{"product_id":"gowwim-keratin-hair-straightener-cream-100g-heat-protectant-anti-frizz-smooths-curly-hair-in-minutes","title":"gowwim Keratin Hair Straightener Cream 100g — Heat Protectant, Anti-Frizz Smooths Curly Hair in Minutes","description":"\u003cp\u003e\u003cstrong\u003eGowwim Hair Straightener Cream is a leave-in keratin-based smoothing treatment that helps transform curly or frizzy hair into sleek, manageable strands when used with heat styling tools.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight straightening cream combines keratin and plant-derived extracts to smooth hair, protect against heat up to 230°C (450°F), and improve manageability without leaving greasy residue. Designed for at-home use with a flat iron or blow-dryer and comb, the formula aims to reduce frizz and extend straight styles for up to 72 hours under normal conditions.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does the cream straighten hair?\u003c\/h3\u003e\n\u003cp\u003eResults are intended to appear during heat styling: apply to dry hair, then use a flat iron or blow-dryer with a comb to complete the process. Many users report noticeably smoother strands within a few minutes of straightening, depending on hair thickness and texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply on dry sections for even coverage\u003c\/li\u003e\n  \u003cli\u003eStraighten each section with a flat iron for best hold\u003c\/li\u003e\n  \u003cli\u003eTime to smooth varies by curl pattern and tool temperature\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect hair from heat damage?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes heat-protective ingredients formulated to shield strands up to 230°C (450°F). When paired with correct tool settings and standard heat-protection practices, it helps reduce thermal stress during straightening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for use with flat irons and blow-dryers up to 230°C\/450°F\u003c\/li\u003e\n  \u003cli\u003eApply evenly to avoid localized overheating\u003c\/li\u003e\n  \u003cli\u003eCombine with low-to-medium heat for fragile or damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits come from the plant extracts and keratin?\u003c\/h3\u003e\n\u003cp\u003eKeratin adds smoothing proteins to help reduce frizz and improve surface texture, while the plant extracts contribute moisture and shine. Together they aim to make hair appear healthier, softer, and easier to comb after styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin for strand smoothing and manageability\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts for added hydration and shine\u003c\/li\u003e\n  \u003cli\u003eFormulated to rinse clean without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this product for salon-style results at home?\u003c\/h3\u003e\n\u003cp\u003eWork the cream through dry hair in small sections, then smooth each section with a flat iron or brush-through with a blow-dryer and comb. No professional skills are required, but consistent technique and correct heat settings yield the most reliable outcome.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDistribute a small amount on dry hair from mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eStraighten section-by-section for even results\u003c\/li\u003e\n  \u003cli\u003eFinish with a cool pass to seal the style\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Gowwim Hair Straightener Cream is suited to people with curly, wavy, coarse, or heat-damaged hair who want smoother, more manageable styles at home. It fits users seeking added heat protection and easier daily styling without heavy oils, and those who prefer a quick straightening step that complements a flat iron or blow-dryer routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Gowwim straightener cream on wet hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use on dry hair for best results; the product is formulated to be applied before heat styling rather than on wet hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the straightening effect last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typical results can last up to 72 hours depending on hair type and humidity, with maintenance styling extending the effect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"gowwim","offers":[{"title":"Default Title","offer_id":49632927383690,"sku":"B0D22GN9VK","price":70.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/gowwim-front-packaging_f0769ef8-e2a8-491b-bc13-a3a84b1f9da5.jpg?v=1782966547","url":"https:\/\/auviraskincare.com\/products\/gowwim-keratin-hair-straightener-cream-100g-heat-protectant-anti-frizz-smooths-curly-hair-in-minutes","provider":"Auvira Beauty","version":"1.0","type":"link"}