{"product_id":"igk-purple-shampoo-blonde-pop-8-oz-violet-toning-shampoo-sulfate-free-with-squalane-for-moisture","title":"IGK Purple Shampoo Blonde Pop — 8 oz violet toning shampoo, sulfate-free with squalane for moisture","description":"\u003cp\u003e\u003cstrong\u003eIGK Blonde Pop Purple Shampoo is a violet-toned, moisture-rich cleanser designed to reduce brass and refresh blonde, highlighted, bleached, and gray hair between salon visits.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBlonde Pop pairs violet pigments with a squalane-enriched, sulfate-free base to tone unwanted yellow and warm undertones while adding softness and shine. Instead of a harsh, overly drying formula, this shampoo focuses on preserving hydration so fragile, chemically treated strands feel smoother as they’re neutralized. It’s formulated for routine use when brass starts to appear and works best as part of a tailored color-maintenance routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Blonde Pop remove brass without drying my hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe purple pigments counteract yellow and warm tones, while the moisture-first base minimizes stripping. Squalane and gentle surfactants help maintain softness and manageability even as pigment deposits occur.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments target yellow\/brassy undertones for cooler-looking blonde.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula reduces harsh stripping compared with traditional shampoos.\u003c\/li\u003e\n  \u003cli\u003eSqualane helps replenish moisture to bleached or processed hair.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing removes buildup without roughening the cuticle excessively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo to maintain my color?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on your starting shade, porosity, and how quickly brass develops. Many users find 1–3 times per week effective; lighter or high-porosity hair may need less frequent use to avoid over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with one application per week and adjust based on results.\u003c\/li\u003e\n  \u003cli\u003eShorter application times yield subtler toning; longer leave-ins intensify the effect.\u003c\/li\u003e\n  \u003cli\u003ePair with a hydrating conditioner or mask to restore moisture after toning.\u003c\/li\u003e\n  \u003cli\u003eUse in rotation with your regular shampoo to avoid buildup of pigment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Blonde Pop work on all types of blonde and gray hair?\u003c\/h3\u003e\n\n\u003cp\u003eBlonde Pop is designed for a wide range of lightened, highlighted, and naturally gray tones, but outcomes vary depending on porosity and base tone. It refreshes faded highlights, neutralizes yellowing in gray hair, and can subtly cool brassy warm blondes without professional color correction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on highlighted, bleached, and color-treated blondes as well as silver and gray hair.\u003c\/li\u003e\n  \u003cli\u003eBest as an at-home maintenance step rather than a corrective salon treatment.\u003c\/li\u003e\n  \u003cli\u003ePorous or overprocessed hair may take pigment faster—monitor timing accordingly.\u003c\/li\u003e\n  \u003cli\u003eFor dramatic tone changes, consult a colorist before relying solely on at-home toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I pair with this shampoo for damaged or dry blonde hair?\u003c\/h3\u003e\n\n\u003cp\u003eSince Blonde Pop focuses on gentle toning plus moisture, follow with a rich conditioner or weekly protein\/moisture treatment to strengthen stressed strands. A leave-in or oil can lock in softness and protect hair between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a hydrating conditioner immediately after toning to smooth the cuticle.\u003c\/li\u003e\n  \u003cli\u003eWeekly masks or bond-repair treatments help restore elasticity and strength.\u003c\/li\u003e\n  \u003cli\u003eLeave-in serums or lightweight oils add shine and thermal protection.\u003c\/li\u003e\n  \u003cli\u003eLimit heat styling and use a color-safe UV protectant to preserve tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IGK Blonde Pop Purple Shampoo is for anyone with blonde, highlighted, bleached, silver, or gray hair who wants to reduce yellowing and restore a cleaner, brighter tone without heavy drying. It’s particularly useful for dry, damaged, or chemically processed hair that needs toning with hydrating benefits. Use it as part of a customized hair-care routine when brass appears to maintain salon-fresh color and softer, shinier strands between professional appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Glycine Soja (Soybean) Oil, Tocopherol, Chamomilla Recutita (Matricaria) Flower Extract, Zingiber Officinale (Ginger) Root Extract, Taraxacum Officinale (Dandelion) Extract, Oryza Sativa (Rice) Extract, Dicaprylyl Ether, Decyl Glucoside, Citric Acid, Polyquaternium-73, Glyceryl Oleate, Potassium Sorbate, Aminomethyl Propanol, Sodium Isethionate, Polyquaternium-4, Glycerin, Caprylyl Glycol, Sodium Hydroxide, Polyquaternium-7, Sodium PCA, Urea, Isopropanolamine, Benzoic Acid, Sodium Benzoate, Trehalose, Dextrin, Leuconostoc\/Radish Root Ferment Filtrate, Polyquaternium-51, Ascorbyl Palmitate, Glyceryl Stearate, Lecithin, Ethylhexylglycerin, Phenoxyethanol, Fragrance (Parfum), Ext. Violet 2 (CI 60730).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this purple shampoo on dark blonde or brassy brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it can reduce unwanted yellow tones on darker blondes; results on brown hair are subtler and depend on porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo in for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1–2 minutes for subtle toning; increase gradually up to 5 minutes for stronger cooling effects.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IGK","offers":[{"title":"Default Title","offer_id":49621304017034,"sku":"B0B26V9X6V","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/igk-blonde-pop-front-bottle.jpg?v=1782852173","url":"https:\/\/auviraskincare.com\/products\/igk-purple-shampoo-blonde-pop-8-oz-violet-toning-shampoo-sulfate-free-with-squalane-for-moisture","provider":"Auvira Beauty","version":"1.0","type":"link"}