{"product_id":"fashion-gold-protect-control-shampoo-300ml-sulfate-paraben-salt-free-for-keratin-color-treated-hair","title":"Fashion Gold Protect \u0026 Control Shampoo 300ml — Sulfate\/Paraben\/Salt-Free for Keratin \u0026 Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eFashion Gold SHAMPOO Protect \u0026amp; Control 300ml is a sulfate-, paraben- and salt-free cleansing formula designed to preserve and prolong the smooth, frizz-controlled results of keratin or progressive straightening treatments.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want salon-kept sleekness between appointments, this shampoo supports treated and color-treated hair by gently removing impurities while protecting strand integrity. The formula combines trehalose and cocamide DEA to add hydration, seal the cuticle and reduce the factors that undermine straightened texture—without weighing hair down or altering the professional straightening effect.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo extend straightening results?\u003c\/h3\u003e\n\u003cp\u003eRather than chemically altering hair, Protect \u0026amp; Control maintains the alignment and surface smoothness achieved by a keratin or progressive treatment. It focuses on minimizing frizz, preserving slip, and slowing the loss of straightened shape after repeated washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-, paraben- and salt-free surfactants to avoid stripping treatment residues\u003c\/li\u003e\n  \u003cli\u003eTrehalose binds moisture to keep fibers flexible and aligned\u003c\/li\u003e\n  \u003cli\u003eFormulation reduces friction and cuticle lift that cause frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hydration and protection benefits does the formula offer?\u003c\/h3\u003e\n\u003cp\u003eHydrating agents in the shampoo work to replenish moisture and reinforce the hair surface, helping strands resist dryness, heat styling stress and environmental aggressors. The result is improved elasticity and sustained shine without greasy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCocamide DEA helps seal the cuticle and enhance softness\u003c\/li\u003e\n  \u003cli\u003eTrehalose delivers long-lasting moisture retention at the fiber level\u003c\/li\u003e\n  \u003cli\u003eLighter emollients prevent buildup, keeping hair bouncy and touchable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for daily use and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes—Protect \u0026amp; Control is formulated for routine cleansing of chemically processed hair. Its gentle surfactant system cleans without aggressive stripping, so color vibrancy and straightening effects last longer between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for frequent use on color-treated and chemically straightened hair\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish that won’t flatten fine hair\u003c\/li\u003e\n  \u003cli\u003eHelps maintain softness and manageability over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo straighten my hair or replace professional treatments?\u003c\/h3\u003e\n\u003cp\u003eNo—this product is intended to support and preserve professional straightening results, not to straighten hair itself. Use it as a maintenance step to protect texture and prolong the look achieved by your stylist.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDoes not chemically alter hair structure or act as a straightener\u003c\/li\u003e\n  \u003cli\u003eOptimized to complement salon treatments and at-home styling\u003c\/li\u003e\n  \u003cli\u003eRecommended as part of a maintenance routine, not as a substitute for salon services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Fashion Gold SHAMPOO Protect \u0026amp; Control 300ml is aimed at anyone who has recently had a keratin or progressive straightening service, or who regularly uses heat styling and wants a gentle, protective daily cleanser. It suits color-treated, chemically processed and naturally frizz-prone hair that needs moisture, cuticle protection and lightweight conditioning to keep sleek results longer. If you prefer sulfate-free care that emphasizes maintenance over alteration, this shampoo fits into a professional haircare routine and daily home use alike.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eTrehalose, Cocamide DEA\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day after a keratin treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and salt-free formula is safe for daily use and helps maintain straightening results between treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Fashion Gold Protect \u0026amp; Control suitable for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s gentle on color-treated strands and designed to protect vibrancy while preserving smoothness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fashion Gold","offers":[{"title":"Default Title","offer_id":49631438340234,"sku":"B0CDQR51TL","price":101.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/fashion-gold-front-bottle.jpg?v=1782946296","url":"https:\/\/auviraskincare.com\/products\/fashion-gold-protect-control-shampoo-300ml-sulfate-paraben-salt-free-for-keratin-color-treated-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}