{"product_id":"kenra-platinum-deluxe-defense-shampoo-33-8-oz-sulfate-free-strengthening-breakage-prevention-color-protecting","title":"Kenra Platinum Deluxe Defense Shampoo 33.8 oz — Sulfate-Free Strengthening, Breakage Prevention \u0026 Color Protecting","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Deluxe Defense Shampoo is a sulfate-free daily cleanser that strengthens hair, defends against heat and styling damage, and helps preserve color and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated for salon-quality maintenance at home, this large 33.8 oz formula combines gentle cleansing with protective technology to reduce breakage and maintain vibrancy. It’s formulated for all hair types and works as part of a paired routine to lock in moisture, extend style memory, and help hair feel smoother and more resilient after repeated styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage during styling?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets weakened strands and shields them from mechanical stress caused by brushing, heat tools, and daily manipulation. When used regularly it significantly lowers combing-related breakage versus untreated damaged hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFortifies hair fibers to resist snapping during brushing\u003c\/li\u003e\n  \u003cli\u003eForms a protective coating that reduces stress from heat styling\u003c\/li\u003e\n  \u003cli\u003eImproves manageability so less force is needed when detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help keep my color looking fresh?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is designed to preserve color pigments so dyed hair retains its tone and brilliance through multiple washes. It minimizes color fade while cleaning, helping professional and at-home color last longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-protective ingredients reduce pigment loss over repeat washes\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base helps prevent harsh stripping of color molecules\u003c\/li\u003e\n  \u003cli\u003eKeeps hair surface smooth for better light reflection and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for frequent use and sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated to be gentle enough for daily use and is described as microbiome-friendly, which supports a balanced scalp environment while still delivering deep-cleansing performance. It avoids harsh sulfates that can dry scalp and hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing suitable for regular routines\u003c\/li\u003e\n  \u003cli\u003eMaintains scalp balance to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eWorks with conditioner to replenish moisture and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will this shampoo affect my finished style?\u003c\/h3\u003e\n\u003cp\u003eBeyond cleansing, the shampoo enhances style memory so blowouts and set styles hold their shape longer. It also boosts shine and smoothness to make styling easier and results more polished.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves hold and definition for longer-lasting styles\u003c\/li\u003e\n  \u003cli\u003eLocks in moisture to reduce frizz and static\u003c\/li\u003e\n  \u003cli\u003eDelivers added shine for a salon-finished look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Kenra Platinum Deluxe Defense Shampoo is suited to anyone who colors, heat-styles, or frequently brushes their hair and wants a robust, everyday cleanser that protects and strengthens. It’s ideal for people seeking a sulfate-free formula in a large supply size—salons, busy households, and regular styling enthusiasts will appreciate the protective benefits and color-preserving performance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance\/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free, microbiome-friendly formula is gentle enough for daily use and helps protect hair from regular styling stress.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed to preserve color vibrancy through multiple washes and minimize pigment fade.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":49623758405770,"sku":"B0GNCVMDGD","price":152.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kenra-platinum-front-packaging.jpg?v=1782879328","url":"https:\/\/auviraskincare.com\/products\/kenra-platinum-deluxe-defense-shampoo-33-8-oz-sulfate-free-strengthening-breakage-prevention-color-protecting","provider":"Auvira Beauty","version":"1.0","type":"link"}