{"product_id":"it-cosmetics-superhero-mascara-volumizing-lengthening-black-buildable-lift-with-collagen-biotin","title":"IT Cosmetics Superhero Mascara — Volumizing \u0026 Lengthening Black, Buildable Lift with Collagen \u0026 Biotin","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero Mascara is a buildable, volumizing and lengthening mascara with collagen, biotin and peptides for lifted, separated lashes in a rich super black.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as the brand’s top-selling mascara, Superhero combines a specially shaped brush with a stretchable, conditioning formula to coat lashes from root to tip. The lightweight, buildable texture aims to add visible volume and length while helping lashes feel conditioned over time. It’s formulated for sensitive eyes and intended to work with your daily makeup routine for a dramatic yet natural-looking lash line.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Superhero Mascara create volume and length in one coat?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses Elastic Stretch Technology to deliver measurable lift and extension without clumping. Micro-polymers and film-forming agents wrap each lash, while the Lash-Changing Power Brush reaches roots and tips to maximize coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eElastic Stretch Technology for flexible, buildable coverage\u003c\/li\u003e\n  \u003cli\u003ePower brush designed to lift, separate and curl lashes\u003c\/li\u003e\n  \u003cli\u003eSuper black pigment for intense color payoff in one swipe\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients are included and what do they do for lashes?\u003c\/h3\u003e\n\u003cp\u003eKey conditioning components—hydrolyzed collagen, biotin and peptides—are included to support lash appearance and resilience. They help maintain flexibility, reduce dryness and create a smoother surface so mascara applies evenly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed collagen supplies amino acids for lash elasticity\u003c\/li\u003e\n  \u003cli\u003eBiotin supports healthier-looking hair and skin around lashes\u003c\/li\u003e\n  \u003cli\u003ePeptides help strengthen and reduce brittleness over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara suitable for sensitive eyes and how should I apply it?\u003c\/h3\u003e\n\u003cp\u003eSuperhero is formulated with sensitivity in mind and was created to minimize irritation while delivering dramatic results. Apply from the base of the lashes with a gentle wiggle motion, sweeping upward to tips; repeat for added intensity without clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart at the root, wiggle to coat evenly, then sweep through to tips\u003c\/li\u003e\n  \u003cli\u003eLayer additional coats for more volume—brush between coats to avoid clumps\u003c\/li\u003e\n  \u003cli\u003eSafe to use with contact lenses and for sensitive eyes when directions are followed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does Superhero fit into a full makeup routine?\u003c\/h3\u003e\n\u003cp\u003eThis mascara complements complexion and eye products by finishing a look with lifted, defined lashes that catch light and frame the face. Use after foundation, concealer and any eyelid makeup to balance and enhance your overall look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after base products like CC+ Cream and concealer\u003c\/li\u003e\n  \u003cli\u003ePair with curling tools if you want extra curl retention\u003c\/li\u003e\n  \u003cli\u003eRemoves with standard makeup remover or cleanser as part of your nightly routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Anyone seeking an easy-to-layer mascara that visibly increases lash volume and length while offering conditioning benefits. It’s suited for people with sparse or short lashes, those with sensitivity concerns, and makeup lovers wanting a high-pigment black finish that builds without clumping.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA • CYCLOPENTASILOXANE • ORYZA SATIVA CERA \/ RICE BRAN WAX • HYDROGENATED OLIVE OIL STEARYL ESTERS • ALCOHOL DENAT. • STEARIC ACID • PALMITIC ACID • TRIETHANOLAMINE • ACACIA SENEGAL GUM • EUPHORBIA CERIFERA CERA \/ CANDELILLA WAX • PROPYLENE GLYCOL • PHENOXYETHANOL • VP\/VA COPOLYMER • AMINOMETHYL PROPANEDIOL • ISOPROPYL ALCOHOL • POLYVINYL ALCOHOL • CHLORPHENESIN • ETHYLHEXYLGLYCERIN • TOCOPHERYL ACETATE • BIOTIN • GLYCERIN • T-BUTYL ALCOHOL • BUTYLENE GLYCOL • HYDROLYZED COLLAGEN • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer Superhero Mascara without it clumping?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The buildable formula stretches and separates lashes—apply thin coats, wiggle at the root, and add layers as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Superhero Mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for sensitivity and contact lens wearers, but test on a small area if you have severe sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":49621233926282,"sku":"B01AKTZFZU","price":97.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/it-cosmetics-superhero-mascara-front-packaging.jpg?v=1782850666","url":"https:\/\/auviraskincare.com\/products\/it-cosmetics-superhero-mascara-volumizing-lengthening-black-buildable-lift-with-collagen-biotin","provider":"Auvira Beauty","version":"1.0","type":"link"}