{"product_id":"just-nutritive-purple-toning-shampoo-for-blonde-gray-hair-8-oz-sulfate-free-neutralizes-brassiness","title":"Just Nutritive Purple Toning Shampoo for Blonde \u0026 Gray Hair, 8 oz — Sulfate-Free, Neutralizes Brassiness","description":"\u003cb\u003eJust Nutritive Purple Toning Shampoo neutralizes brassiness and refreshes blonde, gray, white, silver, and bleached hair with nourishing violet pigments and gentle, sulfate- and paraben-free care.\u003c\/b\u003e\n\n\u003cp\u003eDesigned to balance unwanted yellow and orange undertones, this 8 oz purple shampoo combines blueberry and blackberry extracts with natural violet pigments to tone and hydrate hair without harsh chemicals. Use it as a corrective booster in your routine to restore cooler, clearer color while protecting strand softness and scalp comfort.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove yellow and brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits fine violet pigments that counteract warm yellow and orange hues, creating a visually cooler shade. Rather than lifting color aggressively, it neutralizes brassiness while adding conditioning agents so hair remains soft and manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural violet pigments target yellow\/orange undertones\u003c\/li\u003e\n  \u003cli\u003eGentle pigment deposition rather than permanent dyeing\u003c\/li\u003e\n  \u003cli\u003eHydrating extracts help preserve shine and elasticity\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed to maintain tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on natural gray, silver, and white hair?\u003c\/h3\u003e\n\u003cp\u003eYes — gray, silver, and white hair often oxidize or trap airborne deposits that create a yellow cast; this shampoo refreshes those tones without stripping the hair. Its lightweight formula helps remove buildup and restore a cooler, more even appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for porous, oxidized gray and silver strands\u003c\/li\u003e\n  \u003cli\u003eRemoves environmental discoloration like minerals and smoke\u003c\/li\u003e\n  \u003cli\u003eGentle enough for regular use on delicate gray hair\u003c\/li\u003e\n  \u003cli\u003eImproves overall clarity and brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I include this shampoo in my routine with other products?\u003c\/h3\u003e\n\u003cp\u003eSwap this toning shampoo in place of your regular cleanser one to two times per week, or alternate every few washes based on how brassy your hair becomes. It pairs well with moisturizing conditioners and can be used alongside Just Nutritive’s other shampoos to customize upkeep.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly for maintenance\u003c\/li\u003e\n  \u003cli\u003eApply to wet hair, lather, leave briefly for enhanced toning\u003c\/li\u003e\n  \u003cli\u003eCombine with a hydrating conditioner after rinsing\u003c\/li\u003e\n  \u003cli\u003eWorks with other Just Nutritive shampoos as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product damage color-treated or bleached hair?\u003c\/h3\u003e\n\u003cp\u003eNo — this is not a dye or aggressive lightener; it is a color-correcting shampoo that lays down violet pigments and supports hair health. The formulation avoids sulfates and parabens, helping protect treated hair from additional drying or stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNot a permanent dye—safe for highlighted and bleached hair\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free to reduce processing stress\u003c\/li\u003e\n  \u003cli\u003eContains fruit extracts for added moisture and resilience\u003c\/li\u003e\n  \u003cli\u003eRecommended frequency depends on porosity and brassiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Anyone seeking to eliminate yellowing and brassy hues from blonde, bleached, gray, silver, or white hair while maintaining softness and scalp comfort will benefit from this product. It’s especially helpful for people exposed to hard water, pollution, or frequent color services who want a simple, one-step toning boost that complements their existing hair-care regimen.\u003c\/p\u003e\n\n\u003cp\u003eHow to get the best results: clarify hair occasionally to remove heavy buildup, apply the purple shampoo to evenly wet hair, leave it on for the time that matches your desired intensity, then rinse and follow with a nourishing conditioner. For stubborn discoloration, repeat once or twice, and consider using a light vinegar rinse between sessions to improve pigment adhesion.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil l, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times per week or alternate with your regular shampoo; adjust frequency by how quickly brassiness returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for bleached and color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It deposits violet pigments without aggressive chemicals and is sulfate- and paraben-free to protect treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Just Nutritive","offers":[{"title":"Default Title","offer_id":49631393349770,"sku":"B0DBR7MT7P","price":90.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/just-nutritive-front-label-bottle.jpg?v=1782945349","url":"https:\/\/auviraskincare.com\/products\/just-nutritive-purple-toning-shampoo-for-blonde-gray-hair-8-oz-sulfate-free-neutralizes-brassiness","provider":"Auvira Beauty","version":"1.0","type":"link"}