{"product_id":"goldwell-roughman-texturizing-paste-matte-quick-drying-paste-for-medium-to-coarse-hair-maximum-hold","title":"Goldwell Roughman Texturizing Paste — Matte, Quick-Drying Paste for Medium to Coarse Hair, Maximum Hold","description":"\u003cp\u003e\u003cstrong\u003eGoldwell StyleSign Roughman Texturizing Paste is a quick-drying, vegan matte paste that delivers maximum hold and long-lasting texture for creative, controlled styles.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRoughman Texturizing Paste from Goldwell StyleSign is designed to lock styles in place with an ultra-strong hold while leaving hair with a natural, light matte finish. Formulated for medium to coarse hair, it dries quickly and supports sculpted looks that stay put up to 72 hours. The color-safe, sulfate-, alcohol-, and silicone-free formula is vegan and produced with CO₂ compensation for a climate-neutral footprint.\u003c\/p\u003e\n\n\u003ch3\u003eHow fast does Roughman dry and set my hairstyle?\u003c\/h3\u003e\n\u003cp\u003eThis paste dries in seconds, offering near-instant setting so you can finish a look quickly without waiting. Once applied and shaped, the product provides a firm bundling effect that keeps strands in place for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick-drying formula for immediate hold\u003c\/li\u003e\n  \u003cli\u003eCreates strong bundling for defined textures\u003c\/li\u003e\n  \u003cli\u003eMaintains structure for up to 72 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of hold and finish can I expect?\u003c\/h3\u003e\n\u003cp\u003eRoughman delivers a maximum hold rated 5\/5 while producing a subtle matte surface rather than high shine. The result is a controlled, natural-looking finish ideal for textured, piecey, or sculpted styles that require strong, lasting support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHold Factor: 5\/5 for ultra-strong control\u003c\/li\u003e\n  \u003cli\u003eLight matte effect for a natural, non-greasy look\u003c\/li\u003e\n  \u003cli\u003eBest for styles needing structure without shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eFor maximum matte texture, work Roughman into dry hair and shape by hand or with styling tools. You can also apply to damp hair and comb through for sleeker, more controlled finishes; both approaches benefit from the paste's quick-dry performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork into dry hair for the strongest matte effect\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair and comb for sleek, durable looks\u003c\/li\u003e\n  \u003cli\u003eUse sparingly—small amounts build-up control without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for colored or treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes—Goldwell StyleSign Roughman is color-safe and dermatologically tested, formulated without sulfates, alcohol, or silicones to be gentle on treated hair. The vegan recipe contains no animal-derived ingredients, and the product is manufactured with CO₂ compensation to reduce its environmental impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe for dyed or highlighted hair\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, alcohol, and silicones\u003c\/li\u003e\n  \u003cli\u003eVegan formula with no animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Roughman Texturizing Paste is suited to anyone with medium to coarse hair seeking defined, long-lasting styles that look natural rather than shiny. It’s especially helpful for creative looks—textured crops, piecey pompadours, or sculpted spikes—where you need instant hold, durable control, and a matte finish that endures between washes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Petrolatum, Ozokerite, Calcium Sulfate, Trilaureth-4 Phosphate, Bis-Diglyceryl Polyacyladipate- 2, Propanediol, Hydrated Silica, PEG-40 Hydrogenated Castor Oil, VP\/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate, Hydroxyacetophenone, Sorbitan Caprylate, Cetrimonium Chloride, Caprylic\/Capric Triglyceride, Himanthalia Elongata Extract, BHT, Benzoic Acid, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Roughman be used on fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for medium to coarse hair; fine hair can use a very small amount to avoid weighing strands down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it wash out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—Roughman rinses out with shampoo and does not contain heavy silicones that trap residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":49630827577482,"sku":"B0CT8Z3HYD","price":91.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/goldwell-roughman-front-packaging.jpg?v=1782936385","url":"https:\/\/auviraskincare.com\/products\/goldwell-roughman-texturizing-paste-matte-quick-drying-paste-for-medium-to-coarse-hair-maximum-hold","provider":"Auvira Beauty","version":"1.0","type":"link"}