{"product_id":"j-beverly-hills-blue-rescue-colour-repair-shampoo-12-oz-sulfate-free-color-safe-repair-shine","title":"J Beverly Hills Blue Rescue Colour Repair Shampoo 12 oz — Sulfate-Free, Color-Safe Repair \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eJ Beverly Hills Blue Rescue Colour Repair Shampoo is a color-safe, salon-grade cleanser that rebuilds weakened hair fibers while boosting shine and softness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for color-treated and damaged hair, this 12-ounce shampoo pairs blueberry, honey, coconut derivatives, and silk amino acids to help smooth cuticles and improve manageability without sulfates. It targets breakage and fading by gently lifting impurities while depositing ingredients that support stronger, glossier strands. Use alone for a quick refresh or as the first step in the Blue Rescue system, finishing with the matching conditioner for full benefit.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color and reduce fading?\u003c\/h3\u003e\n\u003cp\u003eThe formula is free of harsh sulfates and uses gentle surfactants that clean without stripping dye molecules. Antioxidant-rich blueberry extracts and honey help preserve vibrancy while smoothing the hair surface to reflect light better. Regular use helps maintain salon color between appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactant system minimizes pigment loss\u003c\/li\u003e\n  \u003cli\u003eBlueberry extract provides antioxidant support\u003c\/li\u003e\n  \u003cli\u003eSmoothing agents reduce surface roughness that dulls color\u003c\/li\u003e\n  \u003cli\u003eSulfate-free to limit aggressive fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat repair and strengthening benefits can I expect?\u003c\/h3\u003e\n\u003cp\u003eSilk amino acids and coconut-derived ingredients penetrate the hair shaft to improve elasticity and reinforce weak spots. The blend helps decrease breakage from brushing and styling, leaving hair that feels more resilient and less prone to split ends. It’s designed to work over time for cumulative strengthening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilk amino acids support internal protein structure\u003c\/li\u003e\n  \u003cli\u003eCoconut derivatives add hydration and pliability\u003c\/li\u003e\n  \u003cli\u003eFormulation targets breakage and fiber weakness\u003c\/li\u003e\n  \u003cli\u003eRegular use improves manageability and reduces snap-off\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Blue Rescue Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to thoroughly wet hair and massage into a rich lather, concentrating on the scalp and mid-lengths where product and oil build-up occur. Rinse and repeat if needed, then follow with Blue Rescue Conditioner to seal the cuticle and lock in moisture. For colored hair, use 2–3 times weekly or as your stylist recommends to balance cleansing and color maintenance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eMassage to activate the creamy foam\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat for extra cleansing\u003c\/li\u003e\n  \u003cli\u003eFollow with Rescue Conditioner for best shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? J Beverly Hills Blue Rescue Colour Repair Shampoo is ideal for anyone with chemically treated, color-treated, or mechanically damaged hair who wants a salon-quality, sulfate-free cleanser that improves shine and strengthens strands. It suits people seeking to protect color between salon visits and anyone wanting a milder daily wash that helps repair breakage without weighing hair down.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Blue Rescue Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated sulfate-free and gentle to help preserve hair color while cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly for color protection, or daily if you prefer a mild, sulfate-free cleanser.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"J Beverly Hills","offers":[{"title":"Default Title","offer_id":49621507670154,"sku":"B001KY3KBG","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/j-beverly-hills-blue-rescue-front-packaging.jpg?v=1782856449","url":"https:\/\/auviraskincare.com\/products\/j-beverly-hills-blue-rescue-colour-repair-shampoo-12-oz-sulfate-free-color-safe-repair-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}