{"product_id":"iles-formula-paris-new-york-hydrating-shampoo-for-dry-damaged-color-treated-hair-sulfate-free-frizz-control-moisture-boost","title":"ILES FORMULA PARIS NEW YORK Hydrating Shampoo for Dry, Damaged \u0026 Color-Treated Hair — Sulfate-Free, Frizz-Control, Moisture Boost","description":"\u003cp\u003e\u003cstrong\u003eILES FORMULA Hydrating Shampoo is a salon-grade, sulfate- and silicone-free cleanser that moisturizes, reduces breakage, and tames frizz for dry, damaged, color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-strength formula was created by Wendy Iles to rescue over-processed, thirsty strands without stripping color or adding heavy build-up. The shampoo gently lifts dirt and oils while delivering nourishing botanicals that detangle, smooth the cuticle, and restore shine. It works alone or as the first step in a clean haircare routine with ILES FORMULA conditioner and finishing products.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore softness and reduce breakage?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula balances hydrating agents and gentle surfactants so hair receives moisture while impurities are removed. By improving wet detangling and evening porosity, the shampoo reduces mechanical stress during brushing and styling—helping fragile ends stay intact.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMoisturizing botanical ingredients that penetrate and smooth the hair fiber\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing agents that don’t strip natural oils or color\u003c\/li\u003e\n  \u003cli\u003eImproved detangling to minimize pulling and breakage during styling\u003c\/li\u003e\n  \u003cli\u003eDesigned to complement conditioner for clinically shown breakage reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep color vibrant and avoid heavy build-up?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this shampoo is color-safe and crafted without silicones, so it won’t coat the hair with residue that dulls color over time. The sulfate-free surfactants cleanse effectively while preserving the pigments and the hair’s natural moisture balance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing preserves color-treated hair longevity\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formulation avoids buildup and the need for frequent clarifying\u003c\/li\u003e\n  \u003cli\u003eLightweight finish keeps hair bouncy, not weighed down\u003c\/li\u003e\n  \u003cli\u003eSuitable for repeated use as part of a color-care regimen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it control frizz and respond to humidity?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo smooths the cuticle and enhances strand resilience so hair resists swelling and flyaways in humid conditions. Results include a sleeker surface and improved manageability, making styling easier and extending the look of a polished blowout.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCuticle-smoothing ingredients reduce moisture ingress and frizz\u003c\/li\u003e\n  \u003cli\u003eCreates a polished, glossy surface that reflects light and hides frizz\u003c\/li\u003e\n  \u003cli\u003eLeaves hair flexible so styles maintain movement without puffiness\u003c\/li\u003e\n  \u003cli\u003ePairs well with finishing products for extra humidity defense\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat salon results can I expect at home?\u003c\/h3\u003e\n\n\u003cp\u003eILES FORMULA brings salon expertise into everyday use: hair appears softer, fuller of life, and more resilient after cleansing. While individual outcomes vary based on hair condition, many users notice improved texture, reduced breakage when paired with conditioner, and a salon-quality shine after the first washes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eImmediate softness and enhanced shine from the first use\u003c\/li\u003e\n  \u003cli\u003eNoticeable reduction in tangles and surface roughness\u003c\/li\u003e\n  \u003cli\u003eDesigned by a stylist used on models and celebrities in professional settings\u003c\/li\u003e\n  \u003cli\u003eWorks best as part of the ILES FORMULA system for cumulative benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo is formulated for people with dry, damaged, over-processed, frizz-prone, or color-treated hair who want a lightweight, effective cleanse that restores moisture and improves manageability without silicones or sulfates. It suits anyone seeking salon-grade performance at home—especially those aiming to reduce breakage, maintain color, and keep hair smooth and touchable.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula cleanses gently and is color-safe, helping preserve dye vibrancy without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on curly or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It hydrates, detangles, and reduces frizz for curls and chemically treated strands when used regularly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILES FORMULA PARIS NEW YORK","offers":[{"title":"Default Title","offer_id":49619480117386,"sku":"B01J7NP3D4","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/iles-formula-front-bottle_3c713842-f458-43c4-8cc1-f2aa06eb09bf.jpg?v=1782831284","url":"https:\/\/auviraskincare.com\/products\/iles-formula-paris-new-york-hydrating-shampoo-for-dry-damaged-color-treated-hair-sulfate-free-frizz-control-moisture-boost","provider":"Auvira Beauty","version":"1.0","type":"link"}