{"product_id":"kenra-platinum-luxe-shine-shampoo-33-8oz-sulfate-free-color-safe-smoothing-shampoo","title":"Kenra Platinum Luxe Shine Shampoo 33.8oz — Sulfate-Free, Color-Safe Smoothing Shampoo","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Luxe Shine Shampoo is a sulfate-free, color-safe smoothing cleanser that boosts glass-like shine, reduces frizz and makes hair easier to detangle.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated for hair that looks dull, dry or difficult to style, this salon-grade shampoo cleanses while delivering hydration and slip so strands feel smoother and more manageable. The formula works with the Platinum Luxe system to help maintain style memory and leave hair visually glossier without stripping color. It's offered in a generous 33.8oz size ideal for at-home use or professional settings.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve shine and manageability?\u003c\/h3\u003e\n\u003cp\u003eThe formula deposits conditioning agents that smooth the hair surface and help reflect light, producing a noticeable glossy appearance. Simultaneously it reduces surface friction so combing and styling are easier, which also lowers mechanical breakage during styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlass-like shine without heavy residue\u003c\/li\u003e\n  \u003cli\u003eHydrating agents that smooth cuticle scales\u003c\/li\u003e\n  \u003cli\u003eImproved comb-through with less tugging\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants gentle on color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help frizzy or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the smoothing components in this shampoo help control flyaways and reduce the appearance of frizz by calming the hair surface. For damaged hair, it supports easier detangling and provides protection against combing breakage when used regularly with compatible conditioners.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFrizz control for humidity-prone days\u003c\/li\u003e\n  \u003cli\u003eFormulated to strengthen against combing breakage\u003c\/li\u003e\n  \u003cli\u003ePairs with Platinum Luxe Conditioner for restorative benefits\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-sized amount to wet hair, lather, then rinse and follow with Platinum Luxe Conditioner for optimal smoothness and shine. For heavily textured or very tangled hair, repeat shampoo and detangle in the conditioner step to maximize slip and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eMassage gently into scalp to cleanse and distribute\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with conditioner for best smoothness\u003c\/li\u003e\n  \u003cli\u003eUse regularly to maintain shine and style memory\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for color-treated hair and everyday use?\u003c\/h3\u003e\n\u003cp\u003eKenra Platinum Luxe Shine Shampoo is formulated to be color-safe and gentle enough for frequent use thanks to its sulfate-free surfactants. Regular use helps preserve color vibrancy while maintaining smoothness and shine when used alongside complementary styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to be gentler on color-treated hair\u003c\/li\u003e\n  \u003cli\u003eDaily or frequent use supported by mild cleansing base\u003c\/li\u003e\n  \u003cli\u003eDesigned to enhance style retention and polish\u003c\/li\u003e\n  \u003cli\u003eAvailable in a large salon-size 33.8oz bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kenra Platinum Luxe Shine Shampoo is aimed at anyone seeking smoother, glossier hair — especially those with dull, frizz-prone or color-treated hair who want easier detangling and longer-lasting style. It's a practical choice for salon professionals, busy households, or individuals who prefer a luxe, high-performance cleansing system in a large-value size.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Isostearamide MIPA, Betaine, Phenoxyethanol, Fragrance\/Parfum, Sodium Lauryl Sulfoacetate, Hydroxyacetophenone, Dimethicone Propyl PG Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glyceryl Laurate, Polyquaternium-7, Glycol Distearate, Laureth-4, Sodium Gluconate, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Hydroxycitronellal, Citral, CI 77019 (Mica), CI 77891 (Titanium Dioxide), Iron Oxides (CI 77491), CI 15985 (Yellow 6), Red 4 (CI 14700), CI 42090 (Blue 1), CI 77480 (Gold)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kenra Platinum Luxe Shine Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo is sulfate-free and formulated to be color-safe when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as often as needed; follow with the Platinum Luxe Conditioner for best smoothness and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":49623764926602,"sku":"B0GNZD9NH4","price":175.34,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kenra-platinum-front-packaging_bdba2c20-7c4d-4d86-aad8-004affb12386.jpg?v=1782879480","url":"https:\/\/auviraskincare.com\/products\/kenra-platinum-luxe-shine-shampoo-33-8oz-sulfate-free-color-safe-smoothing-shampoo","provider":"Auvira Beauty","version":"1.0","type":"link"}