{"product_id":"iles-formula-paris-new-york-finishing-serum-for-frizzy-dry-hair-200ml-heat-activated-non-greasy-silk-infused-protectant","title":"ILES FORMULA PARIS NEW YORK Finishing Serum for Frizzy, Dry Hair — 200mL Heat-Activated, Non-Greasy Silk-Infused Protectant","description":"\u003cp\u003e\u003cstrong\u003eILES FORMULA Finishing Serum is a lightweight, silicone-free styling serum that smooths frizz, protects hair from heat, and improves softness and shine without leaving residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by Wendy Iles for professional use and now available for home styling, this 200mL finishing serum blends silk extract, macroloba seed, vitamins, nut oils and ceramide to restore dry, heat-stressed strands. The heat-activated, non-greasy formula layers easily during blow-drying to shield hair from thermal damage while closing cuticles for immediate smoothness and a polished finish. It works across hair types, from fine to coarse, and is formulated to avoid silicone build-up so hair remains light and resilient between washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum protect hair during blow-drying and hot styling?\u003c\/h3\u003e\n\u003cp\u003eThe serum is heat-activated and forms a protective coating on each strand when exposed to thermal styling, reducing direct heat contact and helping prevent breakage. Rather than masking damage, the ingredient blend supports cuticle closure and temporary smoothing to reduce friction and heat-related moisture loss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHeat-activated polymers that help insulate strands during blow-drying and flat ironing\u003c\/li\u003e\n  \u003cli\u003eSilk extract to smooth cuticles and reflect light for visible shine\u003c\/li\u003e\n  \u003cli\u003eLightweight oils and ceramide that reinforce the hair surface without weighing it down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make hair feel greasy or heavy?\u003c\/h3\u003e\n\u003cp\u003eNo — the formula is built to deliver slip and softness without heaviness. Because it is silicone-free and balanced with lightweight botanical oils, the serum absorbs quickly and leaves hair with natural movement rather than a coated feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy finish suitable for layered application during styling\u003c\/li\u003e\n  \u003cli\u003eSilicone-free composition to avoid residue and build-up\u003c\/li\u003e\n  \u003cli\u003eWorks on fine hair without flattening, and on thicker hair to tame frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the ILES FORMULA Finishing Serum for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp, towel-dried hair, concentrating on mid-lengths and ends, then blow-dry in sections for a smoother result. You can reapply a tiny amount to dry hair to tame flyaways or boost shine, and it layers well with other products in the ILES FORMULA system.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-to-nickel sized drop for short to medium hair; increase slightly for long or thick hair\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly with fingers or a comb before heat styling\u003c\/li\u003e\n  \u003cli\u003eUse in combination with ILES FORMULA shampoo and conditioner for fuller system benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this serum help repair damaged or over-styled hair?\u003c\/h3\u003e\n\u003cp\u003eThe serum supports appearance and manageability of dry, damaged hair by smoothing cuticles and delivering nourishing ingredients that temporarily improve texture and reduce breakage during styling. It’s not a regenerative medical treatment, but regular use can improve how hair looks and feels between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNutritive vitamins and nut oils to improve softness and elasticity\u003c\/li\u003e\n  \u003cli\u003eCeramide to help reinforce the hair surface and reduce spalt ends appearance\u003c\/li\u003e\n  \u003cli\u003eRecommended as part of a restorative routine with salon-grade cleansers and conditioners\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ILES FORMULA Finishing Serum is for anyone seeking a salon-quality, non-greasy styling finish — ideal for people with dry, frizzy or heat-damaged hair who want smoother blowouts, reduced frizz and glossy, lightweight results. It suits all hair textures, especially those wanting to avoid silicone build-up while maintaining camera-ready shine and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eTucuma Seed Butter, Macadamia Nut Oils, Silk Extract, Pantenol, Vitamin B5, Macroloba seed oil, Japanese silk extract, Ceramide\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this serum safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The silicone-free ILES FORMULA serum is safe for color-treated hair and helps protect strands during heat styling without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount for short hair and a nickel-sized amount for medium to long hair; increase slightly for very thick hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILES FORMULA PARIS NEW YORK","offers":[{"title":"Default Title","offer_id":49619481100426,"sku":"B01J7NQ35G","price":150.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/iles-formula-finishing-serum-front-bottle.jpg?v=1782831307","url":"https:\/\/auviraskincare.com\/products\/iles-formula-paris-new-york-finishing-serum-for-frizzy-dry-hair-200ml-heat-activated-non-greasy-silk-infused-protectant","provider":"Auvira Beauty","version":"1.0","type":"link"}