageability, leaving treated hair feeling softer and looking brighter without stripping color. Color-safe surfactants and conditioning agents work together to hydrate and refresh faded or brassy strands.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Kenra Violet Shampoo reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses violet pigments that sit on the hair surface to cancel yellow and orange tones through color theory: violet is opposite yellow on the color wheel. Regular use helps keep blonde, silver, or highlighted hair cooler and more neutral between salon visits, especially after chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeposits violet pigment to neutralize warm tones\u003c\/li\u003e\n  \u003cli\u003eWorks gradually—builds toning effect with repeated use\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eKenra Violet Shampoo balances cleansing with conditioning to avoid excessive dryness. The formula includes moisturizing ingredients designed to smooth the hair cuticle and preserve softness, making it suitable for processed hair that often needs extra hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating agents reduce the stripped-feel common in toning shampoos\u003c\/li\u003e\n  \u003cli\u003eImproves manageability and reduces frizz in processed hair\u003c\/li\u003e\n  \u003cli\u003eBest paired with Kenra Violet Conditioner for added moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity and how warm your brassiness becomes. For many users, 1–3 times per week is sufficient to maintain a cool tone; those with very porous or lightened hair may need more frequent short applications.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with once weekly, increasing if brassiness returns quickly\u003c\/li\u003e\n  \u003cli\u003eShorter contact time yields subtler toning; leave longer for stronger correction\u003c\/li\u003e\n  \u003cli\u003eUse a color-safe conditioner after to lock in moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Kenra Violet Shampoo safe for gray and highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eYes. The purple pigment is designed for gray, blonde, and highlighted hair types to reduce yellowing and enhance brightness without altering base color. It’s formulated to be color-safe, so it won’t strip permanent dye when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellowing in gray and lightened hair\u003c\/li\u003e\n  \u003cli\u003eMaintains salon color between appointments\u003c\/li\u003e\n  \u003cli\u003eCompatible with other Kenra color-care products for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kenra Violet Shampoo is aimed at anyone with blonde, silver, gray, or highlighted hair seeking to control brassiness and preserve vibrancy between salon services. It’s especially helpful for chemically processed or color-treated hair that needs gentle toning and extra moisture to look bright and healthy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEliminate brassy tones\u003c\/li\u003e\n  \u003cli\u003eEnhance vibrancy\u003c\/li\u003e\n  \u003cli\u003eAdds radiance and leaves dull, processed hair feeling moisturized\u003c\/li\u003e\n  \u003cli\u003eColor safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS \/ INGRÉDIENTS \/ INGREDIENTES: AQUA\/WATER\/EAU, SODIUM LAURETH SULFATE, COCAMIDE MEA, COCAMIDOPROPYL BETAINE, PHENOXYETHANOL, GLYCOL STEARATE, POLYQUATERNIUM-10, GLYCERIN, SODIUM BENZOATE, FRAGRANCE\/PARFUM, CITRIC ACID, SODIUM GLUCONATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ETHYLHEXYL OLIVATE, ETHANOLAMINE, COCONUT ACID, SODIUM CHLORIDE, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT, COCAMIDOPROPYL DIMETHYLAMINE, TOCOPHERYL ACETATE, SODIUM GLYCOLATE, SQUALANE, SODIUM HYDROXIDE, AVENA SATIVA (OAT) PEPTIDE, BENZOIC ACID, PROPYLENE GLYCOL, HEXYL CINNAMAL, BENZYL SALICYLATE, LINALOOL, CI 60730 (EXT. VIOLET 2), CI 17200 (RED 33)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Kenra Violet Shampoo on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated to neutralize yellowing on gray hair and enhance cool tones without altering base color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo in for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it 1–5 minutes depending on desired strength; shorter for subtle toning, longer for more correction.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":49622229450890,"sku":"B0CT6CHTXF","price":135.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kenra-violet-shampoo-front-bottle.jpg?v=1782867784","url":"https:\/\/auviraskincare.com\/products\/kenra-violet-shampoo-purple-toner-for-blonde-gray-hair-33-8-fl-oz-neutralizes-brassiness-adds-moisture","provider":"Auvira Beauty","version":"1.0","type":"link"}