{"product_id":"goodbye-yellow-purple-shampoo-neutralizing-wash-33-8-oz-anti-yellow-sulfate-free-salon-formula","title":"GOODBYE YELLOW Purple Shampoo Neutralizing Wash 33.8 oz — Anti-Yellow, Sulfate-Free Salon Formula","description":"\u003cp\u003e\u003cstrong\u003eGOODBYE YELLOW Purple Shampoo Neutralizing Wash is a salon-strength, pH 4.5 shampoo that cancels unwanted yellow and brassiness in blonde, silver, and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 33.8 oz bottle delivers professional color-balancing in a vegan, sulfate-free formula designed to tone and refresh lightened hair between salon visits. The shampoo combines violet and blue direct pigments plus a pH calibrated base to neutralize warm undertones while gently cleansing and helping preserve moisture and bond integrity. Use it as a regular maintenance wash or an intensive corrective treatment depending on how brassy your hair appears.\u003c\/p\u003e\n\n\u003ch3\u003eHow does GOODBYE YELLOW remove yellow tones without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula deposits violet and blue pigments that counteract yellow and orange reflections while maintaining a lower pH to keep the hair cuticle smooth. It’s free from SLS\/SLES sulfates and includes Bonding Technology to protect pre-lightened strands during cleansing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eViolet + blue pigments neutralize unwanted warmth.\u003c\/li\u003e\n  \u003cli\u003epH 4.5 helps smooth the cuticle for better shine.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing preserves natural oils.\u003c\/li\u003e\n  \u003cli\u003eBonding Technology supports integrity of lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this purple neutralizing wash for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, lather, and leave in for up to 5 minutes depending on desired toning intensity. For frequent tonal maintenance use daily; for longer-lasting deposits or subtle toning use 1–2 times per week.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying.\u003c\/li\u003e\n  \u003cli\u003eMassage in, leave up to 5 minutes, then rinse well.\u003c\/li\u003e\n  \u003cli\u003eDaily use intensifies violet deposit; weekly use preserves tone.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave time based on hair porosity and base level (8–10 recommended).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on all lightened shades and grays?\u003c\/h3\u003e\n\n\u003cp\u003eGOODBYE YELLOW is formulated for medium to light blonde bases and gray or silver hair to reduce yellow cast and brassiness. It is optimized for base colors around levels 8–10 and performs best on hair that has been pre-lightened or is naturally pale.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEffective on blonde, silver, and gray tones.\u003c\/li\u003e\n  \u003cli\u003eBest results on pre-lightened bases (levels 8–10).\u003c\/li\u003e\n  \u003cli\u003eMay require shorter\/longer leave time for porous or resistant hair.\u003c\/li\u003e\n  \u003cli\u003eUse alongside routine conditioning to maintain softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the 33.8 oz size benefit salon and at-home users?\u003c\/h3\u003e\n\n\u003cp\u003eThe large 33.8 oz bottle offers value and convenience for stylists and regular at-home maintainers, reducing the need for frequent repurchases. Its size is practical for multiple clients in a salon or for long-term at-home upkeep for one person.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCost-effective for salon use and at-home routines.\u003c\/li\u003e\n  \u003cli\u003eGenerous volume reduces refill frequency.\u003c\/li\u003e\n  \u003cli\u003eSturdy packaging suitable for repeated handling.\u003c\/li\u003e\n  \u003cli\u003eConsistent pigment delivery across many washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: GOODBYE YELLOW Purple Shampoo Neutralizing Wash suits anyone with blonde, silver, or gray hair seeking a dependable toning shampoo that neutralizes yellow tones while protecting hair integrity. Ideal for people who want salon-quality color maintenance at home, those with pre-lightened hair (levels 8–10), and stylists needing a reliable, concentrated anti-yellow wash for multiple clients. If you prefer vegan, sulfate-free products that balance color and care, this large-format neutralizing shampoo offers practical, professional-grade results without excessive reapplication.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Coco-Glucoside, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, PEG-120 Methyl Glucose Dioleate, Sclerocarya Birrea Seed Oil, Panthenol, Polyquaternium-10, Parfum (Fragrance). PEG-7 Glyceryl Cocoate, Caprylyl\/Capryl Glucoside, Citric Acid, Sodium Benzonate, PEG-40 Hydrogenated Castor Oil Glycol Distearate, Coconut Acid, Laureth-4, Hydrogenated Castor Oil Magnesium Citrate, Succinic Acid, Acid Violet 43, HC Blue No. 12, HC Blue No. 16, Lactic Acid, Propylene Glycol, Benzyl Alcohol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use GOODBYE YELLOW shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily for stronger pigment deposit or 1–2 times weekly for maintenance; adjust leave time up to 5 minutes based on toning need.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for chemically lightened hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated pH 4.5 with Bonding Technology and is sulfate-free to support pre-lightened hair integrity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GOODBYE YELLOW","offers":[{"title":"Default Title","offer_id":49619819462794,"sku":"B09N84JYLC","price":179.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/goodbye-yellow-front-bottle.jpg?v=1782833144","url":"https:\/\/auviraskincare.com\/products\/goodbye-yellow-purple-shampoo-neutralizing-wash-33-8-oz-anti-yellow-sulfate-free-salon-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}