{"product_id":"its-a-10-haircare-miracle-shampoo-plus-keratin-33-8-oz-sulfate-free-strengthening-moisture","title":"It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 oz Sulfate-Free Strengthening Moisture","description":"\u003cp\u003e\u003cstrong\u003eIt's A 10 Miracle Shampoo Plus Keratin is a sulfate-free daily cleanser that adds moisture and keratin proteins to help strengthen wet hair while it’s most vulnerable.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis formula combines gentle surfactants with keratin protein and moisture-binding ingredients to cleanse without stripping natural oils. Designed for use on damp hair, it aims to reduce breakage during washing and styling by delivering hydration and protein where strands need it most. The 33.8 oz size is geared toward frequent users or households, offering extended value and consistent care that supports healthier-looking hair with each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect hair during washing?\u003c\/h3\u003e\n\u003cp\u003eWhile hair is wet, cuticles are more prone to stretching and breakage; this shampoo counters that by delivering keratin proteins and moisturizing agents that help reinforce fragile areas. It uses sulfate-free cleansing agents to remove dirt and oil without harsh stripping, helping hair retain elasticity and reducing friction during handling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin protein infusion to support weakened strands\u003c\/li\u003e\n\u003cli\u003eSulfate-free surfactants for gentler cleansing\u003c\/li\u003e\n\u003cli\u003eMoisture-supporting ingredients to prevent over-drying\u003c\/li\u003e\n\u003cli\u003eLarge 33.8 oz bottle for frequent use or multi-person households\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on frizzy or humidity-prone hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated to lock out humidity and smooth the hair surface, the product helps reduce frizz by maintaining moisture balance and minimizing cuticle lift. It won’t coat hair with heavy silicones; instead, it relies on proteins and hydration to make strands less reactive to humid conditions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHumidity-resistant formulation to reduce frizz\u003c\/li\u003e\n\u003cli\u003eLightweight conditioning feel prevents limpness\u003c\/li\u003e\n\u003cli\u003eHelps maintain style longer in moist climates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the shampoo offer sun protection and color care?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes ingredients that help shield hair from UV-induced damage while cleansing, supporting color retention and reducing sun-related fading. It’s free of sulfates and parabens, which can accelerate color loss, making it a better match for color-treated hair than harsher cleansers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSun protection agents to help limit UV stress\u003c\/li\u003e\n\u003cli\u003eSulfate- and paraben-free to preserve color vibrancy\u003c\/li\u003e\n\u003cli\u003eKeeps hair feeling clean without stripping color-supporting oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently from roots to ends, and rinse thoroughly; repeat if needed. Follow with a conditioner or leave-in treatment from your routine to lock in moisture and enhance the strengthening benefits of the keratin infusion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly before application\u003c\/li\u003e\n\u003cli\u003eMassage gently to minimize mechanical stress\u003c\/li\u003e\n\u003cli\u003ePair with a conditioner for balanced moisture and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: It's A 10 Miracle Shampoo Plus Keratin 33.8 oz is well suited for people who wash hair regularly, those seeking gentler, sulfate-free cleansing, and anyone looking to reinforce weakened strands during wet styling. It’s an option for color-treated or humidity-prone hair needing moisture and protein support without heavy buildup. Ideal for single users wanting a long-lasting supply or families sharing a single bottle, it delivers consistent care across daily or frequent washes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Aqua, Eau, Sodium C14-16 Olefin Sulfonate, Lauramide DEA, Isopropylamine Dodecylbenzensulfonate, Glycol Stearate, PEG-150 Distearate, Polyquaternium-11, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-2 Hydroxyethylcocamide, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Simmondsia Chinensis Seed Oil, Helianthus Annus Seed Extract, Butylene Glycol, Sulfated Castor Oil, Propylene Glycol, Lecithin, Capric Triglyceride, PEG-12 Oleate, Fragrance, Parfum, Tetrasodium EDTA, Sodium Chloride, Yellow 6, CI 15985, Red 33, CI 17200, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Phosphoric Acid, Butylphenyl Methylpropional, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and paraben-free formula helps protect color by cleansing gently and reducing premature fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; follow with conditioner to maintain moisture and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":49631904301194,"sku":"B00943D1JQ","price":119.67,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/its-a-10-miracle-shampoo-plus-keratin-front-packaging.jpg?v=1782955178","url":"https:\/\/auviraskincare.com\/products\/its-a-10-haircare-miracle-shampoo-plus-keratin-33-8-oz-sulfate-free-strengthening-moisture","provider":"Auvira Beauty","version":"1.0","type":"link"}