{"product_id":"joico-colorful-anti-fade-shampoo-for-color-treated-hair-10-1-fl-oz-sulfate-free-shine-boosting","title":"Joico Colorful Anti-Fade Shampoo for Color-Treated Hair — 10.1 fl oz, Sulfate-Free \u0026 Shine-Boosting","description":"\u003cp\u003e\u003cstrong\u003eJoico Colorful Anti-Fade Shampoo is a sulfate-free cleansing formula that gently removes daily buildup while preserving the vibrancy, shine, and strength of color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for anyone who colors their hair and wants longer-lasting results, this shampoo cleans effectively without stripping dyes or moisture. Infused with camellia oil and pomegranate extract, it helps smooth the hair surface for improved shine and manages breakage by supporting resilient hair. Joico’s formula focuses on keeping color pigments intact while maintaining softness and manageability between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect hair color during routine washes?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids harsh sulfates that can leach color from hair fibers, using gentler cleansing agents that lift dirt and oils without dragging out pigments. Regular use helps slow fading so color stays truer for more washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of SLS and SLES sulfates to reduce pigment loss\u003c\/li\u003e\n  \u003cli\u003eBalanced cleansing removes residue without over-drying\u003c\/li\u003e\n  \u003cli\u003ePomegranate extract helps shield color from dulling environmental factors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help reduce breakage and improve hair strength?\u003c\/h3\u003e\n\u003cp\u003eJoico’s Colorful Anti-Fade system is formulated to reinforce weakened strands, offering improved resistance to combing breakage when paired with the matching conditioner. The blend of nourishing ingredients helps the hair surface lie smoother, which reduces friction and mechanical damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFortifies hair for up to 3X greater resistance to combing breakage versus a non-conditioning shampoo\u003c\/li\u003e\n  \u003cli\u003eCamellia oil adds slip and moisture for easier detangling\u003c\/li\u003e\n  \u003cli\u003eConditioning agents smooth cuticles to minimize breakage during styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it affect shine and manageability for colored hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo’s smoothing components and lightweight oils enhance light reflection across the hair shaft, resulting in noticeable shine without weighing hair down. Improved surface condition also makes styling simpler and helps color-treated hair look polished between color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCamellia oil boosts gloss and helps control frizz\u003c\/li\u003e\n  \u003cli\u003eFormulated to keep hair soft and manageable after cleansing\u003c\/li\u003e\n  \u003cli\u003eWorks with leave-in and styling products to maintain a salon-finished look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico Colorful Anti-Fade Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, lathering gently from roots to ends to lift away grime and product buildup. For optimal color protection and strength benefits, follow with Joico Colorful Conditioner and limit hot tools and excessive sun exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage; rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner for maximum anti-fade and fortifying effects\u003c\/li\u003e\n  \u003cli\u003eUse regularly as part of a color-care routine; reduce frequency of clarifying treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Colorful Anti-Fade Shampoo is ideal for anyone with color-treated hair who wants a gentle, effective cleanser that helps keep dyed hair vivid and shiny. It suits all color types—fashions shades, highlights, balayage, and permanent color—especially for people seeking sulfate-free options and improved resistance to everyday breakage. If you prioritize maintaining salon color, minimizing fading, and improving hair surface condition between color services, this shampoo pairs well with Joico’s Colorful system and other color-care products in your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Colorful Anti-Fade Shampoo safe for all dyed hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for all color-treated hair—permanent, semi, highlights and fashion shades—using gentle cleansers that help preserve pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo contain sulfates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It is free of SLS and SLES sulfates to help reduce color stripping and dryness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":49630640144522,"sku":"B093CWGR8R","price":87.87,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/joico-colorful-front-bottle.jpg?v=1782935524","url":"https:\/\/auviraskincare.com\/products\/joico-colorful-anti-fade-shampoo-for-color-treated-hair-10-1-fl-oz-sulfate-free-shine-boosting","provider":"Auvira Beauty","version":"1.0","type":"link"}