{"product_id":"kenra-platinum-deluxe-defense-shampoo-8-5-oz-sulfate-free-strengthening-breakage-prevention-color-protecting","title":"Kenra Platinum Deluxe Defense Shampoo — 8.5 oz Sulfate‑Free Strengthening, Breakage Prevention \u0026 Color Protecting","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Deluxe Defense Shampoo is a sulfate‑free daily cleanser that strengthens hair, helps prevent breakage, preserves color vibrancy, and boosts shine while supporting long‑lasting style memory.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional formula from Kenra combines protective ingredients designed to defend weakened or color‑treated hair from the stresses of brushing, heat styling, and daily wear. Lightweight and scalp‑microbiome friendly, the shampoo cleans without stripping moisture and is paired with matching conditioner to extend the visible life of color and restore manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage during brushing and styling?\u003c\/h3\u003e\n\u003cp\u003eThe Platinum Deluxe Defense system targets fragile hair fibers to improve tensile strength and reduce combing breakage. In lab comparisons, the formula delivered substantial reduction in breakage versus untreated damaged hair while smoothing cuticle irregularities to resist snapping during styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to reinforce weakened strands and improve elasticity\u003c\/li\u003e\n  \u003cli\u003eReduces combing breakage by up to 91% compared to damaged untreated hair*\u003c\/li\u003e\n  \u003cli\u003eSulfate‑free cleansing that preserves strand moisture and minimizes abrasion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color and keep hair looking vibrant?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is engineered to lock in color pigments and protect against premature fading from washing and heat. Independent testing shows strong retention of shade intensity over multiple washes, helping color last longer between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintains up to 82% color vibrancy after 20 washes in controlled tests\u003c\/li\u003e\n  \u003cli\u003eGently removes buildup without stripping dye molecules\u003c\/li\u003e\n  \u003cli\u003ePairs with conditioner to seal the cuticle and reduce color leaching\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it perform with heat tools and styling routines?\u003c\/h3\u003e\n\u003cp\u003eThe formula is optimized for heat protection by strengthening hair and improving style memory so blowouts, curls, and straightening stay in place longer. While not a replacement for a dedicated heat protectant spray, it reduces the vulnerability of hair during thermal styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnhances style retention so shapes hold with less effort\u003c\/li\u003e\n  \u003cli\u003eHelps minimize heat‑related damage when used as part of a styling routine\u003c\/li\u003e\n  \u003cli\u003eImproves shine for smoother, more polished results after styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the shampoo suitable for my scalp and everyday use?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be scalp‑microbiome friendly, this shampoo can be used daily without upsetting scalp balance for most people. The gentle cleansing base removes oil and impurities while delivering hydration to prevent tightness or buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate‑free formula that maintains natural moisture levels\u003c\/li\u003e\n  \u003cli\u003eSafe for all hair types, including color‑treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eLightweight lather rinses clean and leaves hair soft and manageable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Kenra Platinum Deluxe Defense Shampoo is aimed at anyone who wants to protect weakened, color‑treated, or heat‑styled hair: salon clients looking to extend color life, people who frequently use thermal tools, and those seeking a gentler daily cleanser that reduces breakage and enhances shine. For best results, use alongside the matching Kenra Platinum Deluxe Defense Conditioner as part of a regular care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance\/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kenra Platinum Deluxe Defense Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate‑free and formulated to help preserve color vibrancy and reduce fading over repeated washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, scalp‑microbiome friendly formula is suitable for daily use on most hair types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":49631391678602,"sku":"B0GNY9L95V","price":97.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kenra-platinum-deluxe-defense-shampoo-front-bottle.jpg?v=1782945272","url":"https:\/\/auviraskincare.com\/products\/kenra-platinum-deluxe-defense-shampoo-8-5-oz-sulfate-free-strengthening-breakage-prevention-color-protecting","provider":"Auvira Beauty","version":"1.0","type":"link"}