{"product_id":"goldwell-stylesign-mattifying-paste-matte-texturizing-paste-vegan-color-safe-75ml-strong-matte-hold-volume","title":"Goldwell StyleSign Mattifying Paste — Matte Texturizing Paste, Vegan Color-Safe 75ml, Strong Matte Hold \u0026 Volume","description":"\u003cp\u003e\u003cstrong\u003eGoldwell StyleSign Mattifying Paste is a color-safe, vegan styling paste that delivers the strongest matte finish in the StyleSign range while adding texture, fullness and flexible hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to create textured, tousled looks without shine, this mattifying paste works on towel-dried or dry hair to build volume, define strands and control flyaways. The silicone- and mineral oil-free formula contains natural castor oil, is dermatologically tested and CO₂-compensated, making it a styling choice for anyone seeking matte texture with responsible credentials.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste create matte texture without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eGoldwell’s paste is formulated to absorb light and reduce surface shine while maintaining a flexible, medium hold. Rather than coating hair with heavy silicones, it uses a blend that leaves hair feeling dry-to-the-touch but touchable in motion.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStrong matte effect for a flat, modern finish\u003c\/li\u003e\n  \u003cli\u003eMedium hold that keeps shape but allows reworking\u003c\/li\u003e\n  \u003cli\u003eFree from silicones and mineral oil to avoid buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it add volume to fine or thinning hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — applied at the roots or worked through towel-dried hair, the paste lifts and thickens strands to create the appearance of fuller hair. Its texture-enhancing properties help small sections hold shape, resulting in noticeably more body.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWorks on wet or dry hair for root lift or all-over texture\u003c\/li\u003e\n  \u003cli\u003eBuildable application for subtle to stronger volume\u003c\/li\u003e\n  \u003cli\u003eHelps hair look fuller without sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for different hair lengths and styles?\u003c\/h3\u003e\n\n\u003cp\u003eThe paste is versatile: use a small amount to separate and define tips on short styles, apply through mid-lengths for piecey texture, or rough it into roots for matte updos. Start with a pea-sized amount and increase as needed for your hair’s thickness and desired effect.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eShort hair: rub between fingers, sculpt tips and strands\u003c\/li\u003e\n  \u003cli\u003eMid-lengths: distribute evenly for separation and movement\u003c\/li\u003e\n  \u003cli\u003eLong hair: apply near roots for volume, or to ends for matte definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for color-treated or sensitive scalps?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula is color-safe and dermatologically tested, formulated without animal-derived ingredients and free of silicones and mineral oil. It’s designed to be gentle on hair while maintaining styling performance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColor-safe formula preserves salon color vibrancy\u003c\/li\u003e\n  \u003cli\u003eVegan recipe with no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Goldwell StyleSign Mattifying Paste is ideal for anyone wanting a true matte finish and textured styles — from people with fine or thinning hair who need volume to those with short, layered cuts seeking separated, piecey definition. It suits all hair textures and is a good option for color-treated hair and users who prefer silicone-free, climate-compensated styling products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Ricinus Communis (Castor) Seed Oil, Calcium Sulfate, Sorbitol, Bis- Diglyceryl Polyacyladipate-2, Hydrolyzed Corn Starch, Cetearyl Alcohol, Propanediol, Stearamidopropyl Dimethylamine, Hydroxyacetophenone, Lactic Acid, Hydrated Silica, Glycerin, Ethylhexylglycerin, Maltodextrin, Caprylic\/Capric Triglyceride, Himanthalia Elongata Extract, Tocopherol, Phenoxyethanol, Fragrance\/Parfum, Caramel\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Goldwell Mattifying Paste on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to towel-dried hair for volume or to dry hair for texture and separation; start small and build as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this paste work on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and dermatologically tested, suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":49630827544714,"sku":"B0CT8YWDVH","price":91.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/goldwell-mattifying-paste-front-packaging.jpg?v=1782936381","url":"https:\/\/auviraskincare.com\/products\/goldwell-stylesign-mattifying-paste-matte-texturizing-paste-vegan-color-safe-75ml-strong-matte-hold-volume","provider":"Auvira Beauty","version":"1.0","type":"link"}