{"product_id":"firenze-professional-silver-hair-purple-mask-treatment-400ml-toning-purple-mask-for-blonde-silver-gray-hair-sulfate-free","title":"Firenze Professional Silver Hair Purple Mask Treatment 400ml — Toning Purple Mask for Blonde, Silver \u0026 Gray Hair, Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003eFirenze Professional Silver Hair Purple Mask Treatment is a sulfate-, salt- and paraben-free purple conditioning mask that neutralizes warm tones while adding moisture and smoothness to blonde, silver and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 400ml (13.5 fl oz) salon-quality mask combines targeted toning pigments with a rich conditioning base to refresh cooler hair tones between salon visits. Designed for highlighted, bleached, silver and naturally gray hair, the formula aims to reduce unwanted yellowing and brassy warmth while improving softness, manageability and shine. Its creamy texture spreads easily for even coverage and rinses clean without leaving heavy residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple mask help tone brass and yellowing?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments in the mask counteract warm, yellow and brassy undertones that appear after bleaching, sun exposure or repeated washing. Regular use helps maintain a cooler, more neutral-looking blonde or silver shade without reprocessing at the salon.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeposits subtle violet pigments to neutralize warm undertones\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed to refresh tone between color appointments\u003c\/li\u003e\n  \u003cli\u003eSuitable for both natural gray and chemically lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it moisturize and reduce frizz without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eYes—this mask is formulated to balance hydration and lightweight conditioning so hair feels hydrated and softer, not heavy. It helps smooth the hair surface for improved slip and easier styling while addressing dryness common to bleached or color-treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich, creamy texture distributes evenly for full strand coverage\u003c\/li\u003e\n  \u003cli\u003eImproves manageability and reduces the look of frizz\u003c\/li\u003e\n  \u003cli\u003eLeaves hair softer with a natural-looking shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for color-treated and chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is free from sulfates, salt and parabens, making it a gentle option for maintaining chemically treated or color-treated hair. Its balanced conditioning approach is intended for repeated at-home use without stripping color or causing excess buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-, salt- and paraben-free for gentler cleansing support\u003c\/li\u003e\n  \u003cli\u003eDesigned to be compatible with a variety of salon treatments\u003c\/li\u003e\n  \u003cli\u003eCan be incorporated into regular color-care routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the Firenze Professional Silver Hair Purple Mask?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, damp hair focusing on mid-lengths and ends where brassiness and dryness are most noticeable. Leave on according to desired toning intensity—shorter for maintenance, longer for stronger neutralizing action—then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampooing; spread evenly from mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eLeave on for a few minutes for maintenance or longer for deeper toning\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on hair porosity and color needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Firenze Professional Silver Hair Purple Mask Treatment is ideal for people with bleached, highlighted, silver or natural gray hair who want to maintain cooler, less brassy tones while improving softness and manageability. It fits both salon and at-home routines for straight, wavy or curly textures and for anyone seeking a gentle, free-from conditioning solution to extend the look of professional color between appointments.\u003c\/p\u003e\n\n\u003cdiv\u003e\n  \u003ch4\u003eProduct highlights\u003c\/h4\u003e\n  \u003cul\u003e\n    \u003cli\u003eHelps maintain the appearance of blonde, silver and gray tones\u003c\/li\u003e\n    \u003cli\u003eConditions to support softness, smoothness and shine\u003c\/li\u003e\n    \u003cli\u003eReduces the appearance of dryness and frizz for easier styling\u003c\/li\u003e\n    \u003cli\u003eSulfate, salt and paraben free for gentler regular use\u003c\/li\u003e\n    \u003cli\u003e400ml \/ 13.5 fl oz professional-size mask\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the purple mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance or 1–2 times weekly if hair is very brassy; adjust by porosity and desired toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this be used on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It refreshes cooler gray tones and helps reduce yellowing without harsh sulfates or parabens.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Firenze Professional","offers":[{"title":"Default Title","offer_id":49621778432138,"sku":"B0B6LKL2Y2","price":121.79,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/firenze-professional-silver-mask-front-packaging.jpg?v=1782861130","url":"https:\/\/auviraskincare.com\/products\/firenze-professional-silver-hair-purple-mask-treatment-400ml-toning-purple-mask-for-blonde-silver-gray-hair-sulfate-free","provider":"Auvira Beauty","version":"1.0","type":"link"}