{"product_id":"hairstory-new-wash-original-purple-cleansing-cream-for-blonde-gray-silver-8-fl-oz-refill-pouch-sulfate-free-toning-hydrati","title":"Hairstory New Wash Original Purple cleansing cream for blonde, gray \u0026 silver — 8 fl oz refill pouch, sulfate-free toning + hydrati","description":"\u003cstrong\u003eHairstory New Wash Original Purple is a detergent-free cleansing cream that gently cleans, conditions and neutralizes brassiness in blonde, gray and silver hair in a single, hydrating step.\u003c\/strong\u003e\n\n\u003cp\u003eThis refill pouch contains 8 fluid ounces of Hairstory's New Wash Original Purple, a sulfate-free alternative to traditional purple shampoos. Formulated to tone unwanted yellow and brassy hues while preserving moisture, this cleansing cream combines color-correcting violet pigments with nourishing botanicals like aloe vera, jojoba oil and sunflower seed oil. The result is cleaner, cooler-toned hair that stays soft and manageable without the drying effects associated with many toning shampoos.\u003c\/p\u003e\n\n\u003ch3\u003eHow does New Wash Purple remove brassiness without drying hair out?\u003c\/h3\u003e\n\u003cp\u003eInstead of relying on harsh detergents, New Wash uses a creamy, detergent-free base that cleans by emulsifying oils and buildup when mixed with water. Purple pigments target warm yellow tones while conditioning agents maintain the hair's natural moisture balance, reducing the stripped or brittle feel you might get from traditional toners.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetergent-free formula cleans gently with added water activation\u003c\/li\u003e\n  \u003cli\u003ePurple pigments neutralize brassiness on contact\u003c\/li\u003e\n  \u003cli\u003eBotanical oils and aloe vera restore softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use this cleansing cream for best results?\u003c\/h3\u003e\n\u003cp\u003eUse New Wash Original Purple like a shampoo each time you wash, or as your colorist recommends. Apply generously to wet hair, add a small amount of water to create a milky emulsion, massage into scalp and lengths, leave for 2–5 minutes, then rinse thoroughly for balanced tone and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoat wet hair from roots to ends and emulsify with water\u003c\/li\u003e\n  \u003cli\u003eMassage with fingers or a scalp brush to ensure contact\u003c\/li\u003e\n  \u003cli\u003eLeave on 2–5 minutes for toning, then rinse completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on color-treated and natural blonde, gray or silver hair?\u003c\/h3\u003e\n\u003cp\u003eYes — New Wash Original Purple is designed for both color-treated and natural cool-toned hair. Its gentle toning action helps refresh salon color and natural shades while protecting against fading from washing and environmental exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated blonde, gray and silver tones\u003c\/li\u003e\n  \u003cli\u003eHelps reduce fading from UV, overwashing and pollution\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use to maintain cool vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat additional scalp and hair benefits does this cleansing cream provide?\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, the formula includes moisturizing and antioxidant-rich ingredients that support a healthier scalp barrier and smoother hair cuticles. Regular use helps improve manageability, adds shine and leaves hair feeling refreshed rather than dry or brittle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera soothes and hydrates the scalp\u003c\/li\u003e\n  \u003cli\u003eJojoba and sunflower oils nourish and smooth strands\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts provide antioxidant protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Hairstory New Wash Original Purple is ideal for anyone with blonde, silver, gray or platinum hair who wants to neutralize warmth without sacrificing moisture. It’s well suited to people who prefer sulfate-free cleansing, those who want to extend the life of salon color, and anyone seeking a one-step wash that tones and conditions at the same time. The 8 fl oz refill pouch is a practical choice for regular users who wish to reduce packaging waste while keeping a steady supply of their purple cleansing cream.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Aloe Barbadensis Leaf Juice, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Lavandula Angustifolia (Lavender) Flower\/Leaf\/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower\/Leaf Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Propanediol, Glycine Soja (Soybean) Oil, Xylitol, Phytosterol, Mentha Piperita (Peppermint) Oil, Panthenol, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Polyglyceryl-2 Stearate, Menthyl Lactate, Glyceryl Stearate, Caprylic Acid, Caprylyl Glycol, Calcium Gluconate, Tocopherol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Cl 60730 Fragrance\/Parfum: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale (Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is New Wash Original Purple safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to tone without sulfates, helping protect salon color while reducing brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple cleansing cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use each wash or as recommended by your colorist; leave on 2–5 minutes for toning before rinsing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Hairstory","offers":[{"title":"Default Title","offer_id":49620857618570,"sku":"B0H126LRSN","price":150.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/hairstory-new-wash-purple-front-packaging.jpg?v=1782845563","url":"https:\/\/auviraskincare.com\/products\/hairstory-new-wash-original-purple-cleansing-cream-for-blonde-gray-silver-8-fl-oz-refill-pouch-sulfate-free-toning-hydrati","provider":"Auvira Beauty","version":"1.0","type":"link"}