{"product_id":"kenra-truly-thickening-shampoo-33-8-oz-volumizing-sulfate-free-for-fine-thin-hair","title":"Kenra Truly Thickening Shampoo 33.8 oz — Volumizing, Sulfate-Free for Fine \u0026 Thin Hair","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Truly Thickening Shampoo is a lightweight, sulfate-free volumizing shampoo designed to give fine and thin hair visible fullness, root lift and long-lasting style memory after the first use.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo is formulated to boost body and texture without weighing hair down. It works as part of the Kenra Platinum Truly Thickening system to increase visible volume, add shine and help hair resist breakage from styling. Color-safe and free of harsh sulfates, the formula aims to hydrate strands while delivering an instantly thicker look.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see more volume?\u003c\/h3\u003e\n\u003cp\u003eMany users notice added body immediately after the first wash thanks to the lightweight formula that lifts at the root. Results are most evident when used together with the matching conditioner and styling routine to lock in fullness and texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant fullness on wet-to-dry hair\u003c\/li\u003e\n  \u003cli\u003eReported up to 74% more root volume vs. fine untreated hair\u003c\/li\u003e\n  \u003cli\u003eWorks best paired with Kenra Truly Thickening Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out or fade my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated to be color safe and lacks harsh sulfates, helping preserve hair color while cleansing. It also includes moisture-supporting ingredients to maintain hydration and shine so color-treated hair stays vibrant and manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing suitable for colored hair\u003c\/li\u003e\n  \u003cli\u003eHydrating components for reduced dryness\u003c\/li\u003e\n  \u003cli\u003eHelps maintain salon color longevity when used regularly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it reduce breakage from styling?\u003c\/h3\u003e\n\u003cp\u003eYes—the formulation helps protect strands during everyday styling, with ingredients that increase the hair’s resistance to combing and manipulation. In controlled testing, the system reduced styling-related breakage substantially compared to damaged, untreated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtects hair fiber against combing breakage\u003c\/li\u003e\n  \u003cli\u003eReported 85% reduction in breakage vs. damaged untreated hair\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for heat and mechanical styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it support styling and texture?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo enhances style memory and adds surface texture so styles hold longer without heavy buildup. Lightweight body and added grip help create and maintain shapes, making blowouts and textured looks easier to achieve and refresh.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEncourages long-lasting style retention\u003c\/li\u003e\n  \u003cli\u003eCreates grip for easier shaping and texturizing\u003c\/li\u003e\n  \u003cli\u003eLeaves hair shiny and touchable, not stiff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kenra Platinum Truly Thickening Shampoo is formulated for people with fine, thin or limp hair seeking immediate, natural-feeling volume and improved styling performance. It’s also a good selection for color-treated hair users who want sulfate-free cleansing plus hydration and reduced styling breakage. Ideal for those who prefer salon-quality results at home and need a dependable base for volumizing conditioners and styling products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Phenoxyethanol, Cetrimonium Chloride, Sodium Benzoate, Fragrance\/Parfum, Citric Acid, Dimethicone PEG-8 Meadowfoamate, Sodium Methyl Cocoyl Taurate, Laureth-4, Coconut Acid, Aloe Barbadensis Leaf Juice, Sodium Chloride, Sodium Gluconate, Hydrogenated Castor Oil\/Sebacic Acid Copolymer, Amodimethicone, Sodium Hydroxide, Polyquaternium-55, Cocamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Glycolate, Sodium Laneth-40 Maleate\/Styrene Sulfonate Copolymer, Polyquaternium-10, Polyquaternium-7, Ethyltrimonium Chloride Methacrylate\/Hydrolyzed Wheat Protein Copolymer, Trideceth-10, Lactic Acid, Wheat Amino Acids, Soy Amino Acids, Benzoic Acid, Potassium Sorbate, Polyquaternium-72, Arginine HCL, Serine, Threonine, Benzyl Alcohol, Disodium EDTA, Acetic Acid, Tetramethyl Acetyloctahydronaphthalenes, Benzyl Benzoate, Hexyl Cinnamal, Limonene, Hydroxycitronellal, Citrus Aurantium Peel Oil, Linalool, Citrus Limon (Lemon) Peel Oil\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed to be color safe while helping maintain hydration and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use with the matching conditioner each wash; most people use it two to three times weekly or as needed for daily freshness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":49623765483658,"sku":"B0GNZDVG7L","price":152.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kenra-platinum-truly-thickening-shampoo-front-packaging.jpg?v=1782879494","url":"https:\/\/auviraskincare.com\/products\/kenra-truly-thickening-shampoo-33-8-oz-volumizing-sulfate-free-for-fine-thin-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}