{"product_id":"kenra-violet-shampoo-for-blonde-gray-hair-10-1-fl-oz-purple-toner-that-neutralizes-brassiness-color-safe-moisturizing-formula","title":"Kenra Violet Shampoo for Blonde \u0026 Gray Hair — 10.1 fl oz Purple Toner that Neutralizes Brassiness, Color-Safe Moisturizing Formula","description":"\u003cstrong\u003eKenra Violet Shampoo is a purple-pigment shampoo that neutralizes yellow and brassy tones while adding moisture and shine to color-treated blondes and grays.\u003c\/strong\u003e\n\nKenra Violet Shampoo deposits violet pigments to counteract warm, yellow undertones that develop between salon visits. Formulated for color-treated and processed hair, it helps maintain cooler, brighter shades without stripping color, while delivering conditioning benefits that leave hair easier to manage and more radiant.\n\n\u003ch3\u003eHow does Kenra Violet Shampoo remove brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses violet pigments to cancel out yellow and orange wavelengths on lightened hair, restoring a cooler tone. With regular use between salon appointments, it reduces visible brassiness so blonde and gray shades read truer to their intended color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigment deposits neutralize yellow\/orange undertones\u003c\/li\u003e\n  \u003cli\u003eWorks gradually—visible results after one to a few washes\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my processed hair or fade my color?\u003c\/h3\u003e\n\u003cp\u003eKenra Violet Shampoo is formulated to be color-safe and moisturizing, so it tones while helping to maintain hair hydration. It’s designed to enhance radiance without aggressively stripping salon-applied color when used according to product instructions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation protects existing dye\u003c\/li\u003e\n  \u003cli\u003eConditioning agents reduce dryness and frizz\u003c\/li\u003e\n  \u003cli\u003eHelps keep hair manageable and less brittle after lightening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity, starting shade, and personal preference for coolness. Many users apply it once or twice weekly; those with stronger brassiness may use it more often for short periods until desired tone is achieved.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStarting point: 1–2 times per week for maintenance\u003c\/li\u003e\n  \u003cli\u003eIncrease frequency for stubborn yellow tones, then reduce\u003c\/li\u003e\n  \u003cli\u003ePair with a moisturizing conditioner to balance toning effects\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Kenra Violet Shampoo for even toning?\u003c\/h3\u003e\n\u003cp\u003eWet hair, apply a small amount and lather concentrating on brassy areas, then rinse. Leave on briefly for a gentle tone or a bit longer for stronger toning; always follow with conditioner to seal the cuticle and preserve moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and work into a lather, focusing on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eRinse after a short leave-in time; extend timing cautiously for deeper toning\u003c\/li\u003e\n  \u003cli\u003eUse a conditioner afterward to restore softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for\n\nKenra Violet Shampoo is made for people with lightened, highlighted, balayage, or naturally gray hair who want to reduce yellow and brassy tones between salon visits. It suits those looking for a color-safe toning option that also adds moisture and improves manageability. Ideal for anyone aiming to keep blonde or gray tones looking fresh and vibrant without daily professional maintenance.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS \/ INGRÉDIENTS \/ INGREDIENTES: AQUA\/WATER\/EAU, SODIUM LAURETH SULFATE, COCAMIDE MEA, COCAMIDOPROPYL BETAINE, PHENOXYETHANOL, GLYCOL STEARATE, POLYQUATERNIUM-10, GLYCERIN, SODIUM BENZOATE, FRAGRANCE\/PARFUM, CITRIC ACID, SODIUM GLUCONATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ETHYLHEXYL OLIVATE, ETHANOLAMINE, COCONUT ACID, SODIUM CHLORIDE, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT, COCAMIDOPROPYL DIMETHYLAMINE, TOCOPHERYL ACETATE, SODIUM GLYCOLATE, SQUALANE, SODIUM HYDROXIDE, AVENA SATIVA (OAT) PEPTIDE, BENZOIC ACID, PROPYLENE GLYCOL, HEXYL CINNAMAL, BENZYL SALICYLATE, LINALOOL, CI 60730 (EXT. VIOLET 2), CI 17200 (RED 33)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kenra Violet Shampoo safe for dyed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated to be color-safe and tones without stripping salon color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it briefly for gentle toning or a few minutes for stronger effect; adjust by hair porosity and desired coolness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":49630373806218,"sku":"B0CT6LNV2G","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kenra-violet-shampoo-front-packaging.jpg?v=1782933666","url":"https:\/\/auviraskincare.com\/products\/kenra-violet-shampoo-for-blonde-gray-hair-10-1-fl-oz-purple-toner-that-neutralizes-brassiness-color-safe-moisturizing-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}