{"product_id":"joico-color-balance-purple-shampoo-for-cool-blonde-gray-hair-10-1-fl-oz-neutralizes-brassy-yellow-tones-adds-shine","title":"Joico Color Balance Purple Shampoo for Cool Blonde \u0026 Gray Hair — 10.1 fl oz, Neutralizes Brassy Yellow Tones \u0026 Adds Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Balance Purple Shampoo is a violet-toned cleansing formula that neutralizes yellow and warm brassy tones in blonde, silver, and gray hair while delivering shine and protection.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your color-treated blonde or gray hair is drifting toward unwanted warmth, this shampoo is formulated to restore coolness and preserve vibrancy. The violet pigments counteract yellow tones on contact, while gentle surfactants cleanse without stripping. Joico combines antioxidant-rich green tea extract, UV absorbers, and its SmartRelease Technology to help maintain tone and deliver conditioning actives over time for smoother, more manageable strands.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments in the shampoo attach to warm-toned areas of the hair shaft and begin neutralizing yellowing from the first lather. Results are immediate for many users, with progressive color-correcting effects when used regularly. For sustained coolness, use as directed and alternate with your regular shampoo to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant tone neutralization during the first wash\u003c\/li\u003e\n  \u003cli\u003eNoticeable upkeep of cooler tones across multiple washes\u003c\/li\u003e\n  \u003cli\u003eRecommended use frequency varies by porosity and desired result\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Joico Color Balance Purple Shampoo damage my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated to clean gently while protecting color, not stripping it away. It includes UV absorbers and antioxidants to help reduce fading and SmartRelease Technology to intermittently deliver conditioning ingredients like rosehip oil, arginine, and keratin. The result is a balance between color correction and hair reinforcement rather than aggressive color removal.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing agents preserve dye longevity\u003c\/li\u003e\n  \u003cli\u003eUV absorbers and green tea reduce environmental fading\u003c\/li\u003e\n  \u003cli\u003eSmartRelease liposomes supply strengthening actives over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for the best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a small amount, and massage from roots to ends until you produce a rich lather, then rinse. For stronger toning, leave the formula on for a short period before rinsing—start with a brief pause the first time to judge intensity. Follow with a conditioner to seal the cuticle and boost smoothness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, lather, rinse; repeat if needed for deeper toning\u003c\/li\u003e\n  \u003cli\u003eAdjust contact time to control pigment intensity safely\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner for manageability and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits does the SmartRelease Technology deliver?\u003c\/h3\u003e\n\u003cp\u003eSmartRelease Technology uses a liposome delivery system to gradually release nutrient-rich ingredients that support hair structure and surface health. Ingredients like rosehip oil add moisture and shine, while keratin and arginine help rebuild and strengthen fibers weakened by color processes. This continuous release helps hair look healthier between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTimed release of rosehip oil for improved gloss and feel\u003c\/li\u003e\n  \u003cli\u003eKeratin and arginine support structural strength and resilience\u003c\/li\u003e\n  \u003cli\u003eHelps reduce static and flyaways for smoother styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Color Balance Purple Shampoo is built for people with cold-toned blondes, platinum, silver, or gray hair who want to neutralize yellowing while protecting color-treated strands. It suits those who prefer a salon-grade color-maintenance product that balances toning power with conditioning and UV protection. If you frequently use heat styling, color treatments, or spend time in the sun, this formula helps keep cool tones crisp and hair feeling more resilient.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Color Balance Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–3 times weekly depending on how warm your tones are and your hair’s porosity. Adjust contact time to control pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated and highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to neutralize yellow tones while protecting color with UV absorbers and conditioning ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":49629933404298,"sku":"B08L8D93QB","price":89.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/joico-color-balance-front-bottle.jpg?v=1782931500","url":"https:\/\/auviraskincare.com\/products\/joico-color-balance-purple-shampoo-for-cool-blonde-gray-hair-10-1-fl-oz-neutralizes-brassy-yellow-tones-adds-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}