{"product_id":"kativa-brazilian-keratin-express-straightening-kit-formaldehyde-free-vegan-system-for-intensive-frizz-reduction-up-to-12-weeks","title":"KATIVA Brazilian Keratin Express Straightening Kit — Formaldehyde-Free Vegan System for Intensive Frizz Reduction, Up to 12 Weeks","description":"\u003cp\u003e\u003cstrong\u003eKATIVA Brazilian Keratin Express Straightening Kit is a formaldehyde-free, vegan at-home system designed to reduce frizz and deliver smoother, shinier hair for up to 12 weeks when used with proper heat activation.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis complete kit pairs concentrated plant-based keratin with nourishing oils to tame coarse, textured or unruly hair without animal ingredients or added formaldehyde. It includes a clarifying shampoo, the concentrated smoothing treatment, a conditioning formula and a heat-protectant serum so you can follow a single, salon-inspired routine at home. Results depend on hair type and how closely the application and heat steps are followed.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this kit help control frizz and shape hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines a double dose of vegetal keratin with argan oil and shea butter to smooth the hair shaft and reduce surface irregularities that cause frizz. Heat activation when flat-ironing helps the treatment set, improving manageability and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDouble vegetal keratin reinforces hair structure and supports smoother alignment.\u003c\/li\u003e\n  \u003cli\u003eArgan oil and shea butter provide moisture, reducing puffiness and roughness.\u003c\/li\u003e\n  \u003cli\u003eHeat-activated sealing creates longer-lasting straight appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this kit suitable for thick or resistant hair?\u003c\/h3\u003e\n\u003cp\u003eThe concentrated smoothing treatment is formulated to deliver more pronounced straightening effects than lightweight serums, targeting coarser, highly textured hair. The kit’s step-by-step system clarifies, treats, conditions and protects so stronger results are achievable at home.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClarifying shampoo removes buildup so the treatment penetrates evenly.\u003c\/li\u003e\n  \u003cli\u003eHigh-dose vegetal keratin helps resist curl rebound and reduce volume.\u003c\/li\u003e\n  \u003cli\u003eHeat-protectant serum guards hair during the flat‑ironing step required for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long do results last and what affects duration?\u003c\/h3\u003e\n\u003cp\u003eWhen applied correctly and sealed with heat, many users see smoother, straighter-looking hair for up to 12 weeks. Longevity varies with natural hair texture, how often you wash, exposure to humidity and whether you use sulfate-free maintenance products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProper flat-iron technique during application is essential for maximum duration.\u003c\/li\u003e\n  \u003cli\u003eAvoiding strong sulfates in aftercare helps preserve the treatment longer.\u003c\/li\u003e\n  \u003cli\u003eHigh humidity, frequent swimming or daily washing can shorten longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the kit safely at home?\u003c\/h3\u003e\n\u003cp\u003eFollow the included step-by-step directions: start with the clarifying shampoo, apply the smoothing treatment section-by-section, rinse as instructed, condition, then blow-dry and flat-iron at the recommended temperature. Use the heat-protectant serum before final styling to minimize thermal stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePerform a strand and allergy patch test before full application.\u003c\/li\u003e\n  \u003cli\u003eUse a professional-grade flat iron and follow temperature guidance for your hair type.\u003c\/li\u003e\n  \u003cli\u003eWork in small sections to ensure even application and sealing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KATIVA Brazilian Keratin Express is designed for people with coarse, frizz-prone, very textured or resistant hair who want a stronger at-home straightening result without formaldehyde or animal-derived ingredients. It also suits anyone seeking a complete, salon-style kit that includes clarifying, treatment, conditioning and heat-protection steps. If you have chemically damaged or highly delicate hair, consult a professional before use and always follow safety instructions included with the kit.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGlyoxylic acid based straightening complex\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is KATIVA Brazilian Keratin Express formaldehyde free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is developed without added formaldehyde and uses plant-based keratin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long before I can wash my hair after treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Follow the included instructions; typically avoid washing for 48–72 hours to let results set.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":49631415795850,"sku":"B0GGC2N9KX","price":90.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/kativa-kit-front-packaging_c97d652b-a923-4273-a2df-10d920156a3e.jpg?v=1782945854","url":"https:\/\/auviraskincare.com\/products\/kativa-brazilian-keratin-express-straightening-kit-formaldehyde-free-vegan-system-for-intensive-frizz-reduction-up-to-12-weeks","provider":"Auvira Beauty","version":"1.0","type":"link"}