{"product_id":"joico-color-therapy-shampoo-for-color-treated-hair-33-8-oz-keratin-argan-oil-repair","title":"Joico Color Therapy Shampoo for Color-Treated Hair, 33.8 oz — Keratin \u0026 Argan Oil Repair","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Therapy Shampoo is a sulfate-free cleanser formulated with keratin, argan oil, and African manketti to gently clean color-treated hair while helping preserve vibrancy and improve elasticity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo removes dirt, oil, and styling buildup without stripping dye molecules, helping reduce premature fading and restore hair resilience. Its antioxidant-rich blend plus Joico’s SmartRelease technology delivers nourishing ingredients over time to help strengthen strands while improving shine. Use it regularly — especially paired with the K-PAK Color Therapy Conditioner — to maintain a healthy look for color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect hair color during regular washing?\u003c\/h3\u003e\n\n\u003cp\u003eJoico’s formula is designed to be gentle on color while still producing a rich lather that lifts impurities. Ingredients like African manketti oil and argan oil provide antioxidant protection that helps shield pigment from environmental stressors.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulation helps retain over 82% of hair color after 18 washes (when used as directed).\u003c\/li\u003e\n  \u003cli\u003eSulfate-minimizing surfactants clean without aggressively stripping dye molecules.\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich oils help guard color from fading caused by pollution and free radicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat reparative benefits does keratin and SmartRelease technology provide?\u003c\/h3\u003e\n\n\u003cp\u003eKeratin works to replenish protein lost through chemical and heat styling, reducing the appearance of breakage and improving manageability. Joico’s SmartRelease liposome system continuously delivers keratin, arginine, and rosehip oil to help fortify hair between washes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKeratin targets weakened areas to help rebuild strand strength.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease releases restorative actives over time for ongoing care.\u003c\/li\u003e\n  \u003cli\u003eArginine supports fiber resilience, helping hair resist combing breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo add shine and moisture without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe argan oil and African manketti oil provide deep hydration and shine while remaining lightweight enough for color-treated hair. The result is hair that looks glossy and feels soft without a greasy finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eArgan oil supplies essential fatty acids and vitamin E for smooth, reflective hair surfaces.\u003c\/li\u003e\n  \u003cli\u003eAfrican manketti oil delivers antioxidant protection and helps preserve moisture balance.\u003c\/li\u003e\n  \u003cli\u003eBalanced conditioning agents improve slip and detangling without heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico Color Therapy Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount to wet hair, massage to create lather, then rinse thoroughly; repeat if needed for heavy buildup. For optimal color protection and repair, follow with K-PAK Color Therapy Conditioner and limit washing frequency to preserve pigment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMassage into scalp and lengths to remove impurities and distribute actives evenly.\u003c\/li\u003e\n  \u003cli\u003ePair with K-PAK Color Therapy Conditioner to reduce combing breakage and boost softness.\u003c\/li\u003e\n  \u003cli\u003eUse lukewarm water and air-dry or use heat protectant when styling to extend color life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Color Therapy Shampoo is suited for anyone with color-treated or chemically processed hair who wants to maintain shade intensity, increase shine, and improve hair strength. It works well for salon-colored, at-home dyed, highlighted, or color-corrected hair types that need gentle cleansing plus reparative support. Ideal for users seeking a professional-strength product to protect color and restore resilience without heavy build-up.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/aqua\/eau, stearyl alcohol,Behenyl alcohol, propylene glycol, behentrimoniumChloride, sorbitol, hydrogenated castor oil\/sebacic acid Copolymer, ethylhexyl palmitate, pentapeptide-29 cysteinamide,Pentapeptide-30 cysteinamide, tetrapeptide-28Argininamide, tetrapeptide-29 argininamide, keratin,Hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzedKeratin, hydrolyzed keratin pg-propyl methylsilanediol, Aleurites moluccana seed oil, schinziophyton rautaneniiKernel oil, psidium guajava fruit extract, aloe barbadensisLeaf juice, oenothera biennis (evening primrose) oil,Tocopheryl acetate, hyaluronic acid, glycolipids, silicone Quaternium-16, isopropyl alcohol, cetyl ethylhexanoate,Bis-isobutyl peg\/ppg-20\/35\/amodimethicone copolymer,Polysorbate 80, undeceth-11, disodium edta, butyloctanol,Butylene glycol, undeceth-5, peg-90m, iodopropynylButylcarbamate, peg-4 laurate,Polyquaternium-55, glycerin, arginine hcl,Polysilicone-19, dipropylene glycol, thiocticAcid, butyl methoxydibenzoylmethane,Allantoin, sodium ascorbyl phosphate,Dmdm hydantoin, citric acid, sodiumHydroxide, butylphenyl methylpropional, Fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula gently cleanses while helping preserve dye vibrancy with antioxidant oils and gentle surfactants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is possible, but washing less often preserves color longer; pair with the K-PAK Color Therapy Conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":49632545013898,"sku":"B08DL6Z12N","price":121.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/joico-color-therapy-shampoo-front-packaging.jpg?v=1782961172","url":"https:\/\/auviraskincare.com\/products\/joico-color-therapy-shampoo-for-color-treated-hair-33-8-oz-keratin-argan-oil-repair","provider":"Auvira Beauty","version":"1.0","type":"link"}