{"product_id":"house-of-hur-purifying-cleansing-balm-1-69-fl-oz-hydrating-calming-silk-texture","title":"House of Hur Purifying Cleansing Balm 1.69 fl oz — Hydrating, Calming Silk-Texture","description":"\u003cp\u003e\u003cstrong\u003eHouse of Hur Purifying Cleansing Balm is a silk-textured Korean cleansing balm that melts away makeup, sunscreen, and daily impurities while leaving skin hydrated and calm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis multipurpose cleansing balm transforms from a balm into a lightweight oil and then an emulsion, allowing you to remove long-wear makeup and surface grime without stripping moisture. Formulated for gentle but thorough cleansing, it targets everyday urban build-up and leaves the skin feeling supple and balanced. Use it as the first step in double cleansing or on its own for a quick, hydrating cleanse.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm remove heavy makeup without drying out skin?\u003c\/h3\u003e\n\u003cp\u003eThe balm dissolves oil-based products and lifts pigments and sunscreen by converting into an oil that traps and breaks down residues. When rinsed with water it emulsifies into a milky texture, washing away impurities while retaining skin's natural moisture barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSolid-to-oil texture to dissolve waterproof and long-wear formulas\u003c\/li\u003e\n  \u003cli\u003eEmulsifies with water for easy rinsing and minimal residue\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients that help prevent post-cleanse tightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes it suitable for sensitive or breakout-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on gentle cleansing agents and hydrating components rather than harsh surfactants, reducing irritation risk. Its calming profile supports a balanced feel after use, which helps when skin is reactive or easily aggravated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing action that avoids aggressive stripping\u003c\/li\u003e\n  \u003cli\u003eDesigned to soothe and maintain skin comfort after cleansing\u003c\/li\u003e\n  \u003cli\u003eFree of overly drying detergents that can trigger sensitivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the cleansing balm in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse a fingertip amount on dry skin, massage gently to dissolve makeup and oil, then add water to turn the balm into a milky emulsion and rinse thoroughly. Follow with a water-based cleanser if you prefer double cleansing for a deeper pore-level clean.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to dry face, focusing on makeup-heavy areas\u003c\/li\u003e\n  \u003cli\u003eMassage 30–60 seconds to break down buildup\u003c\/li\u003e\n  \u003cli\u003eAdd water, emulsify, and rinse; optionally follow with a foam or gel cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this balm leave a film or interfere with other skincare steps?\u003c\/h3\u003e\n\u003cp\u003eWhen properly emulsified and rinsed, the balm should not leave an unwanted film; it is formulated to cleanse while keeping skin hydrated, not coated. Any light, beneficial moisturizing residue helps serums and creams absorb better rather than blocking them.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEmulsifies cleanly for easy rinsing\u003c\/li\u003e\n  \u003cli\u003eLeaves minimal, non-greasy moisture to support absorption of active products\u003c\/li\u003e\n  \u003cli\u003eCompatible with follow-up toners, essences, and moisturizers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: The House of Hur Purifying Cleansing Balm suits anyone wanting an efficient, soothing makeup remover that prioritizes hydration—ideal for those wearing daily sunscreen, light-to-full coverage makeup, or for people who prefer a gentler first cleanse. It’s particularly useful for individuals seeking a non-drying, easy-to-rinse formula that fits into both busy morning routines and more elaborate evening regimens.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this cleanser on eyes and lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — massage gently on closed eyes and lips to dissolve makeup, then emulsify and rinse. Avoid rubbing harshly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for daily use with sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its gentle, hydrating formula is designed for everyday use and is appropriate for many sensitive skin types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"House of Hur","offers":[{"title":"Default Title","offer_id":49632935444618,"sku":"B0D61RV3PK","price":72.23,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/house-of-hur-purifying-cleansing-balm-front-packaging.jpg?v=1782966654","url":"https:\/\/auviraskincare.com\/products\/house-of-hur-purifying-cleansing-balm-1-69-fl-oz-hydrating-calming-silk-texture","provider":"Auvira Beauty","version":"1.0","type":"link"}