{"product_id":"joico-blonde-life-violet-shampoo-for-blonde-hair-10-1-fl-oz-sulfate-free-toner-with-monoi-tamanu-oils","title":"Joico Blonde Life Violet Shampoo for Blonde Hair — 10.1 fl oz, Sulfate-Free Toner with Monoi \u0026 Tamanu Oils","description":"\u003cstrong\u003eJoico Blonde Life Violet Shampoo is a violet-toned cleansing formula that neutralizes brassy yellow tones while boosting shine for cool, bright blonde hair.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated for color-treated and naturally light hair, this sulfate-free violet shampoo uses purple pigments to counteract warm, unwanted brassiness and help maintain a cool blonde finish between salon visits. Enriched with Monoi and Tamanu oils, it cleanses without stripping, leaving hair softer and visibly shinier after use. The shampoo produces a rich lather that distributes pigment evenly so toning is efficient and controllable.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003ePurple pigments in the formula deposit cool-violet color on the hair surface to neutralize warm yellow and orange tones. Regular use fades brassiness while preserving the underlying blonde shade, so color looks fresher longer without overprocessing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet colorants counteract yellow\/orange undertones\u003c\/li\u003e\n  \u003cli\u003eEven pigment distribution via rich lather\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing prevents over-drying during toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage or dry out my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo omits SLS\/SLES sulfates to reduce harsh stripping of color and natural oils. Conditioning Monoi and Tamanu oils help maintain softness and shine, so hair feels smoother after cleansing and stays manageable between treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to protect color integrity\u003c\/li\u003e\n  \u003cli\u003eMonoi and Tamanu oils add moisture and gloss\u003c\/li\u003e\n  \u003cli\u003eFormulated for frequent use without excessive drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Joico Blonde Life Violet Shampoo?\u003c\/h3\u003e\n\u003cp\u003eUse frequency depends on hair porosity and how quickly brassiness appears; many users shampoo once or twice weekly for toning, alternating with a regular or hydrating cleanser. Shorter contact times reduce pigment deposit, while longer leave-ins intensify toning for stubborn warmth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOnce to twice weekly for maintenance toning\u003c\/li\u003e\n  \u003cli\u003eShort rinse for mild toning, 1–3 minutes for stronger effect\u003c\/li\u003e\n  \u003cli\u003eAlternate with a non-toning shampoo for balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling results can I expect after using this product?\u003c\/h3\u003e\n\u003cp\u003eBeyond neutralizing unwanted warmth, the formula helps deliver glossier-looking hair with improved manageability and reduced frizz. It’s intended to preserve salon color and refresh cool-toned finishes without leaving a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCooler, brighter blonde tones with regular use\u003c\/li\u003e\n  \u003cli\u003eEnhanced shine and smoother texture from conditioning oils\u003c\/li\u003e\n  \u003cli\u003eLightweight feel suitable for daily styling routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Blonde Life Violet Shampoo is suited for anyone with lightened, highlighted, balayage, or naturally blonde hair who wants to neutralize yellow or brassy tones and maintain a cool, luminous finish between salon visits. It’s also a good choice for those seeking a sulfate-free cleansing option that adds shine and softness without heavy buildup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMonoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS\/INGREDIÉNTS\/INGREDIENTES: Water\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Blonde Life Violet Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free of SLS and SLES sulfates to help protect color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on to neutralize brassiness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave for 1–3 minutes for mild toning; up to 5 minutes for stronger brass removal, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":49625755418762,"sku":"B07XGD3V4W","price":93.01,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/joico-blonde-life-front-packaging_177447ee-9a8d-4fab-a919-5a148c190c00.jpg?v=1782900139","url":"https:\/\/auviraskincare.com\/products\/joico-blonde-life-violet-shampoo-for-blonde-hair-10-1-fl-oz-sulfate-free-toner-with-monoi-tamanu-oils","provider":"Auvira Beauty","version":"1.0","type":"link"}