{"product_id":"joico-defy-damage-protective-shampoo-for-color-treated-hair-33-8-fl-oz-bond-strengthening-color-protecting-formula","title":"Joico Defy Damage Protective Shampoo for Color-Treated Hair 33.8 fl oz — Bond-Strengthening, Color-Protecting Formula","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a daily bond-strengthening cleanser that helps reduce breakage and protect color while leaving hair soft and shiny.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for color-treated and weakened hair, this sulfate-free-like lathering shampoo combines moringa seed oil and arginine to gently remove dirt, buildup, and impurities without stripping pigment or roughening the cuticle. The result is hair that feels smoother, looks glossier, and performs stronger over time — with measurable improvements seen from the first wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color while cleaning hair?\u003c\/h3\u003e\n\u003cp\u003eJoico Defy Damage is designed to lift oils and residue without aggressive surfactants that fade dye. It cleans the hair fiber but preserves cuticle integrity so color molecules remain locked in longer, maintaining vibrancy between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle lather removes buildup without harsh stripping\u003c\/li\u003e\n  \u003cli\u003eFormulation supports cuticle smoothness to reduce color loss\u003c\/li\u003e\n  \u003cli\u003eHelps maintain over 90% of color vibrancy as reported in clinical use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it strengthen hair and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo includes arginine, an amino acid that supports weakened bonds, and moringa seed oil to nourish the strand surface. Together they improve elasticity and reduce friction, which translates into noticeably stronger hair with less snapping during brushing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets bond integrity to reinforce fragile areas\u003c\/li\u003e\n  \u003cli\u003eClinically shown to reduce breakage up to 80% in test settings\u003c\/li\u003e\n  \u003cli\u003ePromotes smoother, more resilient strands for easier styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will I notice after the first few uses?\u003c\/h3\u003e\n\u003cp\u003eFrom the initial washes you can expect cleaner, softer-feeling hair with enhanced shine and manageability. Continued use helps retain strength and color, so hair looks healthier and more vibrant over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate softening and visible shine after one use\u003c\/li\u003e\n  \u003cli\u003eImproved manageability for detangling and styling\u003c\/li\u003e\n  \u003cli\u003eOngoing use supports up to 5x stronger hair structure over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for daily use and all color types?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is made for frequent cleansing of color-treated hair and works with various color processes, from single-process shades to highlights and balayage. Its gentle cleansing action helps extend salon results without over-drying or dulling tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for regular use on color-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eHelps maintain tone for highlighted, relaxed, and freshly colored hair\u003c\/li\u003e\n  \u003cli\u003eLathers richly to provide a luxurious cleansing experience every time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Defy Damage Protective Shampoo is ideal for anyone with color-treated, chemically processed, or fragile hair seeking to preserve salon color and rebuild strength. If you want a daily cleanser that removes buildup while supporting bond repair and lasting shine, this full-size 33.8 fl oz bottle delivers salon-grade performance at home.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Joico Defy Damage every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for frequent use on color-treated hair, cleansing gently without stripping pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo repair split ends?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It strengthens bonds and reduces breakage but does not physically mend existing split ends; trimming is recommended for splits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":49632374751370,"sku":"B0871KTLB2","price":121.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/joico-defy-damage-front-packaging_bee2978f-1a1c-4691-bed2-7d25b0522a7e.jpg?v=1782958639","url":"https:\/\/auviraskincare.com\/products\/joico-defy-damage-protective-shampoo-for-color-treated-hair-33-8-fl-oz-bond-strengthening-color-protecting-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}