{"product_id":"joico-defy-damage-protective-masque-for-color-treated-hair-5-1-fl-oz-bond-rebuilding-shine-boosting-treatment","title":"Joico Defy Damage Protective Masque for Color-Treated Hair — 5.1 fl oz, Bond-Rebuilding \u0026 Shine-Boosting Treatment","description":"\u003cstrong\u003eJoico Defy Damage Protective Masque is an at-home reconstructing treatment that rebuilds hair bonds, fortifies color, and restores softness after a single use.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for color-treated and weakened hair, this intensive masque combines bond-repair technology with nourishing ingredients like moringa seed oil and arginine to help reduce breakage, improve manageability, and maintain shine. Use weekly or as needed to complement regular salon services and heat styling routines without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice changes in my hair?\u003c\/h3\u003e\n\u003cp\u003eMost users report visible and tactile improvements after the first application: smoother texture, increased shine, and easier detangling. Repeated use builds cumulative strength by supporting the hair’s internal bond structure, so results become more pronounced over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate softening and smoother cuticle appearance\u003c\/li\u003e\n  \u003cli\u003eReduced breakage when combined with gentle styling\u003c\/li\u003e\n  \u003cli\u003eProgressive bond reinforcement with regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it protect color-treated hair without dulling shine?\u003c\/h3\u003e\n\u003cp\u003eJoico Defy Damage balances bond-repairing actives and lightweight emollients so hair retains vibrancy and reflective gloss. The formula replenishes lost moisture and fills structural gaps while avoiding heavy silicones that can mute color over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for color longevity and enhanced shine\u003c\/li\u003e\n  \u003cli\u003eLight texture that won’t leave hair flat or weighed down\u003c\/li\u003e\n  \u003cli\u003eSupports salon color between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat damage types does the masque address and how should I apply it?\u003c\/h3\u003e\n\u003cp\u003eThe masque targets mechanical and chemical stress by rebuilding weakened bonds and restoring elasticity. Apply to clean, towel-dried hair from mid-lengths to ends, leave on for the suggested time, then rinse thoroughly for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps repair mechanical damage from brushing and heat\u003c\/li\u003e\n  \u003cli\u003eReinforces strands compromised by coloring or chemical services\u003c\/li\u003e\n  \u003cli\u003eApplication: distribute evenly, wait, and rinse for optimal absorption\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this fit into a regular styling routine?\u003c\/h3\u003e\n\u003cp\u003eYes — the masque is designed as an at-home professional treatment that complements daily shampoos and conditioners. Use it weekly or whenever hair feels brittle or dull; follow with your preferred leave-in or heat-protectant if styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePerfect as a weekly restorative step in your routine\u003c\/li\u003e\n  \u003cli\u003ePairs well with leave-in protectants before heat styling\u003c\/li\u003e\n  \u003cli\u003eSafe to use alongside color-safe shampoos and conditioners\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Masque is ideal for people with color-treated, chemically processed, or heat-stressed hair seeking a compact at-home solution to strengthen strands and preserve color vibrancy. It suits anyone who wants visible softness and reduced breakage without heavy buildup — especially those looking to extend salon results between appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM THOSULFATE, PEG-90M, GLYCERIN, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Defy Damage Masque?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance or more often if hair is severely damaged; follow product timing instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this masque safe for all color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color-treated hair to help preserve shade and add shine without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":49632578797706,"sku":"B07NZVTRR9","price":98.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/joico-defy-damage-front-cap.jpg?v=1782961735","url":"https:\/\/auviraskincare.com\/products\/joico-defy-damage-protective-masque-for-color-treated-hair-5-1-fl-oz-bond-rebuilding-shine-boosting-treatment","provider":"Auvira Beauty","version":"1.0","type":"link"}