{"product_id":"kenra-platinum-whipped-taffy-20-matte-defining-paste-2-oz-ultra-matte-firm-hold-lightweight-texture","title":"Kenra Platinum Whipped Taffy 20 Matte Defining Paste 2 oz — Ultra-Matte, Firm Hold \u0026 Lightweight Texture","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Whipped Taffy 20 is a lightweight whipped styling paste that sculpts, texturizes, and delivers an ultra-matte, firm hold without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis whipped soufflé–textured paste from Kenra Professional offers high hold with a matte finish for styles that need definition and control but not stiffness or shine. Designed for flexible working time, it allows you to reshape and refine hair as you style, whether you’re building separation, smoothing flyaways, or adding piecey texture.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this product change my everyday styling routine?\u003c\/h3\u003e\n\u003cp\u003eBecause the formula is airy and non-greasy, it replaces heavier creams and waxes when you want structure without tackiness. You can use a small amount to refine ends, or more for stronger separation and body. It blends easily and won’t leave a shiny residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies smoothly for quick touch-ups or full styling sessions\u003c\/li\u003e\n  \u003cli\u003eMatte finish hides excess oil and offers a natural look\u003c\/li\u003e\n  \u003cli\u003eFlexible working time lets you restyle during application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styles and hair types work best with Whipped Taffy 20?\u003c\/h3\u003e\n\u003cp\u003eThis paste is formulated for versatility across hair types—straight, wavy, curly, or coily—especially when you need texture or hold without weight. It excels at creating piecey, lived-in looks, taming short styles, or adding definition to layered cuts. Use sparingly on fine hair; apply more liberally to thicker or coarse textures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePiecey, textured finishes for short to medium lengths\u003c\/li\u003e\n  \u003cli\u003eSculpting and separating layers on layered cuts\u003c\/li\u003e\n  \u003cli\u003eControl and matte hold for medium-to-thick hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for the best results?\u003c\/h3\u003e\n\u003cp\u003eWork a small amount into dry or slightly damp hair and distribute through the areas where you want hold or texture. For undone texture, rub between palms and scrunch into mid-lengths and ends. For smoother control, warm between fingers and smooth along the hair shaft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount, increase as needed\u003c\/li\u003e\n  \u003cli\u003eApply to roots for lift or to ends for separation\u003c\/li\u003e\n  \u003cli\u003eLayer with other Kenra styling products for added volume or finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Whipped Taffy 20 weigh my hair down or create residue?\u003c\/h3\u003e\n\u003cp\u003eNo—its whipped souffle texture was created to avoid heavy buildup and greasy feel. The product gives a firm, matte hold while maintaining movement, so hair looks styled but natural. It rinses out normally with shampoo, leaving little to no residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAiry formula minimizes weight on strands\u003c\/li\u003e\n  \u003cli\u003eMatte finish rather than glossy or sticky residue\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with regular shampooing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kenra Platinum Whipped Taffy 20 is ideal for people who want a high-hold matte paste that sculpts and textures without shine or stiffness. It suits stylists and at-home users who need control for modern, piecey or lived-in styles—from short, choppy cuts to layered medium lengths—while keeping hair light and natural-looking.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, CERA ALBA (BEESWAX), GLYCERIN, STEARIC ACID, PETROLATUM, C12-15 ALKYL BENZOATE, SUCROSE STEARATE, SUCROSE DISTEARATE, FRAGRANCE (PARFUM), PVP, PHENOXYETHANOL, CETYL ALCOHOL, CAPRYLYL GLYCOL, ACRYLATES\/C10-30 ALKYL ACRYLATE CROSSPOLYMER, AMINOMETHYL PROPANOL, BENZOPHENONE-4, DISODIUM EDTA, SORBIC ACID, VIOLET 2 CI 60730, BENZYL ALCOHOL, BENZYL BENZOATE, CITRAL, COUMARIN, LIMONENE, LINALOOL, METHYL HEPTANE CARBONATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Whipped Taffy 20 on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply to damp hair for softer texture or to dry hair for stronger separation and matte hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, in small amounts; use a pea-sized amount to avoid weighing fine strands down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":49631724732554,"sku":"B06Y272V4K","price":90.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kenra-platinum-whipped-taffy-front-packaging_b22dfe38-8661-4ec8-a6d2-ae4411aad296.jpg?v=1782951711","url":"https:\/\/auviraskincare.com\/products\/kenra-platinum-whipped-taffy-20-matte-defining-paste-2-oz-ultra-matte-firm-hold-lightweight-texture","provider":"Auvira Beauty","version":"1.0","type":"link"}