{"product_id":"kenra-platinum-luxe-shine-shampoo-8-5-oz-sulfate-free-smoothing-shampoo-for-color-treated-hair","title":"Kenra Platinum Luxe Shine Shampoo — 8.5 oz sulfate-free smoothing shampoo for color-treated hair","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Luxe Shine Shampoo is a sulfate-free smoothing cleanser that boosts glass-like shine, reduces frizz and improves manageability for dull or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to replenish moisture and enhance style memory, this shampoo helps transform dry, lifeless strands into smoother, more luminous hair when used as part of the Kenra Platinum Luxe routine. It’s designed for everyday use on color-treated and chemically processed hair, delivering conditioning benefits while supporting easier combing and longer-lasting styled looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo create visible shine without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances lightweight hydration with surface-smoothing agents that reflect light for an immediate glass-like finish. It cleanses without harsh sulfates so hair cuticles stay smoother and more reflective rather than stripped and rough.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free smoothing agents for slip and shine\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that preserve color and natural oils\u003c\/li\u003e\n  \u003cli\u003eBalanced conditioning to avoid limp, weighed-down hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help control frizz and make styling easier?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is formulated to smooth the hair surface, which reduces the friction that causes frizz and flyaways. Users report improved detangling and stronger hair during combing, making heat styling and finishing techniques more predictable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoothing ingredients reduce surface friction and frizz\u003c\/li\u003e\n  \u003cli\u003eImproves detangling for 88% easier comb-through versus untreated damaged hair*\u003c\/li\u003e\n  \u003cli\u003eSupports 2.5x stronger hair against combing breakage compared to damaged untreated hair*\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Kenra Platinum Luxe Shine Shampoo safe for color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free formula is gentle on color, helping preserve vibrancy while cleansing. It also provides hydration to chemically treated strands, so color looks healthier and more reflective between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactants that avoid premature color fading\u003c\/li\u003e\n  \u003cli\u003eHydrating components to reduce post-color dryness\u003c\/li\u003e\n  \u003cli\u003eDesigned to complement Kenra color-care routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat immediate and long-term benefits can I expect?\u003c\/h3\u003e\n\u003cp\u003eImmediately you’ll notice smoother, shinier hair with improved slip for easier detangling; over time, regular use supports stronger-looking hair and helps maintain styled shapes. The formulation emphasizes manageability and shine without heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant glass-like shine and softer feel after the first wash\u003c\/li\u003e\n  \u003cli\u003eLonger-lasting style memory for hold and shape retention\u003c\/li\u003e\n  \u003cli\u003eOngoing conditioning for reduced breakage and improved combing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kenra Platinum Luxe Shine Shampoo is aimed at anyone with dull, frizzy, chemically treated or color-treated hair who wants smoother, more reflective results without sulfates. It’s a good fit for people who style frequently and need easier detangling, reduced breakage during combing, and a lightweight shine-enhancing cleanse that supports their color and texture goals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eUsage tip:\u003c\/em\u003e For best results, pair the shampoo with Kenra Platinum Luxe Shine Conditioner to maximize shine, manageability and style memory.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Isostearamide MIPA, Betaine, Phenoxyethanol, Fragrance\/Parfum, Sodium Lauryl Sulfoacetate, Hydroxyacetophenone, Dimethicone Propyl PG Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glyceryl Laurate, Polyquaternium-7, Glycol Distearate, Laureth-4, Sodium Gluconate, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Hydroxycitronellal, Citral, CI 77019 (Mica), CI 77891 (Titanium Dioxide), Iron Oxides (CI 77491), CI 15985 (Yellow 6), Red 4 (CI 14700), CI 42090 (Blue 1), CI 77480 (Gold)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula cleanses gently to help preserve color vibrancy while adding hydration and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Kenra Platinum Luxe Shine Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed based on hair type; most users shampoo 2–4 times weekly and pair with the matching conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":49631735545994,"sku":"B0GP36JSCP","price":97.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kenra-platinum-front-packaging_eb28e576-512d-4fbe-8168-f30ef34a85f3.jpg?v=1782951931","url":"https:\/\/auviraskincare.com\/products\/kenra-platinum-luxe-shine-shampoo-8-5-oz-sulfate-free-smoothing-shampoo-for-color-treated-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}