{"product_id":"ilia-limitless-lash-mascara-rich-brown-before-dawn-lengthening-buildable-smudge-resistant","title":"ILIA Limitless Lash Mascara — Rich Brown (Before Dawn), Lengthening \u0026 Buildable, Smudge-Resistant","description":"\u003cp\u003e\u003cstrong\u003eILIA Limitless Lash Mascara in Before Dawn (Rich Brown) is a buildable, lengthening mascara that lifts lashes and offers long-wear performance without heavy clumps.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to create defined, separated lashes with a natural-rich brown shade, this award-winning mascara balances dramatic-looking length with a lightweight feel. Formulated for sensitive eyes, it aims to resist smudging, flaking, and clumping while delivering up to 12 hours of wear. The brush and formula work together to coat each lash evenly, making it simple to build volume or keep a clean, everyday finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does it make lashes look longer and lifted?\u003c\/h3\u003e\n\u003cp\u003eThe wand is engineered to separate and sweep through lashes from root to tip, while the formula adds length without weighing lashes down. Multiple thin coats stack smoothly so you can dial in subtle extension or fuller definition. The result reads as elongated, lifted lashes that maintain movement rather than a stiff cast.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrecision brush design grabs and fans each lash for visible length\u003c\/li\u003e\n  \u003cli\u003eLightweight pigments layer cleanly without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you choose natural or amplified looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it smudge, flake, or clump during the day?\u003c\/h3\u003e\n\u003cp\u003eThis formulation is designed to resist smudging and flaking for long wear, keeping lashes tidy through daily activities. It spreads evenly to avoid clumpy patches and maintains separation across the lash line. While wear can vary by skin type and conditions, many users experience reliable hold for extended hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmudge-resistant finish for all-day definition\u003c\/li\u003e\n  \u003cli\u003eNon-flaking texture preserves a clean lash line\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize clumping with smooth application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for sensitive eyes or contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eThe mascara is formulated with sensitive eyes in mind and is often selected by people seeking gentle lash makeup. Ingredients and texture are balanced to reduce irritation risk while still delivering performance. If you have a history of reactions, test on a small area first or consult your eye care professional.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle formulation intended for sensitive areas\u003c\/li\u003e\n  \u003cli\u003eDesigned for comfortable wear even with contact lenses\u003c\/li\u003e\n  \u003cli\u003eRemoves with your usual makeup remover—no harsh rubbing required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results morning to night?\u003c\/h3\u003e\n\u003cp\u003eStart at the base of clean lashes and wiggle the brush upward, coating roots first then tips for maximum lift. Apply one thin coat for everyday wear and two to three coats for more drama, letting each coat set briefly to avoid clumps. Remove at the end of the day with your preferred cleanser or makeup remover to keep lashes healthy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle brush at roots and sweep outward for lift\u003c\/li\u003e\n  \u003cli\u003eLayer thin coats, letting each dry slightly between applications\u003c\/li\u003e\n  \u003cli\u003eFinish with a lash comb if you prefer extra separation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ILIA Limitless Lash Mascara in Before Dawn (Rich Brown) suits anyone who wants enhanced length and lift with a softer brown tone—ideal for everyday wear, people with sensitive eyes, and those who prefer a buildable formula that avoids heavy clumps and visible flakes. It’s a strong option for users seeking a balance of natural-looking definition and long-lasting performance without sacrificing comfort.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: AQUA\/WATER\/EAU, CERA ALBA\/BEESWAX\/CIRE D’ABEILLE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYGLYCERYL-6 DISTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CERA CARNAUBA\/COPERNICIA CERIFERA (CARNAUBA) WAX\/CIRE DE CARNAUBA, POLYGLYCERYL-10 MYRISTATE, CETYL ALCOHOL, GLYCERYL CAPRYLATE, LEUCONOSTOC\/RADISH ROOT FERMENT FILTRATE, ZEA MAYS (CORN) STARCH, XANTHAN GUM, ARGININE, PHENETHYL ALCOHOL, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does ILIA Limitless Lash Mascara wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers up to 12 hours of wear for many users, with formula resistance to smudging and flaking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this if I have sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for sensitive eyes and is suitable for many contact lens wearers; patch-test if concerned.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":49632427212938,"sku":"B0FDMHRYKJ","price":99.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/ilia-limitless-lash-front-packaging_4457d975-ce42-4d3a-b398-b9a570c5cb55.jpg?v=1782959352","url":"https:\/\/auviraskincare.com\/products\/ilia-limitless-lash-mascara-rich-brown-before-dawn-lengthening-buildable-smudge-resistant","provider":"Auvira Beauty","version":"1.0","type":"link"}