{"product_id":"joico-blonde-life-violet-shampoo-33-8-oz-sulfate-free-toner-for-cool-bright-blonde-hair","title":"Joico Blonde Life Violet Shampoo 33.8 oz — Sulfate-Free Toner for Cool, Bright Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Violet Shampoo is a violet-tinted, sulfate-free cleansing formula that neutralizes brassy yellow tones while enhancing shine for cool, bright blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your blonde looks warmer than you want or has developed yellowy brass between color appointments, this shampoo is formulated to help restore a crisp, cool blonde appearance. Infused with violet pigments to counteract unwanted warm tones, it also contains conditioning oils to leave hair feeling soft rather than stripped. The large 33.8 fl oz size is suited for at-home maintenance or salon stations, and the sulfate-free base helps preserve color without harsh detergents.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize brass and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe product uses violet color-correcting pigments that deposit temporary cool tones to visually cancel out orange and yellow hues. With regular use, those pigments maintain a neutral-to-cool blonde between professional toning services. The effect is cosmetic and washes out gradually with subsequent shampoos.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eViolet pigments specifically formulated for blonde hair\u003c\/li\u003e\n\u003cli\u003eVisible tone correction after one to a few uses\u003c\/li\u003e\n\u003cli\u003eGradual pigment fade over multiple washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or ruin my color?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is free of sodium lauryl and sodium laureth sulfates, which makes it gentler on color-treated strands than many traditional cleansers. It includes Monoi and Tamanu oils to add softness and manageability so hair doesn't feel brittle. For best results, pair with a moisturizing conditioner or the matching Blonde Life treatment to maintain vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free formula to help protect color longevity\u003c\/li\u003e\n\u003cli\u003eBotanical oils for moisture and smoother texture\u003c\/li\u003e\n\u003cli\u003eWorks as part of a color-care routine, not a permanent toner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this violet shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how quickly your hair develops warm tones and how much pigment you want to maintain. Many users alternate it with a regular gentle shampoo—once or twice weekly—to control brass without over-depositing violet. If your strands are fragile or porous, reduce frequency to avoid slight temporary buildup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1–2 uses per week for routine brass control\u003c\/li\u003e\n\u003cli\u003eAlternate with a regular shampoo to avoid excess pigment\u003c\/li\u003e\n\u003cli\u003eAdjust based on hair porosity and color intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat immediate cosmetic benefits will I see?\u003c\/h3\u003e\n\u003cp\u003eExpect a cooler, brighter blonde tone and enhanced surface shine after use. The violet pigments minimize yellowing while the conditioning oils contribute slip for easier detangling and a smoother finish. Results are visible straight away and improve with consistent application.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCools warm tones for a cleaner blonde look\u003c\/li\u003e\n\u003cli\u003eImproved shine and softer feel from Monoi and Tamanu oils\u003c\/li\u003e\n\u003cli\u003eLarge bottle size suitable for frequent home use or salon backbar\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Blonde Life Violet Shampoo is suited for anyone with lightened, highlighted, balayage, or natural blonde hair who wants to reduce brassiness and refresh cool tones at home. It’s also a practical option for colorists, stylists, and households that prefer a sulfate-free color-care option in a salon-sized bottle. Avoid daily overuse on highly porous or damaged hair—tailor frequency to your hair’s needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS\/INGREDIÉNTS\/INGREDIENTES: Water\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Limonene, Geraniol, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Blonde Life Violet Shampoo safe for color-treated blondes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s sulfate-free and formulated to gently tone brassy blonde hair without harsh SLS\/SLES detergents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use violet shampoo to remove brass?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with once or twice weekly, alternating with a regular cleanser; adjust frequency based on tone results and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":49620585382026,"sku":"B07XQH77JM","price":124.91,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/joico-blonde-life-violet-shampoo-front-bottle.jpg?v=1782842691","url":"https:\/\/auviraskincare.com\/products\/joico-blonde-life-violet-shampoo-33-8-oz-sulfate-free-toner-for-cool-bright-blonde-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}