{"product_id":"joico-purple-shampoo-for-blonde-gray-hair-33-8-fl-oz-tone-neutralizing-strengthening","title":"Joico Purple Shampoo for Blonde \u0026 Gray Hair, 33.8 fl oz — Tone-Neutralizing \u0026 Strengthening","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Balance Purple Shampoo is a violet-toned cleanser that neutralizes unwanted yellow and warm tones in blonde and gray hair while strengthening and protecting color-treated strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-strength shampoo is formulated to preserve cool, icy blondes and silvery grays between salon visits. It combines violet pigments that counteract brassiness with antioxidant-rich green tea extract and UV absorbers to slow tonal fading. At the same time, Joico’s SmartRelease liposome technology delivers restorative ingredients—Rosehip Oil, Arginine, and Keratin—over time to help improve texture, resilience, and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments in the shampoo start neutralizing warm tones immediately on contact, so you should notice cooler-looking highlights after the first wash. Results build with repeated use, especially when paired with the matching conditioner for longer-lasting tone control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant tone correction from violet color-depositing pigments\u003c\/li\u003e\n  \u003cli\u003eVisible improvement after one wash, cumulative effects with continued use\u003c\/li\u003e\n  \u003cli\u003eBest used 1–3 times per week depending on brassiness level\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color and improve hair strength?\u003c\/h3\u003e\n\u003cp\u003eYes—the formula helps defend color vibrancy with green tea extract and UV absorbers that reduce color fade from environmental exposure. SmartRelease Technology steadily dispenses Rosehip Oil, Arginine, and Keratin to support strand repair and increase strength, so hair feels smoother and more resilient over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreen tea extract for antioxidant protection and reduced fading\u003c\/li\u003e\n  \u003cli\u003eUV absorbers to shield color from sun-related discoloration\u003c\/li\u003e\n  \u003cli\u003eTime-release Keratin and Arginine to rebuild and fortify hair fibers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for 1–3 minutes depending on desired toning intensity; rinse thoroughly. Use less frequently if your hair is porous or very light to avoid over-depositing pigment. Follow with a moisturizing conditioner or the Joico Color Balance Purple Conditioner to maintain softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply evenly, and work into the mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave 1–3 minutes for tone control, then rinse well\u003c\/li\u003e\n  \u003cli\u003ePair with the purple conditioner for longer-lasting cool tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for all shades of blonde and gray?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is designed for color-treated and natural cool blonde or gray shades and works best on pale to medium blonde and silver tones. Darker blondes can use it for subtle toning, but very dark or non-blonde hair will see minimal visible effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for platinum, ash, icy, and silver hair tones\u003c\/li\u003e\n  \u003cli\u003eUseful for color-treated and natural gray hair to reduce warmth\u003c\/li\u003e\n  \u003cli\u003eNot intended to lighten hair—meant for neutralizing unwanted tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Joico Color Balance Purple Shampoo is suited to anyone with cool-toned blondes, silver, or gray hair who wants to reduce yellowing and preserve salon color between appointments. It’s a practical pick for clients seeking stronger-feeling hair with improved shine and reduced static, especially those who use heat styling or spend time in the sun. Choose the 33.8 fl oz size if you need a salon-size supply for frequent use or household sharing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Color Balance Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on brassiness; adjust frequency to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo repair damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It supports repair with time-release keratin, arginine, and rosehip oil but is not a replacement for professional treatments.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":49632295059594,"sku":"B08R55FK4K","price":121.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/joico-color-balance-front-packaging.jpg?v=1782957168","url":"https:\/\/auviraskincare.com\/products\/joico-purple-shampoo-for-blonde-gray-hair-33-8-fl-oz-tone-neutralizing-strengthening","provider":"Auvira Beauty","version":"1.0","type":"link"}