{"product_id":"j-beverly-hills-blue-fragile-color-preserve-shampoo-12-oz-sulfate-free-brightening-cleanser","title":"J Beverly Hills Blue Fragile Color Preserve Shampoo, 12 oz — Sulfate-Free Brightening Cleanser","description":"\u003cp\u003e\u003cstrong\u003eJ Beverly Hills Blue Fragile Colour Preserve Shampoo is a salon-grade, color-safe cleanser formulated with chamomile, nettle and sage extracts to gently brighten and protect dyed hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight shampoo is designed for color-treated and chemically processed hair, combining plant-derived extracts and a sulfate-free formula to refresh vibrancy without stripping pigments. It uses chamomile to enhance natural highlights, nettle to support hair manageability, and sage oil for a brighter, healthy-looking finish. Free from harsh sulfates, this formula aims to cleanse hair gently while maintaining color longevity and softness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help preserve hair color?\u003c\/h3\u003e\n\u003cp\u003eFragile Colour Preserve Shampoo cleanses without aggressive surfactants that can fade dye, leaving pigments in place while removing residue that dulls shine. Regular use helps sustain the intensity of salon color between appointments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free base reduces color-stripping suds.\u003c\/li\u003e\n\u003cli\u003eChamomile extract lifts and enhances warm tones.\u003c\/li\u003e\n\u003cli\u003eSage oil brightens and adds reflective luster.\u003c\/li\u003e\n\u003cli\u003eGentle foam rinses away buildup, not pigment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on chemically treated or fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes—Fragile is formulated specifically for chemically treated strands and fragile textures, offering gentle moisture and protection without weighing hair down. It cleans while respecting weakened cuticles and helps maintain manageability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated for color-treated and chemically processed hair.\u003c\/li\u003e\n\u003cli\u003eMoisturizing actives help reduce tangling and breakage.\u003c\/li\u003e\n\u003cli\u003eLight rinseable formula avoids heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect in terms of scent and texture?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo has a salon-style texture that lathers into a soft, creamy foam and rinses clean. Aromatic notes from sage and botanicals provide a fresh, herbal scent without overpowering fragrances.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreamy lather that distributes evenly through the hair.\u003c\/li\u003e\n\u003cli\u003eHerbal scent profile from sage and botanical extracts.\u003c\/li\u003e\n\u003cli\u003eNon-greasy finish that leaves hair touchable and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Fragile to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage until a rich foam forms, then rinse and repeat if desired. For optimal color preservation and added conditioning, follow with Fragile Conditioner from J Beverly Hills.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly before applying shampoo.\u003c\/li\u003e\n\u003cli\u003eMassage into scalp and lengths, rinse well.\u003c\/li\u003e\n\u003cli\u003eRepeat for extra cleansing or follow with Fragile Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: J Beverly Hills Blue Fragile Colour Preserve Shampoo is made for anyone with color-treated, highlighted, or chemically processed hair who wants a gentle, salon-quality cleanser that brightens tones and protects pigments. It suits clients seeking a sulfate-free option that still foams and rinses clean, as well as stylists looking for an accessible salon formula to recommend for at-home care.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Fragile Colour Preserve Shampoo safe for all dyed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated and chemically processed hair and is sulfate-free to minimize fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—its gentle formula is suitable for frequent use, but adjust frequency based on your hair’s moisture and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"J Beverly Hills","offers":[{"title":"Default Title","offer_id":49621466775690,"sku":"B00B5PF2QQ","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/jbeverlyhills-blue-fragile-front-bottle.jpg?v=1782855607","url":"https:\/\/auviraskincare.com\/products\/j-beverly-hills-blue-fragile-color-preserve-shampoo-12-oz-sulfate-free-brightening-cleanser","provider":"Auvira Beauty","version":"1.0","type":"link"}