{"product_id":"iles-formula-paris-new-york-haute-performance-shampoo-silicone-free-repair-moisture-for-dry-damaged-hair","title":"ILES FORMULA PARIS NEW YORK Haute Performance Shampoo — Silicone-Free Repair \u0026 Moisture for Dry, Damaged Hair","description":"\u003cp\u003e\u003cstrong\u003eILES FORMULA Haute Performance Shampoo is a silicone-free, salon-grade cleansing treatment that restores moisture, reduces breakage, and smooths frizz for dry, damaged, and color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated shampoo was formulated by Wendy Iles to deliver professional results at home. It cleanses gently without stripping natural oils, helps detangle and even out porosity, and leaves hair soft, bouncy, and glossy. Designed to pair with the Haute Performance Conditioner and Finishing Serum, the system aims to rebuild strength and improve manageability for over-styled, brittle, or humidity-prone hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair dry, damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets weakened strands by replenishing moisture and smoothing the hair cuticle. Over time, repeated gentle cleansing and hydration help reduce breakage and promote a healthier-looking surface without relying on silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating botanical extracts that restore suppleness and shine\u003c\/li\u003e\n  \u003cli\u003eLightweight agents that detangle and reduce friction during rinsing\u003c\/li\u003e\n  \u003cli\u003epH-balanced formulation to support cuticle recovery and even porosity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this control frizz and hold up in humidity?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo smooths the cuticle and reduces flyaways for a sleeker finish that resists humidity. It won’t weigh hair down, so movement stays natural while the surface looks polished.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFeatherlight cleansing that improves surface smoothness\u003c\/li\u003e\n  \u003cli\u003eFrizz-minimizing ingredients that aid in styling and manageability\u003c\/li\u003e\n  \u003cli\u003eDesigned to complement finishing products for longer-lasting shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated and chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, non-stripping formula is suitable for color-treated and chemically processed hair, helping to preserve vibrancy while addressing damage. For optimal results, use with the accompanying conditioner to lock in moisture and reduce breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stripping surfactants that protect color and integrity\u003c\/li\u003e\n  \u003cli\u003eCompatible with dyes, relaxers, and texturizing services when used as directed\u003c\/li\u003e\n  \u003cli\u003ePairs with a rebuilding conditioner to maximize strength gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this into my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eUse as your daily or regular shampoo depending on hair type and needs. Wet hair thoroughly, apply a small amount, lather gently focusing on the scalp, then rinse; follow with Haute Performance Conditioner for targeted repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, concentrate on scalp, rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with the matching conditioner for reduced breakage\u003c\/li\u003e\n  \u003cli\u003eUse with Finishing Serum for salon-style shine and protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ILES FORMULA Haute Performance Shampoo is intended for people with dry, brittle, over-styled, or color-treated hair who want salon-level hydration and smoothing without silicones. It suits those seeking to reduce breakage, tame frizz in humid conditions, and restore manageability while maintaining natural movement. Ideal as part of a clean, professional haircare routine or for anyone transitioning away from heavy silicone-based products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo silicone-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. ILES FORMULA Haute Performance Shampoo is formulated without silicones to avoid buildup and promote healthier hair over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular rinse depending on scalp oil and styling — typically 2–4 times weekly; follow with the matching conditioner to protect color and strengthen hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILES FORMULA PARIS NEW YORK","offers":[{"title":"Default Title","offer_id":49619193954442,"sku":"B07FDNYN7T","price":401.73,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/iles-formula-front-bottle.jpg?v=1782826117","url":"https:\/\/auviraskincare.com\/products\/iles-formula-paris-new-york-haute-performance-shampoo-silicone-free-repair-moisture-for-dry-damaged-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}